Brandwave

Kohler vs Moen:Which is more popular?

In September 2026, Kohler had more branded searches than Moen among hand shower brands worldwide. Kohler had about 368,000 branded searches, while Moen had 110,000. Kohler made up 39.4% of all hand shower brand searches we track, and Moen accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about hand shower brands, Moen appeared in all five answers and Kohler in three. Moen was mentioned before Kohler in every answer.

Among hand shower brands worldwide in September 2026

Who do people search for more?

Kohler, about 3 searches for every 1 for Moen

Kohler 368K searchesMoen 110K searches

Who does AI mention more?

Moen, mentioned in every answer we collected

Moen in 5 of 5Kohler in 3 of 5

Who does AI recommend more?

Moen, named ahead of Kohler in every answer

Moen first in 5Kohler never first

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Top hand shower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moen appeared in all five answers. Kohler was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Moen was listed before Kohler in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Delta Faucet2nd
  3. Hansgrohe3rd
  4. Kohler4th
  5. Grohe5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Delta Faucet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hansgrohe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grohe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand shower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kohler or Moen more popular in search?

This chart shows how often people search Google for Kohler and Moen by name. Each line represents a brand's share of searches for all five hand shower brands we track, month by month, from English-language searches worldwide.

Kohler and Moen among hand shower brands worldwide, by month

Share of searches by month for Kohler, Moen. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerGroheHansgroheMoenDelta Faucet
Oct 202535.6%23.8%19.4%10.6%10.6%
Nov 202536.2%24.2%19.8%10.8%8.9%
Dec 202535.5%23.7%19.5%10.7%10.7%
Jan 202634.1%22.8%22.8%10.2%10.2%
Feb 202631.1%25.4%20.8%11.4%11.4%
Mar 202635.6%23.8%19.4%10.6%10.6%
Apr 202637.9%20.7%20.7%11.3%9.3%
May 202633.3%22.2%22.2%12.2%10%
Jun 202634.7%23.2%19%12.7%10.4%
Jul 202633.3%22.2%22.2%12.2%10%
Aug 202639.4%21.5%17.7%11.8%9.7%
Sep 202639.4%21.5%17.7%11.8%9.7%

How has the Kohler and Moen comparison changed over the last 12 months?

3 findings
  • Kohler was ahead of Moen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kohler’s share of searches among hand shower brands worldwide moved from 35.6% to 39.4%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Moen’s share of searches among hand shower brands worldwide moved from 10.6% to 11.8%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for hand shower brands worldwide in September 2026?

0 changes

Neither Kohler nor Moen moved beyond provider rounding among hand shower brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kohler’s and Moen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kohler

1 branded search term

  • kohler

Moen

1 branded search term

  • moen

How the Brand Demand Index is measured

Other head-to-heads among hand shower brands

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