How popular isBobcat in search?
In September 2026, there were an estimated 9.9K branded searches for Bobcat worldwide which is down 18.2% over the last 12 months. Bobcat holds 39.3% estimated Share of Search among rotating telehandler brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rotating telehandler brands compete with Bobcat?
Share of Search by month for Bobcat, Manitou, JCB, Merlo. The figures are in the table below the chart.
View monthly share of search table
| Month | Bobcat | Manitou | JCB | Merlo |
|---|---|---|---|---|
| Oct 2025 | 40.3% | 33% | 12% | 14.7% |
| Nov 2025 | 42.9% | 28.7% | 12.8% | 15.6% |
| Dec 2025 | 58% | 21.2% | 9.3% | 11.5% |
| Jan 2026 | 54% | 24.2% | 8.7% | 13.1% |
| Feb 2026 | 44% | 29.5% | 10.5% | 16% |
| Mar 2026 | 42.9% | 28.7% | 12.8% | 15.6% |
| Apr 2026 | 42.9% | 28.7% | 12.8% | 15.6% |
| May 2026 | 44% | 29.5% | 10.5% | 16% |
| Jun 2026 | 39.1% | 32% | 11.5% | 17.4% |
| Jul 2026 | 40.4% | 33.1% | 11.8% | 14.7% |
| Aug 2026 | 39.1% | 32% | 11.5% | 17.4% |
| Sep 2026 | 39.3% | 32.1% | 14.3% | 14.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 9.9K | 0% | +0.2 points | |
| 2, held 2nd | 32.1% | 8.1K | 0% | +0.1 points | |
| 3, moved from 4th to 3rd | 14.3% | 3.6K | +24.1% | +2.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.3% | 3.6K | -18.2% | -3.1 pointsmoved from 3rd to 4th |
1.
Bobcat39.3%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Manitou32.1%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
JCB14.3%
Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.8 points.
4.
Merlo14.3%
Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -3.1 points.
Compare search popularity between Bobcat and its closest rivals
Every comparison with Bobcat
29 comparisons
- Bobcat vs Kobelco
- Bobcat vs Sany
- Bobcat vs Sumitomo
- Bobcat vs Bosch
- Bobcat vs Case
- Bobcat vs Gehl
- Bobcat vs Hyundai Construction Equipment
- Bobcat vs John Deere
- Bobcat vs Kubota
- Bobcat vs Massey Ferguson
- Bobcat vs New Holland
- Bobcat vs Stihl
- Bobcat vs Toro
- Bobcat vs Genie
- Bobcat vs Honda Power Equipment
- Bobcat vs Husqvarna
- Bobcat vs Makita
- Bobcat vs Mikasa
- Bobcat vs Milwaukee
- Bobcat vs Manitou
- Avant Tecno vs Bobcat
- Bobcat vs Takeuchi
- Bobcat vs Yanmar
- Bobcat vs JCB
- Bobcat vs Merlo
- Bobcat vs Doosan
- Bobcat vs Caterpillar
- Bobcat vs Hitachi
- Bobcat vs Komatsu
How has branded search demand for Bobcat changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat worldwide fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among rotating telehandler brands worldwide decreased from 40.3% to 39.3%.
- Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among rotating telehandler brands worldwide peaked at 58% in December 2025 and was lowest at 39.1% in June 2026.
How did search popularity change for rotating telehandler brands worldwide in September 2026?
4 changes
In September 2026, JCB overtook Merlo to rank 3rd among rotating telehandler brands worldwide, with 14.3% estimated Share of Search.
In September 2026, Merlo lost estimated Share of Search among rotating telehandler brands worldwide, from 17.4% to 14.3%.
Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Manitou worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does Bobcat compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Plate compactor brands | 6th of 6 | 0.23% | Show ranking |
| Compact tractor brands | 5th of 5 | 0.36% | Show ranking |
| Asphalt cutter brands | 4th of 4 | 0.41% | Show ranking |
| Zero turn mowers brands | 4th of 4 | 0.66% | Show ranking |
| Skid steer brands | 4th of 6 | 0.69% | Show ranking |
| Forestry mulcher brands | 3rd of 4 | 0.72% | Show ranking |
| Brush hog brands | 3rd of 3 | 0.72% | Show ranking |
| Tree spade attachment brands | 3rd of 3 | 0.72% | Show ranking |
| Mini excavators | 2nd of 6 | 2.5% | Show ranking |
| Excavator brands | 4th of 10 | 3.1% | Show ranking |
| Wheel loader brands | 3rd of 8 | 12% | Show ranking |
| Telehandlers | 2nd of 6 | 14.5% | Show ranking |
| Rotating telehandler brands | 1st of 4 | 39.3% | Shown above |
| Mini telehandler brands | 1st of 3 | 45.8% | Show ranking |
| Telescopic handler brands | 1st of 3 | 45.8% | Show ranking |
How is Bobcat measured?
Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bobcat digger
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Is Bobcat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.