ASUS vs Apple MacBook:Which is more popular?
In September 2026, Apple MacBook had more branded searches than ASUS among laptop brands in the United Kingdom. Apple MacBook had about 201,000 branded searches, while ASUS had 18,100. Apple MacBook made up 49.5% of all laptop brand searches we track, and ASUS accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about laptop brands, Apple MacBook appeared in all five answers and ASUS in two. Apple MacBook was mentioned before ASUS in four out of five answers.
Who do people search for more?
Apple MacBook, about 11 searches for every 1 for ASUS
Who does AI mention more?
Apple MacBook, mentioned in every answer we collected
Who does AI recommend more?
Apple MacBook, named ahead of ASUS in 4 of 5 answers
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple MacBook appeared in all five answers. ASUS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apple MacBook was listed before ASUS in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lenovo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Surface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop should I buy in the UK?”
Asked ChatGPT
“What are the best laptop brands?”
Asked ChatGPT
“What is the best laptop for students?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is ASUS or Apple MacBook more popular in search?
This chart shows how often people search Google for ASUS and Apple MacBook by name. Each line represents a brand's share of searches for all 11 laptop brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Apple MacBook, ASUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Lenovo | Dell | ASUS | Samsung | Acer | Microsoft Surface | Huawei | MSI | Razer |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 15.3% | 10.2% | 12.5% | 4.6% | 4.6% | 3.7% | 3.1% | 1.4% | 2% | 1.1% |
| Nov 2025 | 38.9% | 17.4% | 9.5% | 14.2% | 5.2% | 4.3% | 3.5% | 2.8% | 1.3% | 1.6% | 1.3% |
| Dec 2025 | 41.4% | 18.6% | 10.2% | 10.2% | 5.6% | 4.5% | 3% | 2.5% | 1.1% | 1.7% | 1.3% |
| Jan 2026 | 42.5% | 15.6% | 10.4% | 12.8% | 4.7% | 4.7% | 3.1% | 2.6% | 0.91% | 1.7% | 1.1% |
| Feb 2026 | 44.4% | 16.3% | 8.9% | 10.9% | 4.9% | 4.9% | 3.3% | 2.7% | 0.95% | 1.8% | 1.2% |
| Mar 2026 | 57.8% | 11.6% | 7.8% | 7.8% | 3.5% | 3.5% | 2.3% | 2.3% | 1% | 1.3% | 1% |
| Apr 2026 | 48.8% | 14.7% | 8% | 9.8% | 4.4% | 4.4% | 2.9% | 2.4% | 2% | 1.6% | 1% |
| May 2026 | 45.5% | 13.7% | 9.2% | 11.2% | 5% | 5% | 2.7% | 2.7% | 1.8% | 1.8% | 1.2% |
| Jun 2026 | 44.6% | 13.4% | 11% | 11% | 4.9% | 4.9% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% |
| Jul 2026 | 46.3% | 13.9% | 9.3% | 11.4% | 5.1% | 4.2% | 2.8% | 2.8% | 1.5% | 1.5% | 1.2% |
| Aug 2026 | 49.9% | 12.2% | 10% | 10% | 4.5% | 4.5% | 3% | 2.4% | 1.1% | 1.3% | 1.1% |
| Sep 2026 | 49.5% | 14.9% | 10% | 8.2% | 4.5% | 4.5% | 3% | 2% | 1.3% | 1.3% | 0.89% |
How has the ASUS and Apple MacBook comparison changed over the last 12 months?
3 findings
- Apple MacBook was ahead of ASUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in the United Kingdom moved from 4.6% to 4.5%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United Kingdom moved from 41.6% to 49.5%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for United Kingdom laptop brands in September 2026?
1 change
Estimated monthly branded searches for Apple MacBook in the United Kingdom rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASUS’s and Apple MacBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASUS
1 branded search term
- asus laptop
Apple MacBook
1 branded search term
- macbook
Other head-to-heads among laptop brands
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