JCB vs Merlo:Which is searched more?
In September 2026, JCB and Merlo were level on Share of Search among rotating telehandler brands worldwide, with an estimated 3.6K branded searches each, at 14.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JCB or Merlo?
Compare the rotating telehandler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JCB, Merlo. The figures are in the table below the chart.
View monthly share of search table
| Month | Bobcat | Manitou | JCB | Merlo |
|---|---|---|---|---|
| Oct 2025 | 40.3% | 33% | 12% | 14.7% |
| Nov 2025 | 42.9% | 28.7% | 12.8% | 15.6% |
| Dec 2025 | 58% | 21.2% | 9.3% | 11.5% |
| Jan 2026 | 54% | 24.2% | 8.7% | 13.1% |
| Feb 2026 | 44% | 29.5% | 10.5% | 16% |
| Mar 2026 | 42.9% | 28.7% | 12.8% | 15.6% |
| Apr 2026 | 42.9% | 28.7% | 12.8% | 15.6% |
| May 2026 | 44% | 29.5% | 10.5% | 16% |
| Jun 2026 | 39.1% | 32% | 11.5% | 17.4% |
| Jul 2026 | 40.4% | 33.1% | 11.8% | 14.7% |
| Aug 2026 | 39.1% | 32% | 11.5% | 17.4% |
| Sep 2026 | 39.3% | 32.1% | 14.3% | 14.3% |
How has the JCB and Merlo comparison changed over the last 12 months?
3 findings
- JCB was ahead of Merlo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JCB’s estimated Share of Search among rotating telehandler brands worldwide moved from 12% to 14.3%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Merlo’s estimated Share of Search among rotating telehandler brands worldwide moved from 14.7% to 14.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for rotating telehandler brands worldwide in September 2026?
2 changes
In September 2026, JCB overtook Merlo to rank 3rd among rotating telehandler brands worldwide, with 14.3% estimated Share of Search.
In September 2026, Merlo lost estimated Share of Search among rotating telehandler brands worldwide, from 17.4% to 14.3%.
Other head-to-heads among rotating telehandler brands
How each brand is measured
Brandwave collects information about searches that people make online using JCB’s and Merlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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