How popular isManitou in search?
In September 2026, there were an estimated 8.1K branded searches for Manitou worldwide which is down 18.2% over the last 12 months. Manitou holds 32.1% estimated Share of Search among rotating telehandler brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rotating telehandler brands compete with Manitou?
Share of Search by month for Bobcat, Manitou, JCB, Merlo. The figures are in the table below the chart.
View monthly share of search table
| Month | Bobcat | Manitou | JCB | Merlo |
|---|---|---|---|---|
| Oct 2025 | 40.3% | 33% | 12% | 14.7% |
| Nov 2025 | 42.9% | 28.7% | 12.8% | 15.6% |
| Dec 2025 | 58% | 21.2% | 9.3% | 11.5% |
| Jan 2026 | 54% | 24.2% | 8.7% | 13.1% |
| Feb 2026 | 44% | 29.5% | 10.5% | 16% |
| Mar 2026 | 42.9% | 28.7% | 12.8% | 15.6% |
| Apr 2026 | 42.9% | 28.7% | 12.8% | 15.6% |
| May 2026 | 44% | 29.5% | 10.5% | 16% |
| Jun 2026 | 39.1% | 32% | 11.5% | 17.4% |
| Jul 2026 | 40.4% | 33.1% | 11.8% | 14.7% |
| Aug 2026 | 39.1% | 32% | 11.5% | 17.4% |
| Sep 2026 | 39.3% | 32.1% | 14.3% | 14.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 9.9K | 0% | +0.2 points | |
| 2, held 2nd | 32.1% | 8.1K | 0% | +0.1 points | |
| 3, moved from 4th to 3rd | 14.3% | 3.6K | +24.1% | +2.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.3% | 3.6K | -18.2% | -3.1 pointsmoved from 3rd to 4th |
1.
Bobcat39.3%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Manitou32.1%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
JCB14.3%
Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.8 points.
4.
Merlo14.3%
Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -3.1 points.
Compare search popularity between Manitou and its closest rivals
Every comparison with Manitou
5 comparisons
How has branded search demand for Manitou changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Manitou worldwide fell from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Manitou’s estimated Share of Search among rotating telehandler brands worldwide decreased from 33% to 32.1%.
- Across the 12 months ending September 2026, Manitou’s estimated Share of Search among rotating telehandler brands worldwide peaked at 33.1% in July 2026 and was lowest at 21.2% in December 2025.
How did search popularity change for rotating telehandler brands worldwide in September 2026?
4 changes
In September 2026, JCB overtook Merlo to rank 3rd among rotating telehandler brands worldwide, with 14.3% estimated Share of Search.
In September 2026, Merlo lost estimated Share of Search among rotating telehandler brands worldwide, from 17.4% to 14.3%.
Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Manitou worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does Manitou compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Telehandlers | 4th of 6 | 5.1% | Show ranking |
| Rotating telehandler brands | 2nd of 4 | 32.1% | Shown above |
| Mini telehandler brands | 2nd of 3 | 37.5% | Show ranking |
| Telescopic handler brands | 2nd of 3 | 37.5% | Show ranking |
How is Manitou measured?
Brandwave collects information about searches that people make online using Manitou’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- manitou telehandler
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