Brandwave

How popular isManitou in search?

In September 2026, there were an estimated 8.1K branded searches for Manitou worldwide which is down 18.2% over the last 12 months. Manitou holds 37.5% estimated Share of Search among telescopic handler brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bobcat45.8%
  2. Manitou37.5%
  3. JCB16.7%
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Which telescopic handler brands compete with Manitou?

Manitou against telescopic handler brands worldwide, by month

Share of Search by month for Bobcat, Manitou, JCB. The figures are in the table below the chart.

View monthly share of search table
MonthBobcatManitouJCB
Oct 202547.3%38.7%14.1%
Nov 202550.8%34%15.1%
Dec 202565.6%23.9%10.5%
Jan 202662.2%27.8%10%
Feb 202652.4%35.1%12.6%
Mar 202650.8%34%15.1%
Apr 202650.8%34%15.1%
May 202652.4%35.1%12.6%
Jun 202647.4%38.8%13.9%
Jul 202647.4%38.8%13.9%
Aug 202647.4%38.8%13.9%
Sep 202645.8%37.5%16.7%
  1. 1.Bobcat

    45.8%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Manitou

    37.5%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.JCB

    16.7%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.8 points.

Compare search popularity between Manitou and its closest rivals

How has branded search demand for Manitou changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Manitou worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Manitou’s estimated Share of Search among telescopic handler brands worldwide decreased from 38.7% to 37.5%.
  • Across the 12 months ending September 2026, Manitou’s estimated Share of Search among telescopic handler brands worldwide peaked at 38.8% in June 2026 and was lowest at 23.9% in December 2025.

How did search popularity change for telescopic handler brands worldwide in September 2026?

  1. In September 2026, JCB gained estimated Share of Search among telescopic handler brands worldwide, from 13.9% to 16.7%.

  2. In September 2026, Bobcat lost estimated Share of Search among telescopic handler brands worldwide, from 47.4% to 45.8%.

  3. In September 2026, Manitou lost estimated Share of Search among telescopic handler brands worldwide, from 38.8% to 37.5%.

Where does Manitou compete?

Manitou is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Telehandlers3rd of 611.9%Show ranking
Rotating telehandler brands2nd of 432.1%Show ranking
Mini telehandler brands2nd of 337.5%Show ranking
Telescopic handler brands2nd of 337.5%Shown above

How is Manitou measured?

Brandwave collects information about searches that people make online using Manitou’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • manitou telehandler

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How the Brand Demand Index is measured

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Is Manitou your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.