Brandwave

How popular isJCB in search?

In September 2026, there were an estimated 3.6K branded searches for JCB worldwide which held steady over the last 12 months. JCB holds 14.3% estimated Share of Search among rotating telehandler brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bobcat39.3%
  2. Manitou32.1%
  3. JCB14.3%
  4. Merlo14.3%
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Which rotating telehandler brands compete with JCB?

JCB against rotating telehandler brands worldwide, by month

Share of Search by month for Bobcat, Manitou, JCB, Merlo. The figures are in the table below the chart.

View monthly share of search table
MonthBobcatManitouJCBMerlo
Oct 202540.3%33%12%14.7%
Nov 202542.9%28.7%12.8%15.6%
Dec 202558%21.2%9.3%11.5%
Jan 202654%24.2%8.7%13.1%
Feb 202644%29.5%10.5%16%
Mar 202642.9%28.7%12.8%15.6%
Apr 202642.9%28.7%12.8%15.6%
May 202644%29.5%10.5%16%
Jun 202639.1%32%11.5%17.4%
Jul 202640.4%33.1%11.8%14.7%
Aug 202639.1%32%11.5%17.4%
Sep 202639.3%32.1%14.3%14.3%

  1. 1.Bobcat

    39.3%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Manitou

    32.1%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.JCB

    14.3%

    Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.8 points.

  4. 4.Merlo

    14.3%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

Compare search popularity between JCB and its closest rivals

Every comparison with JCB

How has branded search demand for JCB changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for JCB worldwide held steady at 3.6K.
  • Across the 12 months ending September 2026, JCB’s estimated Share of Search among rotating telehandler brands worldwide increased from 12% to 14.3%.
  • Across the 12 months ending September 2026, JCB’s estimated Share of Search among rotating telehandler brands worldwide peaked at 14.3% in September 2026 and was lowest at 8.7% in January 2026.
  • Across the 12 months ending September 2026, JCB rose from 4th to 3rd among rotating telehandler brands worldwide.

How did search popularity change for rotating telehandler brands worldwide in September 2026?

  1. In September 2026, JCB overtook Merlo to rank 3rd among rotating telehandler brands worldwide, with 14.3% estimated Share of Search.

  2. In September 2026, Merlo lost estimated Share of Search among rotating telehandler brands worldwide, from 17.4% to 14.3%.

  3. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Manitou worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does JCB compete?

JCB is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Excavator brands8th of 101%Show ranking
Telehandlers4th of 65.2%Show ranking
Wheel loader brands5th of 86.5%Show ranking
Rotating telehandler brands3rd of 414.3%Shown above
Mini telehandler brands3rd of 316.7%Show ranking
Telescopic handler brands3rd of 316.7%Show ranking

How is JCB measured?

Brandwave collects information about searches that people make online using JCB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jcb digger

Do you work for JCB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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