How popular isBobcat in search?
In September 2026, there were an estimated 9.9K branded searches for Bobcat worldwide which is down 18.2% over the last 12 months. Bobcat holds 45.8% estimated Share of Search among mini telehandler brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which mini telehandler brands compete with Bobcat?
Share of Search by month for Bobcat, Manitou, JCB. The figures are in the table below the chart.
View monthly share of search table
| Month | Bobcat | Manitou | JCB |
|---|---|---|---|
| Oct 2025 | 47.3% | 38.7% | 14.1% |
| Nov 2025 | 50.8% | 34% | 15.1% |
| Dec 2025 | 65.6% | 23.9% | 10.5% |
| Jan 2026 | 62.2% | 27.8% | 10% |
| Feb 2026 | 52.4% | 35.1% | 12.6% |
| Mar 2026 | 50.8% | 34% | 15.1% |
| Apr 2026 | 50.8% | 34% | 15.1% |
| May 2026 | 52.4% | 35.1% | 12.6% |
| Jun 2026 | 47.4% | 38.8% | 13.9% |
| Jul 2026 | 47.4% | 38.8% | 13.9% |
| Aug 2026 | 47.4% | 38.8% | 13.9% |
| Sep 2026 | 45.8% | 37.5% | 16.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 9.9K | 0% | -1.5 points | |
| 2, held 2nd | 37.5% | 8.1K | 0% | -1.3 points | |
| 3, held 3rd | 16.7% | 3.6K | +24.1% | +2.8 points |
Compare search popularity between Bobcat and its closest rivals
Every comparison with Bobcat
29 comparisons
- Bobcat vs Case
- Bobcat vs Caterpillar
- Bobcat vs Gehl
- Bobcat vs Genie
- Bobcat vs Stihl
- Bobcat vs Hyundai Construction Equipment
- Bobcat vs John Deere
- Bobcat vs Kobelco
- Bobcat vs Kubota
- Bobcat vs Massey Ferguson
- Bobcat vs New Holland
- Bobcat vs Sany
- Bobcat vs Sumitomo
- Bobcat vs Toro
- Bobcat vs Honda Power Equipment
- Bobcat vs Husqvarna
- Bobcat vs Makita
- Bobcat vs Milwaukee
- Bobcat vs Manitou
- Avant Tecno vs Bobcat
- Bobcat vs Takeuchi
- Bobcat vs Yanmar
- Bobcat vs Bosch
- Bobcat vs JCB
- Bobcat vs Merlo
- Bobcat vs Mikasa
- Bobcat vs Doosan
- Bobcat vs Hitachi
- Bobcat vs Komatsu
How has branded search demand for Bobcat changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat worldwide fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among mini telehandler brands worldwide decreased from 47.3% to 45.8%.
- Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among mini telehandler brands worldwide peaked at 65.6% in December 2025 and was lowest at 45.8% in September 2026.
How did search popularity change for mini telehandler brands worldwide in September 2026?
3 changes
In September 2026, JCB gained estimated Share of Search among mini telehandler brands worldwide, from 13.9% to 16.7%.
In September 2026, Bobcat lost estimated Share of Search among mini telehandler brands worldwide, from 47.4% to 45.8%.
In September 2026, Manitou lost estimated Share of Search among mini telehandler brands worldwide, from 38.8% to 37.5%.
Where does Bobcat compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Plate compactor brands | 5th of 6 | 0.26% | Show ranking |
| Compact tractor brands | 5th of 5 | 0.36% | Show ranking |
| Asphalt cutter brands | 3rd of 4 | 0.48% | Show ranking |
| Zero turn mowers brands | 4th of 4 | 0.66% | Show ranking |
| Skid steer brands | 5th of 6 | 0.69% | Show ranking |
| Forestry mulcher brands | 3rd of 4 | 0.72% | Show ranking |
| Brush hog brands | 3rd of 3 | 0.72% | Show ranking |
| Tree spade attachment brands | 3rd of 3 | 0.72% | Show ranking |
| Mini excavators | 2nd of 6 | 2.5% | Show ranking |
| Excavator brands | 5th of 10 | 2.8% | Show ranking |
| Telehandlers | 2nd of 6 | 14.4% | Show ranking |
| Wheel loader brands | 3rd of 8 | 18% | Show ranking |
| Rotating telehandler brands | 1st of 4 | 39.3% | Show ranking |
| Mini telehandler brands | 1st of 3 | 45.8% | Shown above |
| Telescopic handler brands | 1st of 3 | 45.8% | Show ranking |
How is Bobcat measured?
Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bobcat digger
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Is Bobcat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.