Brandwave

How popular isBosch in search?

In August 2026, there were an estimated 206K branded searches for Bosch worldwide which held steady over the last 11 months. Bosch holds 48% estimated Share of Search among hot water brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bosch48%
  2. Rheem17.2%
  3. Rinnai17.2%
  4. Stiebel Eltron17.2%
  5. Dux0.23%
Bosch website (opens in a new tab)

Follow Bosch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hot water brands compete with Bosch?

Bosch against hot water brands worldwide, by month

Share of Search by month for Bosch, Rheem, Rinnai, Stiebel Eltron. The figures are in the table below the chart.

View monthly share of search table
MonthBoschRheemRinnaiStiebel EltronDux
Oct 202546.4%16.6%16.6%20.2%0.29%
Nov 202541.7%18%18%22%0.24%
Dec 202543.5%18.8%18.8%18.8%0.22%
Jan 202638.4%16.5%20.2%24.6%0.22%
Feb 202637.1%19.4%19.4%23.8%0.26%
Mar 202641.7%18%18%22%0.24%
Apr 202643.4%18.8%18.8%18.8%0.25%
May 202643.4%18.8%18.8%18.8%0.25%
Jun 202644.8%19.5%15.9%19.5%0.26%
Jul 202644.8%19.5%15.9%19.5%0.26%
Aug 202648%17.2%17.2%17.2%0.23%
Sep 2026—————

  1. 1.Bosch

    48%

    Held 1st. 206K estimated branded searches, +21.2% vs prior month. Share +3.2 points.

  2. 2.Rheem

    17.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Rinnai

    17.2%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  4. 4.Stiebel Eltron

    17.2%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -2.2 points.

  5. 5.Dux

    0.23%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bosch and its closest rivals

How has branded search demand for Bosch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bosch worldwide held steady, from 207K to 206K.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among hot water brands worldwide increased from 46.4% to 48%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among hot water brands worldwide peaked at 48% in August 2026 and was lowest at 37.1% in February 2026.

How did search popularity change for hot water brands worldwide in August 2026?

  1. In August 2026, Rinnai overtook Stiebel Eltron to rank 3rd among hot water brands worldwide, at 17.2%.

  2. In August 2026, Bosch gained estimated Share of Search among hot water brands worldwide, from 44.8% to 48%.

  3. In August 2026, Rheem lost estimated Share of Search among hot water brands worldwide, from 19.5% to 17.2%.

  4. In August 2026, Stiebel Eltron lost estimated Share of Search among hot water brands worldwide, from 19.5% to 17.2%.

  5. Estimated monthly branded searches for Dux worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

Where does Bosch compete?

Bosch is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands5th of 55.1%Show ranking
Power tool brands5th of 55.1%Show ranking
Circular saw brands4th of 55.5%Show ranking
Hedge trimmer brands5th of 55.8%Show ranking
Range hoods4th of 66.2%Show ranking
Laundry appliance brands5th of 57.6%Show ranking
Garden shredders4th of 68.1%Show ranking
Oven brands3rd of 58.3%Show ranking
Sander brands4th of 58.4%Show ranking
Stand mixer brands4th of 59.1%Show ranking
Bench grinders4th of 69.1%Show ranking
Power planers4th of 69.1%Show ranking
Spirit level brands2nd of 510%Show ranking
Irons3rd of 610.3%Show ranking
Table saws3rd of 611.8%Show ranking
Mitre saws3rd of 612%Show ranking
Pressure washers3rd of 612.3%Show ranking
Pressure washer brands3rd of 512.4%Show ranking
Dishwasher brands3rd of 516.1%Show ranking
Refrigerator brands3rd of 516.5%Show ranking
Car battery brands1st of 640.5%Show ranking
Hot water brands1st of 548%Shown above
Heat pump water heating brands1st of 555.9%Show ranking

How is Bosch measured?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bosch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free