Brandwave

How popular isMoen?

In September 2026, people searched for Moen by name about 110,000 times worldwide, about the same as the previous year. These searches made up 18.5% of all global shower mixer brand searches, placing Moen third out of five brands. When we asked both ChatGPT and Google AI Overviews about shower mixer brands, Moen appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Moen is the third most searched of 5 competitors and the most recommended in AI answers.

  1. GroheShare of searches 33.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HansgroheShare of searches 27.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. MoenShare of searches 18.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Delta FaucetShare of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. CaromaShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top shower mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Moen is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Hansgrohe2nd
  3. Grohe3rd
  4. Delta Faucet4th
  5. Caroma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grohe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hansgrohe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delta Faucet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shower mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which shower mixer brands compete with Moen?

Moen against shower mixer brands worldwide, by month

Share of searches by month for Grohe, Hansgrohe, Moen, Delta Faucet, Caroma. The figures are in the table below the chart.

View monthly share of searches table
MonthGroheHansgroheMoenDelta FaucetCaroma
Oct 202535.7%29.2%16%16%3.2%
Nov 202536.7%30%16.4%13.5%3.3%
Dec 202535.6%29.2%16%16%3.2%
Jan 202633.5%33.5%15%15%3%
Feb 202635.7%29.2%16%16%3.2%
Mar 202635.7%29.2%16%16%3.2%
Apr 202632.2%32.2%17.6%14.5%3.6%
May 202631.9%31.9%17.5%14.4%4.3%
Jun 202634.1%28%18.7%15.4%3.8%
Jul 202632.2%32.2%17.6%14.5%3.6%
Aug 202633.9%27.8%18.5%15.2%4.6%
Sep 202633.9%27.8%18.5%15.2%4.6%
  1. 1.Grohe

    33.9%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hansgrohe

    27.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Moen

    18.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Caroma

    4.6%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Moen and its closest rivals

Every comparison with Moen

20 comparisons

How has branded search demand for Moen changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Moen worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Moen’s share of searches among shower mixer brands worldwide increased from 16% to 18.5%.
  • Across the 12 months ending September 2026, Moen’s share of searches among shower mixer brands worldwide peaked at 18.7% in June 2026 and was lowest at 15% in January 2026.
  • Across the 12 months ending September 2026, Moen rose from 4th to 3rd among shower mixer brands worldwide.

How did search popularity change for shower mixer brands worldwide in September 2026?

4 changes
  1. Estimated monthly branded searches for Caroma worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  3. Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

  4. Estimated monthly branded searches for Delta Faucet worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are Moen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Moen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moen

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How the Brand Demand Index is measured

Where does Moen compete?

Moen is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Shower head brands5th of 88.9%Show ranking
Bathroom and tapware brands4th of 1010.1%Show ranking
Shower brands4th of 711.4%Show ranking
Tapware brands4th of 711.4%Show ranking
Hand shower brands4th of 511.8%Show ranking
Thermostatic shower brands4th of 511.8%Show ranking
Bathroom accessory brands5th of 913%Show ranking
Towel rail brands4th of 1013.2%Show ranking
Shower mixer brands3rd of 518.5%Shown above
Creator with pink hair and a pink jacket

Is Moen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.