Bosch vs Stiebel Eltron:Which is more popular by branded search?
In August 2026, Bosch had more branded searches than Stiebel Eltron among hot water brands worldwide. Bosch was estimated to have 206K branded searches compared to Stiebel Eltron’s 74K, and held a 48% Share of Search versus Stiebel Eltron’s 17.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or Stiebel Eltron?
Compare the hot water cylinder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bosch, Stiebel Eltron. The figures are in the table below the chart.
View monthly share of search table
| Month | Bosch | Rheem | Rinnai | Stiebel Eltron | Dux |
|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 16.6% | 16.6% | 20.2% | 0.29% |
| Nov 2025 | 41.7% | 18% | 18% | 22% | 0.24% |
| Dec 2025 | 43.5% | 18.8% | 18.8% | 18.8% | 0.22% |
| Jan 2026 | 38.4% | 16.5% | 20.2% | 24.6% | 0.22% |
| Feb 2026 | 37.1% | 19.4% | 19.4% | 23.8% | 0.26% |
| Mar 2026 | 41.7% | 18% | 18% | 22% | 0.24% |
| Apr 2026 | 43.4% | 18.8% | 18.8% | 18.8% | 0.25% |
| May 2026 | 43.4% | 18.8% | 18.8% | 18.8% | 0.25% |
| Jun 2026 | 44.8% | 19.5% | 15.9% | 19.5% | 0.26% |
| Jul 2026 | 44.8% | 19.5% | 15.9% | 19.5% | 0.26% |
| Aug 2026 | 48% | 17.2% | 17.2% | 17.2% | 0.23% |
| Sep 2026 | — | — | — | — | — |
How has the Bosch and Stiebel Eltron comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Stiebel Eltron in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among hot water brands worldwide moved from 46.4% to 48%, and its estimated monthly branded searches moved from 207K to 206K.
- Across the 11 months ending August 2026, Stiebel Eltron’s estimated Share of Search among hot water brands worldwide moved from 20.2% to 17.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for hot water brands worldwide in August 2026?
3 changes
In August 2026, Rinnai overtook Stiebel Eltron to rank 3rd among hot water brands worldwide, at 17.2%.
In August 2026, Bosch gained estimated Share of Search among hot water brands worldwide, from 44.8% to 48%.
In August 2026, Stiebel Eltron lost estimated Share of Search among hot water brands worldwide, from 19.5% to 17.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Stiebel Eltron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
3 branded search terms
- bosch washer
- bosch washing machine
- bosch-home com
Stiebel Eltron
1 branded search term
- stiebel eltron
Put your own brand in this comparison
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