How popular isBurt's Bees in search?
In September 2026, there were an estimated 137K branded searches for Burt's Bees worldwide which is down 18% over the last 12 months. Burt's Bees holds 4.2% estimated Share of Search among baby sleep sack brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Carters85.1%
Ergobaby7.2%
Burt's Bees4.2%
Love to Dream1.9%
ergoPouch1.5%
Grobag0.07%
Dreamland Baby—
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Where does Burt's Bees compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby sleep sack brands | 3rd of 7 | 4.2% | Shown below |
| Lip balm brands | 3rd of 5 | 4.8% | Show ranking |
| Hand cream | 4th of 6 | 5.2% | Show ranking |
| Lip care brands | 1st of 5 | 27.2% | Show ranking |
| Dog shampoo brands | 1st of 6 | 47.5% | Show ranking |
Which baby sleep sack brands compete with Burt's Bees?
Share of Search by month for Carters, Ergobaby, Burt's Bees. The figures are in the table below the chart.
View monthly share of search table
| Month | Carters | Ergobaby | Burt's Bees | Love to Dream | ergoPouch | Grobag | Dreamland Baby |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.4% | 7% | 5.1% | 1.5% | 1.9% | 0.11% | — |
| Nov 2025 | 84.8% | 5.7% | 6.3% | 1.5% | 1.5% | 0.09% | — |
| Dec 2025 | 85.7% | 5.4% | 6.3% | 1.3% | 1.3% | 0.08% | — |
| Jan 2026 | 82.1% | 8.4% | 6.1% | 1.8% | 1.5% | 0.11% | — |
| Feb 2026 | 83.6% | 8.3% | 5.1% | 1.5% | 1.5% | 0.09% | — |
| Mar 2026 | 82.2% | 8.7% | 5% | 1.8% | 2.2% | 0.11% | — |
| Apr 2026 | 81.6% | 9.3% | 5% | 1.8% | 2.2% | 0.11% | — |
| May 2026 | 81.6% | 9.3% | 5% | 1.8% | 2.2% | 0.11% | — |
| Jun 2026 | 81.3% | 10.1% | 4.1% | 2.2% | 2.2% | 0.08% | — |
| Jul 2026 | 80.3% | 10.8% | 4.9% | 2.2% | 1.8% | 0.08% | — |
| Aug 2026 | 82.7% | 9.4% | 4.1% | 1.8% | 1.8% | 0.07% | — |
| Sep 2026 | 85.1% | 7.2% | 4.2% | 1.9% | 1.5% | 0.07% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.1% | 2.7M | +22.3% | +2.4 points | |
| 2, held 2nd | 7.2% | 232K | -9.2% | -2.2 points | |
| 3, held 3rd | 4.2% | 137K | +22.4% | +0.1 points | |
| 4, moved from 5th to 4th | 1.9% | 60.5K | +22.2% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.5% | 49.5K | 0% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.07% | 2.4K | +26.3% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Carters85.1%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +2.4 points.
2.
Ergobaby7.2%
Held 2nd. 232K estimated branded searches, -9.2% vs prior month. Share -2.2 points.
4.2%
Held 3rd. 137K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
1.9%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
1.5%
Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
Grobag0.07%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Burt's Bees and its closest rivals
Every comparison with Burt's Bees
22 comparisons
- Burt's Bees vs Nivea
- Burt's Bees vs Vaseline
- Aveeno vs Burt's Bees
- Burt's Bees vs Neutrogena
- Burt's Bees vs Carters
- Burt's Bees vs Dreamland
- Burt's Bees vs Ergobaby
- Burt's Bees vs ChapStick
- Burt's Bees vs Wahl
- Burt's Bees vs E45
- Burt's Bees vs Carmex
- Blistex vs Burt's Bees
- Burt's Bees vs Love to Dream
- Burt's Bees vs ergoPouch
- Burt's Bees vs Lanolips
- Burt's Bees vs TropiClean
- Burt's Bees vs Vet's Best
- Burt's Bees vs Earthbath
- Burt's Bees vs Pet Head
- Burt's Bees vs O'Keeffe's
- Burt's Bees vs Grobag
- Burt's Bees vs PRLaw
How has branded search demand for Burt's Bees changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Burt's Bees worldwide fell from 167K to 137K.
- Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among baby sleep sack brands worldwide decreased from 5.1% to 4.2%.
- Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among baby sleep sack brands worldwide peaked at 6.3% in December 2025 and was lowest at 4.1% in June 2026.
How did search popularity change for baby sleep sack brands worldwide in September 2026?
6 changes
In September 2026, Carters gained estimated Share of Search among baby sleep sack brands worldwide, from 82.7% to 85.1%.
In September 2026, Ergobaby lost estimated Share of Search among baby sleep sack brands worldwide, from 9.4% to 7.2%.
In September 2026, Love to Dream rose from 5th to 4th among baby sleep sack brands worldwide.
In September 2026, ergoPouch fell from 4th to 5th among baby sleep sack brands worldwide.
Estimated monthly branded searches for Grobag worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Burt's Bees worldwide fell 18% over 12 measured months, from 167K to 137K in September 2026.
How is Burt's Bees measured?
Brandwave collects information about searches that people make online using Burt's Bees’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- burt s bees
- burts bees
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Is Burt's Bees your brand?
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