How popular isJCB in search?
In September 2026, there were an estimated 3.6K branded searches for JCB worldwide which held steady over the last 12 months. JCB holds 16.7% estimated Share of Search among telescopic handler brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which telescopic handler brands compete with JCB?
Share of Search by month for Bobcat, Manitou, JCB. The figures are in the table below the chart.
View monthly share of search table
| Month | Bobcat | Manitou | JCB |
|---|---|---|---|
| Oct 2025 | 47.3% | 38.7% | 14.1% |
| Nov 2025 | 50.8% | 34% | 15.1% |
| Dec 2025 | 65.6% | 23.9% | 10.5% |
| Jan 2026 | 62.2% | 27.8% | 10% |
| Feb 2026 | 52.4% | 35.1% | 12.6% |
| Mar 2026 | 50.8% | 34% | 15.1% |
| Apr 2026 | 50.8% | 34% | 15.1% |
| May 2026 | 52.4% | 35.1% | 12.6% |
| Jun 2026 | 47.4% | 38.8% | 13.9% |
| Jul 2026 | 47.4% | 38.8% | 13.9% |
| Aug 2026 | 47.4% | 38.8% | 13.9% |
| Sep 2026 | 45.8% | 37.5% | 16.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 9.9K | 0% | -1.5 points | |
| 2, held 2nd | 37.5% | 8.1K | 0% | -1.3 points | |
| 3, held 3rd | 16.7% | 3.6K | +24.1% | +2.8 points |
Compare search popularity between JCB and its closest rivals
How has branded search demand for JCB changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for JCB worldwide held steady at 3.6K.
- Across the 12 months ending September 2026, JCB’s estimated Share of Search among telescopic handler brands worldwide increased from 14.1% to 16.7%.
- Across the 12 months ending September 2026, JCB’s estimated Share of Search among telescopic handler brands worldwide peaked at 16.7% in September 2026 and was lowest at 10% in January 2026.
How did search popularity change for telescopic handler brands worldwide in September 2026?
3 changes
In September 2026, JCB gained estimated Share of Search among telescopic handler brands worldwide, from 13.9% to 16.7%.
In September 2026, Bobcat lost estimated Share of Search among telescopic handler brands worldwide, from 47.4% to 45.8%.
In September 2026, Manitou lost estimated Share of Search among telescopic handler brands worldwide, from 38.8% to 37.5%.
Where does JCB compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Excavator brands | 7th of 10 | 1.1% | Show ranking |
| Wheel loader brands | 5th of 8 | 4.4% | Show ranking |
| Telehandlers | 4th of 6 | 5.3% | Show ranking |
| Rotating telehandler brands | 3rd of 4 | 14.3% | Show ranking |
| Mini telehandler brands | 3rd of 3 | 16.7% | Show ranking |
| Telescopic handler brands | 3rd of 3 | 16.7% | Shown above |
How is JCB measured?
Brandwave collects information about searches that people make online using JCB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- jcb digger
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Is JCB your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.