Laptop brands in the United Kingdom:Which are most popular?

Name: Laptop brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Apple MacBook was the most searched laptop brand in the United Kingdom, accounting for 49.5% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Apple MacBook showed up in every answer. Apple MacBook was recommended most often, coming first in three out of five responses.

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Top laptop brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Apple MacBook appeared every time. Apple MacBook was recommended most often, coming first in three out of five answers. Lenovo was second, and HP was third. Samsung, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Apple MacBook	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
HP	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Lenovo	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Acer	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Dell	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
ASUS	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Samsung	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Microsoft Surface	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Huawei	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
MSI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Razer	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lenovo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Surface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop brands

5 answers

Asked ChatGPT
“Which laptop should I buy in the UK?”
1. 1Apple MacBook
2. 2ASUS
3. 3Lenovo
4. 4HP
5. 5Acer
Asked ChatGPT
“What are the best laptop brands?”
1. 1Lenovo
2. 2ASUS
3. 3Dell
4. 4HP
5. 5Acer
6. 6Apple MacBook
Asked ChatGPT
“What is the best laptop for students?”
1. 1Apple MacBook
2. 2Lenovo
3. 3Acer
Searched Google, AI Overview
“laptop”
1. 1Acer
2. 2HP
3. 3Apple MacBook
Searched Google, AI Overview
“best laptop”
1. 1Apple MacBook
2. 2HP
3. 3Dell
4. 4Lenovo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which laptop brands do people search for most?

This chart shows how often people search Google for each laptop brand by name. Each line represents a brand's share of searches for all 11 laptop brands we track, month by month, from searches in United Kingdom.

Share of searches among laptop brands in the United Kingdom, by month

Month	Apple MacBook	HP	Lenovo	Dell	ASUS	Samsung	Acer	Microsoft Surface	Huawei	MSI	Razer
Oct 2025	41.6%	15.3%	10.2%	12.5%	4.6%	4.6%	3.7%	3.1%	1.4%	2%	1.1%
Nov 2025	38.9%	17.4%	9.5%	14.2%	5.2%	4.3%	3.5%	2.8%	1.3%	1.6%	1.3%
Dec 2025	41.4%	18.6%	10.2%	10.2%	5.6%	4.5%	3%	2.5%	1.1%	1.7%	1.3%
Jan 2026	42.5%	15.6%	10.4%	12.8%	4.7%	4.7%	3.1%	2.6%	0.91%	1.7%	1.1%
Feb 2026	44.4%	16.3%	8.9%	10.9%	4.9%	4.9%	3.3%	2.7%	0.95%	1.8%	1.2%
Mar 2026	57.8%	11.6%	7.8%	7.8%	3.5%	3.5%	2.3%	2.3%	1%	1.3%	1%
Apr 2026	48.8%	14.7%	8%	9.8%	4.4%	4.4%	2.9%	2.4%	2%	1.6%	1%
May 2026	45.5%	13.7%	9.2%	11.2%	5%	5%	2.7%	2.7%	1.8%	1.8%	1.2%
Jun 2026	44.6%	13.4%	11%	11%	4.9%	4.9%	2.7%	3.3%	1.2%	1.8%	1.2%
Jul 2026	46.3%	13.9%	9.3%	11.4%	5.1%	4.2%	2.8%	2.8%	1.5%	1.5%	1.2%
Aug 2026	49.9%	12.2%	10%	10%	4.5%	4.5%	3%	2.4%	1.1%	1.3%	1.1%
Sep 2026	49.5%	14.9%	10%	8.2%	4.5%	4.5%	3%	2%	1.3%	1.3%	0.89%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple MacBook Apple	49.5%	201K	+21.8%	-0.3 points
2, held 2nd	HP	14.9%	60.5K	+49.4%	+2.7 points
3, moved from 4th to 3rd	Lenovo	10%	40.5K	+22.4%	0 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Dell	8.2%	33.1K	0%	-1.8 pointsmoved from 3rd to 4th
5, held 5th	ASUS	4.5%	18.1K	+22.3%	0 points
6, held 6th	Samsung	4.5%	18.1K	+22.3%	0 points
7, held 7th	Acer	3%	12.1K	+22.2%	0 points
8, held 8th	Microsoft Surface Microsoft	2%	8.1K	0%	-0.5 points
9, moved from 10th to 9th	Huawei	1.3%	5.4K	+50%	+0.2 pointsmoved from 10th to 9th
10, moved from 9th to 10th	MSI	1.3%	5.4K	+22.7%	0 pointsmoved from 9th to 10th
11, held 11th	Razer	0.89%	3.6K	0%	-0.2 points

1.Apple MacBook
49.5%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share -0.3 points.
2.HP
14.9%
Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +2.7 points.
3.Lenovo
10%
Moved from 4th to 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.
4.Dell
8.2%
Moved from 3rd to 4th. 33.1K estimated branded searches, 0% vs prior month. Share -1.8 points.
5.ASUS
4.5%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
6.Samsung
4.5%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
7.Acer
3%
Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
8.Microsoft Surface
2%
Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
9.Huawei
1.3%
Moved from 10th to 9th. 5.4K estimated branded searches, +50% vs prior month. Share +0.2 points.
10.MSI
1.3%
Moved from 9th to 10th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
11.Razer
0.89%
Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Microsoft Surface sells other things too, so only its searches that name this product count here, like “surface laptop”.

