Brandwave

Household Essentials vs Moen:Which is more popular?

In September 2026, Moen had more branded searches than Household Essentials among towel rail brands worldwide. Moen had about 110,000 branded searches, while Household Essentials had 6,600. Moen made up 13.2% of all towel rail brand searches we track, and Household Essentials accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about towel rail brands, Moen appeared in three of the four answers and Household Essentials in none.

Among towel rail brands worldwide in September 2026

Who do people search for more?

Moen, about 17 searches for every 1 for Household Essentials

Moen 110K searchesHousehold Essentials 6.6K searches

Who does AI mention more?

Moen, mentioned in 3 of 4 answers, Household Essentials in 0

Moen in 3 of 4Household Essentials in 0 of 4

Who does AI recommend more?

Moen, the only one of the two named

Moen first in 3Household Essentials never named

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Top towel rail brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Moen was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Household Essentials did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Kohler2nd
  3. Delta Faucet3rd
  4. Amba4th
  5. Yamazaki–
  6. Brabantia–
  7. Household Essentials–
  8. InterDesign–
  9. Croydex–
  10. Umbra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amba4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Delta Faucet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamazaki0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Household Essentials0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Umbra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about towel rail brands

4 answers

  • Asked ChatGPT

    “Which towel rail brand should I buy?”

    1. 1Moen
    2. 2Kohler
    3. 3Delta Faucet
    4. 4Amba

  • Asked ChatGPT

    “What are the best towel rail brands?”

    1. 1Moen
    2. 2Kohler
    3. 3Delta Faucet
    4. 4Amba

  • Asked ChatGPT

    “What's the best towel rail brand for a bathroom?”

    1. 1Moen
    2. 2Kohler
    3. 3Delta Faucet
    4. 4Amba

  • Searched Google, AI Overview

    “bathroom towel rail”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heated towel rail”

    1. 1Amba

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Household Essentials or Moen more popular in search?

This chart shows how often people search Google for Household Essentials and Moen by name. Each line represents a brand's share of searches for all ten towel rail brands we track, month by month, from English-language searches worldwide.

Household Essentials and Moen among towel rail brands worldwide, by month

Share of searches by month for Moen, Household Essentials. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerYamazakiBrabantiaMoenDelta FaucetHousehold EssentialsInterDesignCroydexAmbaUmbra
Oct 202544%16.2%10.8%13.2%13.2%0.79%0.79%0.97%0.09%<0.01%
Nov 202542.4%19%12.7%12.7%10.4%0.93%0.76%0.93%0.1%<0.01%
Dec 202539.6%21.7%11.9%11.9%11.9%1.1%0.71%1.1%0.17%<0.01%
Jan 202643%15.8%12.9%12.9%12.9%0.77%0.77%0.95%0.1%<0.01%
Feb 202638.4%17.2%14%14%14%0.69%0.69%0.84%0.13%<0.01%
Mar 202641.9%15.4%15.4%12.5%12.5%0.75%0.75%0.75%0.1%0.02%
Apr 202642.6%19.1%12.7%12.7%10.5%0.76%0.76%0.63%0.08%<0.01%
May 202638.1%17.1%17.1%13.9%11.4%0.83%0.83%0.68%0.07%<0.01%
Jun 202640.4%18.1%12.1%14.8%12.1%0.89%0.72%0.72%0.1%<0.01%
Jul 202639.4%17.7%14.4%14.4%11.9%0.71%0.71%0.71%0.08%<0.01%
Aug 202642.9%15.7%15.7%12.8%10.5%0.77%0.77%0.63%0.08%<0.01%
Sep 202644.2%16.2%13.2%13.2%10.9%0.79%0.79%0.65%0.09%<0.01%

How has the Household Essentials and Moen comparison changed over the last 12 months?

3 findings

How did search popularity change for towel rail brands worldwide in September 2026?

0 changes

Neither Household Essentials nor Moen moved beyond provider rounding among towel rail brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Household Essentials’ and Moen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Household Essentials

1 branded search term

  • household essentials

Moen

1 branded search term

  • moen

How the Brand Demand Index is measured

Other head-to-heads among towel rail brands

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