Brandwave

How popular isMerlo in search?

In September 2026, there were an estimated 3.6K branded searches for Merlo worldwide which is down 18.2% over the last 12 months. Merlo holds 14.3% estimated Share of Search among rotating telehandler brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bobcat39.3%
  2. Manitou32.1%
  3. JCB14.3%
  4. Merlo14.3%
Merlo website (opens in a new tab)

Follow Merlo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which rotating telehandler brands compete with Merlo?

Merlo against rotating telehandler brands worldwide, by month

Share of Search by month for Bobcat, Manitou, JCB, Merlo. The figures are in the table below the chart.

View monthly share of search table
MonthBobcatManitouJCBMerlo
Oct 202540.3%33%12%14.7%
Nov 202542.9%28.7%12.8%15.6%
Dec 202558%21.2%9.3%11.5%
Jan 202654%24.2%8.7%13.1%
Feb 202644%29.5%10.5%16%
Mar 202642.9%28.7%12.8%15.6%
Apr 202642.9%28.7%12.8%15.6%
May 202644%29.5%10.5%16%
Jun 202639.1%32%11.5%17.4%
Jul 202640.4%33.1%11.8%14.7%
Aug 202639.1%32%11.5%17.4%
Sep 202639.3%32.1%14.3%14.3%

  1. 1.Bobcat

    39.3%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Manitou

    32.1%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.JCB

    14.3%

    Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.8 points.

  4. 4.Merlo

    14.3%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

Compare search popularity between Merlo and its closest rivals

Every comparison with Merlo

How has branded search demand for Merlo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Merlo worldwide fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Merlo’s estimated Share of Search among rotating telehandler brands worldwide peaked at 17.4% in June 2026 and was lowest at 11.5% in December 2025.
  • Across the 12 months ending September 2026, Merlo fell from 3rd to 4th among rotating telehandler brands worldwide.

How did search popularity change for rotating telehandler brands worldwide in September 2026?

  1. In September 2026, JCB overtook Merlo to rank 3rd among rotating telehandler brands worldwide, with 14.3% estimated Share of Search.

  2. In September 2026, Merlo lost estimated Share of Search among rotating telehandler brands worldwide, from 17.4% to 14.3%.

  3. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Manitou worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Merlo compete?

Merlo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Telehandlers6th of 62.3%Show ranking
Rotating telehandler brands4th of 414.3%Shown above

How is Merlo measured?

Brandwave collects information about searches that people make online using Merlo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • merlo telehandler

Do you work for Merlo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Merlo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free