Brandwave

How popular isBabyBjörn in search?

In September 2026, there were an estimated 148K branded searches for BabyBjörn worldwide which is down 18.2% over the last 12 months. BabyBjörn holds 14.2% estimated Share of Search among baby rockers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chicco35.4%
  2. Fisher-Price23.7%
  3. BabyBjörn14.2%
  4. Ingenuity13%
  5. Graco12.3%
  6. 4moms1.4%
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Which baby rockers compete with BabyBjörn?

BabyBjörn against baby rockers worldwide, by month

Share of Search by month for Chicco, Fisher-Price, BabyBjörn, Ingenuity, Graco. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoFisher-PriceBabyBjörnIngenuityGraco4moms
Oct 202529.9%24.5%14.7%16.3%12.8%1.8%
Nov 202530.8%30.8%12.4%13.8%10.8%1.5%
Dec 202529.4%36%11.8%10.8%10.6%1.4%
Jan 202629.9%24.5%14.7%16.3%12.8%1.8%
Feb 202632.2%21.5%15.8%14.4%14.1%1.9%
Mar 202633.5%22.4%13.5%15%13.9%1.6%
Apr 202633.4%22.3%13.4%15%14.3%1.6%
May 202635.4%23.7%14.2%13%12.3%1.4%
Jun 202632.4%21.7%15.9%14.5%13.8%1.6%
Jul 202631.8%26%15.6%11.6%13.5%1.6%
Aug 202635.2%23.6%14.2%12.9%12.7%1.4%
Sep 202635.4%23.7%14.2%13%12.3%1.4%

  1. 1.Chicco

    35.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Fisher-Price

    23.7%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.BabyBjörn

    14.2%

    Held 3rd. 148K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Ingenuity

    13%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Graco

    12.3%

    Held 5th. 128K estimated branded searches, -3.1% vs prior month. Share -0.3 points.

  6. 6.4moms

    1.4%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between BabyBjörn and its closest rivals

Every comparison with BabyBjörn

How has branded search demand for BabyBjörn changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for BabyBjörn worldwide fell from 181K to 148K.
  • Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby rockers worldwide peaked at 15.9% in June 2026 and was lowest at 11.8% in December 2025.
  • Across the 12 months ending September 2026, BabyBjörn rose from 4th to 3rd among baby rockers worldwide.

How did search popularity change for baby rockers worldwide in September 2026?

  1. Graco’s estimated Share of Search among baby rockers worldwide has lost ground for 3 months in a row, from 13.8% to 12.3% in September 2026.

  2. Estimated monthly branded searches for 4moms worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  3. Estimated monthly branded searches for Ingenuity worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

  4. Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  5. Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 181K to 148K in September 2026.

Where does BabyBjörn compete?

BabyBjörn is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High chairs3rd of 613.4%Show ranking
Baby rockers3rd of 614.2%Shown above
Baby carrier brands3rd of 521.4%Show ranking
Baby bouncers3rd of 522.1%Show ranking

How is BabyBjörn measured?

Brandwave collects information about searches that people make online using BabyBjörn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • baby bjorn
  • babybjorn

Do you work for BabyBjörn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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