Belkin vs Eaton:Which is more popular by branded search?
In August 2026, Eaton had more branded searches than Belkin among extension lead brands worldwide. Eaton was estimated to have 368K branded searches compared to Belkin’s 201K, and held an 18.3% Share of Search versus Belkin’s 10%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Belkin or Eaton?
Compare the extension lead brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eaton, Belkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Anker | Eaton | Belkin | Brennenstuhl | HPM | Masterplug |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 19.7% | 10.7% | 2.6% | 2.6% | 0.19% |
| Nov 2025 | 64.9% | 19.2% | 10.5% | 2.6% | 2.6% | 0.23% |
| Dec 2025 | 66.2% | 17.1% | 11.4% | 2.8% | 2.3% | 0.25% |
| Jan 2026 | 65.2% | 19.1% | 10.4% | 2.6% | 2.6% | 0.23% |
| Feb 2026 | 56.1% | 30.2% | 9.1% | 2.2% | 2.2% | 0.2% |
| Mar 2026 | 64.6% | 21.4% | 9.6% | 1.9% | 2.4% | 0.17% |
| Apr 2026 | 68.6% | 18.7% | 8.4% | 2.1% | 2.1% | 0.18% |
| May 2026 | 67.6% | 18.5% | 10.1% | 1.7% | 2% | 0.18% |
| Jun 2026 | 67.6% | 18.5% | 10.1% | 1.7% | 2% | 0.18% |
| Jul 2026 | 67.9% | 19.3% | 8.7% | 1.7% | 2.1% | 0.19% |
| Aug 2026 | 67.5% | 18.3% | 10% | 2% | 2% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Belkin and Eaton comparison changed over the last 12 months?
3 findings
- Eaton was ahead of Belkin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among extension lead brands worldwide moved from 10.7% to 10%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Eaton’s estimated Share of Search among extension lead brands worldwide moved from 19.7% to 18.3%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for extension lead brands worldwide in August 2026?
2 changes
In August 2026, Belkin gained estimated Share of Search among extension lead brands worldwide, from 8.7% to 10%.
In August 2026, Eaton lost estimated Share of Search among extension lead brands worldwide, from 19.3% to 18.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Belkin’s and Eaton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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