BabyBjörn vs Graco:Which is searched more?
In September 2026, BabyBjörn had more branded searches than Graco among baby rockers worldwide. BabyBjörn was estimated to have 148K branded searches compared to Graco’s 128K, and held a 14.2% Share of Search versus Graco’s 12.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BabyBjörn or Graco?
Compare the baby rockers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BabyBjörn, Graco. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Fisher-Price | BabyBjörn | Ingenuity | Graco | 4moms |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 24.5% | 14.7% | 16.3% | 12.8% | 1.8% |
| Nov 2025 | 30.8% | 30.8% | 12.4% | 13.8% | 10.8% | 1.5% |
| Dec 2025 | 29.4% | 36% | 11.8% | 10.8% | 10.6% | 1.4% |
| Jan 2026 | 29.9% | 24.5% | 14.7% | 16.3% | 12.8% | 1.8% |
| Feb 2026 | 32.2% | 21.5% | 15.8% | 14.4% | 14.1% | 1.9% |
| Mar 2026 | 33.5% | 22.4% | 13.5% | 15% | 13.9% | 1.6% |
| Apr 2026 | 33.4% | 22.3% | 13.4% | 15% | 14.3% | 1.6% |
| May 2026 | 35.4% | 23.7% | 14.2% | 13% | 12.3% | 1.4% |
| Jun 2026 | 32.4% | 21.7% | 15.9% | 14.5% | 13.8% | 1.6% |
| Jul 2026 | 31.8% | 26% | 15.6% | 11.6% | 13.5% | 1.6% |
| Aug 2026 | 35.2% | 23.6% | 14.2% | 12.9% | 12.7% | 1.4% |
| Sep 2026 | 35.4% | 23.7% | 14.2% | 13% | 12.3% | 1.4% |
How has the BabyBjörn and Graco comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Graco took it in March 2026, BabyBjörn took it in May 2026.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby rockers worldwide moved from 14.7% to 14.2%, and its estimated monthly branded searches moved from 181K to 148K.
- Across the 12 months ending September 2026, Graco’s estimated Share of Search among baby rockers worldwide moved from 12.8% to 12.3%, and its estimated monthly branded searches moved from 157K to 128K.
How did search popularity change for baby rockers worldwide in September 2026?
2 changes
Graco’s estimated Share of Search among baby rockers worldwide has lost ground for 3 months in a row, from 13.8% to 12.3% in September 2026.
Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 181K to 148K in September 2026.
Other head-to-heads among baby rockers
How each brand is measured
Brandwave collects information about searches that people make online using BabyBjörn’s and Graco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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