Brandwave

How popular isDelta Faucet?

In September 2026, people searched for Delta Faucet by name about 90,500 times worldwide, a 17.7% decrease from the previous year. These searches made up 9.7% of all global hand shower brand searches, placing Delta Faucet fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about hand shower brands, Delta Faucet appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Delta Faucet is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. KohlerShare of searches 39.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. GroheShare of searches 21.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. HansgroheShare of searches 17.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. MoenShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Delta FaucetShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top hand shower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Delta Faucet appeared in all five answers. Delta Faucet is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Delta Faucet2nd
  3. Hansgrohe3rd
  4. Kohler4th
  5. Grohe5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Delta Faucet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hansgrohe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grohe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand shower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hand shower brands compete with Delta Faucet?

Delta Faucet against hand shower brands worldwide, by month

Share of searches by month for Kohler, Grohe, Hansgrohe, Moen, Delta Faucet. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerGroheHansgroheMoenDelta Faucet
Oct 202535.6%23.8%19.4%10.6%10.6%
Nov 202536.2%24.2%19.8%10.8%8.9%
Dec 202535.5%23.7%19.5%10.7%10.7%
Jan 202634.1%22.8%22.8%10.2%10.2%
Feb 202631.1%25.4%20.8%11.4%11.4%
Mar 202635.6%23.8%19.4%10.6%10.6%
Apr 202637.9%20.7%20.7%11.3%9.3%
May 202633.3%22.2%22.2%12.2%10%
Jun 202634.7%23.2%19%12.7%10.4%
Jul 202633.3%22.2%22.2%12.2%10%
Aug 202639.4%21.5%17.7%11.8%9.7%
Sep 202639.4%21.5%17.7%11.8%9.7%
  1. 1.Kohler

    39.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Grohe

    21.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hansgrohe

    17.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Moen

    11.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Delta Faucet and its closest rivals

Every comparison with Delta Faucet

18 comparisons

How has branded search demand for Delta Faucet changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Delta Faucet worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Delta Faucet’s share of searches among hand shower brands worldwide decreased from 10.6% to 9.7%.
  • Across the 12 months ending September 2026, Delta Faucet’s share of searches among hand shower brands worldwide peaked at 11.4% in February 2026 and was lowest at 8.9% in November 2025.
  • Across the 12 months ending September 2026, Delta Faucet fell from 4th to 5th among hand shower brands worldwide.

How did search popularity change for hand shower brands worldwide in September 2026?

3 changes
  1. Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  2. Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

  3. Estimated monthly branded searches for Delta Faucet worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are Delta Faucet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Delta Faucet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • delta faucet

How the Brand Demand Index is measured

Who owns Delta Faucet?

Delta Faucet is owned by Masco. Brandwave does not track any other brands owned by Masco.

Do you work for Delta Faucet? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Delta Faucet compete?

Delta Faucet is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Shower head brands6th of 87.3%Show ranking
Bathroom and tapware brands5th of 108.3%Show ranking
Shower brands5th of 79.4%Show ranking
Tapware brands5th of 79.4%Show ranking
Hand shower brands5th of 59.7%Shown above
Thermostatic shower brands5th of 59.7%Show ranking
Towel rail brands5th of 1010.9%Show ranking
Shower mixer brands4th of 515.2%Show ranking
Creator with pink hair and a pink jacket

Is Delta Faucet your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.