Which brand is most popular in search among laptop brands in the United Kingdom?

11 brands

In September 2026, Apple MacBook was the most searched among laptop brands in the United Kingdom, with an estimated 201K branded searches, 49.5% of all searches for the 11 we track. HP is in 2nd place, 34.6 percentage points behind at 14.9%.

United Kingdom laptop brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Apple MacBook	41.6% → 49.5%	57.8%Mar 2026	38.9%Nov 2025	1st
HP	15.3% → 14.9%	18.6%Dec 2025	11.6%Mar 2026	2nd
Lenovo	10.2% → 10%	11%Jun 2026	7.8%Mar 2026	4th → 3rd
Dell	12.5% → 8.2%	14.2%Nov 2025	7.8%Mar 2026	3rd → 4th
ASUS	4.6% → 4.5%	5.6%Dec 2025	3.5%Mar 2026	5th
Samsung	4.6% → 4.5%	5%May 2026	3.5%Mar 2026	6th
Acer	3.7% → 3%	3.7%Oct 2025	2.3%Mar 2026	7th
Microsoft Surface	3.1% → 2%	3.3%Jun 2026	2%Sep 2026	8th
Huawei	1.4% → 1.3%	2%Apr 2026	0.91%Jan 2026	10th → 9th
MSI	2% → 1.3%	2%Oct 2025	1.3%Mar 2026	9th → 10th
Razer	1.1% → 0.89%	1.3%Dec 2025	0.89%Sep 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United Kingdom increased from 41.6% to 49.5%.
Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United Kingdom decreased from 12.5% to 8.2%.
Across the 12 months ending September 2026, Acer’s share of searches among laptop brands in the United Kingdom decreased from 3.7% to 3%.
Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in the United Kingdom decreased from 3.1% to 2%.
Across the 12 months ending September 2026, MSI’s share of searches among laptop brands in the United Kingdom decreased from 2% to 1.3%.
Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United Kingdom peaked at 57.8% in March 2026 and was lowest at 38.9% in November 2025.
Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United Kingdom peaked at 18.6% in December 2025 and was lowest at 11.6% in March 2026.
Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in the United Kingdom peaked at 11% in June 2026 and was lowest at 7.8% in March 2026.
Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United Kingdom peaked at 14.2% in November 2025 and was lowest at 7.8% in March 2026.
Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in the United Kingdom peaked at 5.6% in December 2025 and was lowest at 3.5% in March 2026.
Across the 12 months ending September 2026, Samsung’s share of searches among laptop brands in the United Kingdom peaked at 5% in May 2026 and was lowest at 3.5% in March 2026.
Across the 12 months ending September 2026, Acer’s share of searches among laptop brands in the United Kingdom peaked at 3.7% in October 2025 and was lowest at 2.3% in March 2026.
Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in the United Kingdom peaked at 3.3% in June 2026 and was lowest at 2% in September 2026.
Across the 12 months ending September 2026, Huawei’s share of searches among laptop brands in the United Kingdom peaked at 2% in April 2026 and was lowest at 0.91% in January 2026.
Across the 12 months ending September 2026, Lenovo rose from 4th to 3rd among laptop brands in the United Kingdom.
Across the 12 months ending September 2026, Dell fell from 3rd to 4th among laptop brands in the United Kingdom.
Across the 12 months ending September 2026, Huawei rose from 10th to 9th among laptop brands in the United Kingdom.
Across the 12 months ending September 2026, MSI fell from 9th to 10th among laptop brands in the United Kingdom.
Across the 12 months ending September 2026, HP, ASUS, Samsung and Razer held steady: their share of searches among laptop brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom laptop brands in September 2026?

8 changes

In September 2026, HP gained share of searches among laptop brands in the United Kingdom, from 12.2% to 14.9%.
In September 2026, Dell lost share of searches among laptop brands in the United Kingdom, from 10% to 8.2%.
Microsoft Surface’s share of searches among laptop brands in the United Kingdom has lost ground for 3 months in a row, from 3.3% to 2% in September 2026.
In September 2026, Huawei rose from 10th to 9th among laptop brands in the United Kingdom.
In September 2026, Lenovo rose from 4th to 3rd among laptop brands in the United Kingdom.
In September 2026, MSI fell from 9th to 10th among laptop brands in the United Kingdom.
Estimated monthly branded searches for Apple MacBook in the United Kingdom rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Acer in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted for laptop brands?

11 search terms

Each brand's share of searches among laptop brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.