Bobcat vs Merlo:Which is searched more?
In September 2026, Bobcat had more branded searches than Merlo among rotating telehandler brands worldwide. Bobcat was estimated to have 9.9K branded searches compared to Merlo’s 3.6K, and held a 39.3% Share of Search versus Merlo’s 14.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bobcat or Merlo?
Compare the rotating telehandler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bobcat, Merlo. The figures are in the table below the chart.
View monthly share of search table
| Month | Bobcat | Manitou | JCB | Merlo |
|---|---|---|---|---|
| Oct 2025 | 40.3% | 33% | 12% | 14.7% |
| Nov 2025 | 42.9% | 28.7% | 12.8% | 15.6% |
| Dec 2025 | 58% | 21.2% | 9.3% | 11.5% |
| Jan 2026 | 54% | 24.2% | 8.7% | 13.1% |
| Feb 2026 | 44% | 29.5% | 10.5% | 16% |
| Mar 2026 | 42.9% | 28.7% | 12.8% | 15.6% |
| Apr 2026 | 42.9% | 28.7% | 12.8% | 15.6% |
| May 2026 | 44% | 29.5% | 10.5% | 16% |
| Jun 2026 | 39.1% | 32% | 11.5% | 17.4% |
| Jul 2026 | 40.4% | 33.1% | 11.8% | 14.7% |
| Aug 2026 | 39.1% | 32% | 11.5% | 17.4% |
| Sep 2026 | 39.3% | 32.1% | 14.3% | 14.3% |
How has the Bobcat and Merlo comparison changed over the last 12 months?
3 findings
- Bobcat was ahead of Merlo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among rotating telehandler brands worldwide moved from 40.3% to 39.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Merlo’s estimated Share of Search among rotating telehandler brands worldwide moved from 14.7% to 14.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for rotating telehandler brands worldwide in September 2026?
3 changes
In September 2026, JCB overtook Merlo to rank 3rd among rotating telehandler brands worldwide, with 14.3% estimated Share of Search.
In September 2026, Merlo lost estimated Share of Search among rotating telehandler brands worldwide, from 17.4% to 14.3%.
Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Other head-to-heads among rotating telehandler brands
How each brand is measured
Brandwave collects information about searches that people make online using Bobcat’s and Merlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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