ASUS vs Lenovo:Which is more popular?
In September 2026, Lenovo had more branded searches than ASUS among laptop brands in the United Kingdom. Lenovo had about 40,500 branded searches, while ASUS had 18,100. Lenovo made up 10% of all laptop brand searches we track, and ASUS accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about laptop brands, Lenovo appeared in four of the five answers and ASUS in two. Lenovo was mentioned before ASUS in three out of four answers that named either.
Who do people search for more?
Lenovo, about 2 searches for every 1 for ASUS
Who does AI mention more?
Lenovo, mentioned in 4 of 5 answers, ASUS in 2
Who does AI recommend more?
Lenovo, named ahead of ASUS in 3 of 4 answers
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lenovo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ASUS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lenovo was listed before ASUS in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lenovo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Surface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop should I buy in the UK?”
Asked ChatGPT
“What are the best laptop brands?”
Asked ChatGPT
“What is the best laptop for students?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is ASUS or Lenovo more popular in search?
This chart shows how often people search Google for ASUS and Lenovo by name. Each line represents a brand's share of searches for all 11 laptop brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Lenovo, ASUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Lenovo | Dell | ASUS | Samsung | Acer | Microsoft Surface | Huawei | MSI | Razer |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 15.3% | 10.2% | 12.5% | 4.6% | 4.6% | 3.7% | 3.1% | 1.4% | 2% | 1.1% |
| Nov 2025 | 38.9% | 17.4% | 9.5% | 14.2% | 5.2% | 4.3% | 3.5% | 2.8% | 1.3% | 1.6% | 1.3% |
| Dec 2025 | 41.4% | 18.6% | 10.2% | 10.2% | 5.6% | 4.5% | 3% | 2.5% | 1.1% | 1.7% | 1.3% |
| Jan 2026 | 42.5% | 15.6% | 10.4% | 12.8% | 4.7% | 4.7% | 3.1% | 2.6% | 0.91% | 1.7% | 1.1% |
| Feb 2026 | 44.4% | 16.3% | 8.9% | 10.9% | 4.9% | 4.9% | 3.3% | 2.7% | 0.95% | 1.8% | 1.2% |
| Mar 2026 | 57.8% | 11.6% | 7.8% | 7.8% | 3.5% | 3.5% | 2.3% | 2.3% | 1% | 1.3% | 1% |
| Apr 2026 | 48.8% | 14.7% | 8% | 9.8% | 4.4% | 4.4% | 2.9% | 2.4% | 2% | 1.6% | 1% |
| May 2026 | 45.5% | 13.7% | 9.2% | 11.2% | 5% | 5% | 2.7% | 2.7% | 1.8% | 1.8% | 1.2% |
| Jun 2026 | 44.6% | 13.4% | 11% | 11% | 4.9% | 4.9% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% |
| Jul 2026 | 46.3% | 13.9% | 9.3% | 11.4% | 5.1% | 4.2% | 2.8% | 2.8% | 1.5% | 1.5% | 1.2% |
| Aug 2026 | 49.9% | 12.2% | 10% | 10% | 4.5% | 4.5% | 3% | 2.4% | 1.1% | 1.3% | 1.1% |
| Sep 2026 | 49.5% | 14.9% | 10% | 8.2% | 4.5% | 4.5% | 3% | 2% | 1.3% | 1.3% | 0.89% |
How has the ASUS and Lenovo comparison changed over the last 12 months?
3 findings
- Lenovo was ahead of ASUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in the United Kingdom moved from 4.6% to 4.5%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in the United Kingdom moved from 10.2% to 10%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for United Kingdom laptop brands in September 2026?
1 change
In September 2026, Lenovo rose from 4th to 3rd among laptop brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASUS’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laptop brands
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