How popular isBelkin in search?
In September 2026, there were an estimated 288K branded searches for Belkin worldwide which is up 6.4% over the last 12 months. Belkin holds 2.9% estimated Share of Search among kids headphones worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
JBL49.2%
Sony47.9%
Belkin2.9%
BuddyPhones0.04%
Puro Sound<0.01%
Snug<0.01%
Follow Belkin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Belkin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kids headphones | 3rd of 6 | 2.9% | Shown below |
| Phone accessory brands | 4th of 5 | 10.3% | Show ranking |
| Phone charger brands | 3rd of 5 | 11.1% | Show ranking |
| Power bank brands | 3rd of 5 | 11.1% | Show ranking |
| Docking station brands | 3rd of 6 | 12.2% | Show ranking |
| USB hub brands | 3rd of 6 | 12.3% | Show ranking |
| Car phone mounts | 3rd of 6 | 11% | Show ranking |
| Power strip brands | 3rd of 6 | 13.5% | Show ranking |
| Wireless charger brands | 3rd of 5 | 13.6% | Show ranking |
| Extension lead brands | 3rd of 6 | 14.6% | Show ranking |
| MagSafe charger brands | 3rd of 3 | 14.9% | Show ranking |
| Portable charger brands | 2nd of 5 | 15.1% | Show ranking |
| KVM switch brands | 2nd of 6 | 21.3% | Show ranking |
Which kids headphones compete with Belkin?
Share of Search by month for JBL, Sony, Belkin. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Belkin | BuddyPhones | Puro Sound | Snug |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 45% | 3.4% | 0.04% | <0.01% | <0.01% |
| Nov 2025 | 55% | 42.4% | 2.5% | 0.03% | <0.01% | <0.01% |
| Dec 2025 | 55.6% | 41.9% | 2.4% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 51.5% | 45.7% | 2.8% | 0.04% | <0.01% | <0.01% |
| Feb 2026 | 48.2% | 48.8% | 3% | 0.04% | <0.01% | <0.01% |
| Mar 2026 | 48.5% | 48% | 3.5% | 0.05% | <0.01% | <0.01% |
| Apr 2026 | 57.5% | 40% | 2.5% | 0.03% | <0.01% | <0.01% |
| May 2026 | 54.1% | 42.7% | 3.1% | 0.03% | <0.01% | <0.01% |
| Jun 2026 | 54.1% | 42.7% | 3.1% | 0.04% | <0.01% | <0.01% |
| Jul 2026 | 50.8% | 46.8% | 2.4% | 0.04% | <0.01% | <0.01% |
| Aug 2026 | 50.8% | 46.4% | 2.7% | 0.05% | <0.01% | <0.01% |
| Sep 2026 | 49.2% | 47.9% | 2.9% | 0.04% | <0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 3.7M | -8% | -1.6 points | |
| 2, held 2nd | 47.9% | 3.6M | -1.8% | +1.5 points | |
| 3, held 3rd | 2.9% | 216K | 0% | +0.1 points | |
| 4, held 4th | 0.04% | 2.9K | -19.4% | 0 points | |
| 5, held 5th | <0.01% | 90 | -35.7% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
JBL49.2%
Held 1st. 3.7M estimated branded searches, -8% vs prior month. Share -1.6 points.
2.
Sony47.9%
Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +1.5 points.
3.
Belkin2.9%
Held 3rd. 216K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.04%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
<0.01%
Held 5th. 90 estimated branded searches, -35.7% vs prior month. Share 0 points.
6.
Snug<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Belkin and its closest rivals
Every comparison with Belkin
31 comparisons
- APC vs Belkin
- Belkin vs Eaton
- Anker vs Belkin
- Belkin vs OtterBox
- Belkin vs Quad Lock
- Belkin vs UGREEN
- Belkin vs Jackery
- Belkin vs ESR
- Baseus vs Belkin
- Belkin vs JBL
- Belkin vs Sony
- Belkin vs Samsung
- ATEN vs Belkin
- Belkin vs StarTech
- Belkin vs mophie
- Belkin vs Brennenstuhl
- Belkin vs HPM
- Belkin vs Scosche
- Belkin vs Tripp Lite
- Belkin vs Kensington
- Belkin vs CalDigit
- Belkin vs Plugable
- Belkin vs Sabrent
- Belkin vs Masterplug
- Belkin vs Mpow
- Belkin vs iOttie
- Belkin vs BuddyPhones
- AmazonBasics vs Belkin
- Belkin vs IOGEAR
- Belkin vs TESmart
- Belkin vs Puro Sound
How has branded search demand for Belkin changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Belkin worldwide rose from 270K to 288K.
- Across the 12 months ending September 2026, Belkin’s estimated Share of Search among kids headphones worldwide peaked at 3.5% in March 2026 and was lowest at 2.4% in July 2026.
How did search popularity change for kids headphones worldwide in September 2026?
4 changes
In September 2026, Sony gained estimated Share of Search among kids headphones worldwide, from 46.4% to 47.9%.
In September 2026, JBL lost estimated Share of Search among kids headphones worldwide, from 50.8% to 49.2%.
Estimated monthly branded searches for BuddyPhones worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Puro Sound worldwide fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
How is Belkin measured?
Brandwave collects information about searches that people make online using Belkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- belkin
- belkin boostcharge
- belkin charger
- belkin power bank
Do you work for Belkin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Belkin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.