Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 105,000 times in the United Kingdom, a 17.9% decrease from the previous year. These searches made up 4.1% of all United Kingdom dishwasher brand searches, placing Samsung ninth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, Samsung did not appear in any of the answers.

Search and AI answers in September 2026

Samsung is the ninth most searched of 14 competitors and not listed in any AI answer.

  1. BoschShare of searches 31.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BekoShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MieleShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. HotpointShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SamsungShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Beko2nd
  3. Miele3rd
  4. Indesit4th
  5. Neff5th
  6. Hisense6th
  7. AEG7th
  8. +2 more
  9. Hotpoint–
  10. Samsung–
  11. Zanussi–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Indesit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which dishwasher brands compete with Samsung?

Samsung against dishwasher brands in the United Kingdom, by month

Share of searches by month for Bosch, Beko, Miele, Hotpoint, Hisense, Neff, AEG, Indesit, Samsung, Zanussi, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschBekoMieleHotpointHisenseNeffAEGIndesitSamsungZanussiSmegElectroluxHaierLG
Oct 202526.9%14.7%9.8%8%5.4%6.5%5.4%5.4%5.4%4.4%3.6%1.9%1.3%1.6%
Nov 202529.5%13.2%10.8%8.8%5.9%5.9%4.8%3.9%5.9%3.2%3.2%1.7%1.4%1.7%
Dec 202527.8%15.2%10.2%8.3%5.5%6.8%4.5%4.5%5.5%3.7%3%2%1.3%1.6%
Jan 202631.3%11.4%9.3%7.6%6.2%6.2%6.2%4.2%5.1%4.2%3.4%1.8%1.2%1.8%
Feb 202630.6%11.2%9.1%7.4%6.1%7.4%6.1%5%5%4.1%3.3%1.8%1.1%1.8%
Mar 202629.8%10.9%10.9%8.9%4.8%7.3%5.9%4.8%4.8%4%3.2%1.8%1.1%1.8%
Apr 202631.5%11.5%11.5%7.7%5.1%6.3%5.1%5.1%4.2%4.2%2.8%1.9%1.5%1.5%
May 202628.2%12.6%12.6%8.4%5.6%6.9%5.6%4.6%4.6%3.7%2.4%2%1.3%1.7%
Jun 202630%11%11%8.9%6%7.3%4.9%4.9%4.9%3.9%2.6%2.2%1.2%1.4%
Jul 202630%11%11%8.9%6%7.3%4.9%4.9%4.9%3.9%2.6%2.2%1.2%1.4%
Aug 202631.1%11.4%11.4%7.6%6.2%6.2%5%5%4.1%4.1%2.8%2.2%1.5%1.5%
Sep 202631.2%11.4%11.4%7.6%6.2%6.2%5.1%5.1%4.1%4.1%2.8%1.8%1.5%1.5%

  1. 1.Bosch

    31.2%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Beko

    11.4%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Miele

    11.4%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hotpoint

    7.6%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hisense

    6.2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Neff

    6.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.AEG

    5.1%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Indesit

    5.1%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Samsung

    4.1%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Zanussi

    4.1%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Smeg

    2.8%

    Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Electrolux

    1.8%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

  13. 13.Haier

    1.5%

    Held 13th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.LG

    1.5%

    Held 14th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

51 comparisons

How has branded search demand for Samsung changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in the United Kingdom fell from 128K to 105K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in the United Kingdom decreased from 5.4% to 4.1%.
  • Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in the United Kingdom peaked at 5.9% in November 2025 and was lowest at 4.1% in August 2026.

How did search popularity change for United Kingdom dishwasher brands in September 2026?

6 changes

  1. Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  4. Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Samsung’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • samsung dishwasher
  • samsung fridge
  • samsung laptop
  • samsung robot vacuum
  • samsung tv
  • samsung vacuum
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy, Samsung Galaxy Tab and Samsung Galaxy Watch, owned by the same company, in the United Kingdom.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands6th of 114.5%Show ranking
Vacuum cleaner brands13th of 130.22%Show ranking
Washing machine brands3rd of 1412.2%Show ranking
TV brands2nd of 1123.7%Show ranking
Robot vacuum brands11th of 110.68%Show ranking
Dishwasher brands9th of 144.1%Shown above
Fridge brands2nd of 1511.7%Show ranking
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Is Samsung your brand?

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