Washing machine brands in the United Kingdom:Which are most popular?

Name: Washing machine brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bosch was the most searched washing machine brand in the United Kingdom, accounting for 15% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, Beko and LG were mentioned most often, in four of the five answers. Beko was recommended most often, coming first in two out of five responses.

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Top washing machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Beko and LG were mentioned most often, in four of the five answers. Beko was recommended most often, coming first in two out of five answers. LG was second, and Bosch was third. Hotpoint, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Beko1st
LG2nd
Bosch3rd
Hoover4th
Miele5th
Samsung6th
AEG7th
Hotpoint–
Indesit–
Hisense–
Haier–
Zanussi–
Candy–
Whirlpool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Beko	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
LG	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Bosch	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Samsung	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Hoover	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Miele	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
AEG	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hotpoint	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Indesit	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hisense	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Haier	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Zanussi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Candy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Whirlpool	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Beko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoover2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Indesit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zanussi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Candy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washing machine brands

5 answers

Asked ChatGPT
“Which washing machine should I buy in the UK?”
1. 1Bosch
2. 2Beko
3. 3Samsung
4. 4LG
Asked ChatGPT
“What are the most reliable washing machine brands?”
1. 1Miele
2. 2LG
3. 3Bosch
4. 4AEG
5. 5Beko
Asked ChatGPT
“What is the best washing machine for a family?”
1. 1LG
2. 2Bosch
Searched Google, AI Overview
“washing machine”
1. 1Beko
2. 2Hoover
Searched Google, AI Overview
“washing machines”
1. 1Beko
2. 2Hoover
3. 3LG
4. 4Samsung

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which washing machine brands do people search for most?

This chart shows how often people search Google for each washing machine brand by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United Kingdom.

Share of searches among washing machine brands in the United Kingdom, by month

Month	Bosch	Hotpoint	Samsung	Beko	Indesit	Miele	Hisense	Hoover	LG	Haier	Zanussi	AEG	Candy	Whirlpool
Oct 2025	13.5%	13.5%	13.5%	11%	7.4%	9%	6%	6%	6%	3.3%	4%	2.7%	3.3%	0.96%
Nov 2025	13.3%	13.3%	13.3%	10.8%	7.3%	8.9%	5.9%	5.9%	7.3%	3.2%	4%	2.7%	3.2%	0.95%
Dec 2025	15.1%	12.4%	15.1%	10.1%	6.8%	8.3%	5.5%	5.5%	6.8%	3.7%	3.7%	3%	3%	0.9%
Jan 2026	13.3%	13.3%	13.3%	10.8%	7.3%	8.9%	5.9%	5.9%	7.3%	3.2%	4%	2.7%	3.2%	0.95%
Feb 2026	15%	12.3%	12.3%	10.1%	8.2%	8.2%	6.7%	6.7%	6.7%	3.7%	3.7%	2.4%	3%	0.89%
Mar 2026	13.7%	13.7%	13.7%	11.2%	7.5%	9.1%	6.1%	6.1%	6.1%	3.3%	3.3%	2.7%	2.7%	0.81%
Apr 2026	12.6%	12.6%	12.6%	10.3%	8.4%	10.3%	6.9%	5.6%	6.9%	3.8%	3.8%	2.5%	3.1%	0.91%
May 2026	12.9%	12.9%	12.9%	10.6%	7.1%	8.7%	7.1%	5.8%	7.1%	3.9%	3.9%	3.2%	3.2%	0.94%
Jun 2026	13.5%	13.5%	13.5%	11%	7.4%	9%	7.4%	6%	6%	3.3%	3.3%	2.7%	2.7%	0.77%
Jul 2026	14.3%	14.3%	11.7%	9.6%	7.8%	9.6%	6.4%	6.4%	6.4%	3.5%	3.5%	2.9%	2.9%	0.82%
Aug 2026	15.6%	12.7%	12.7%	10.4%	7%	8.5%	7%	5.7%	7%	3.8%	3.1%	2.5%	3.1%	0.73%
Sep 2026	15%	12.2%	12.2%	10%	8.2%	8.2%	6.7%	6.7%	6.7%	3.7%	3.7%	3%	3%	0.89%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Bosch	15%	40.5K	0%	-0.6 points
2, held 2nd	Hotpoint	12.2%	33.1K	0%	-0.5 points
3, held 3rd	Samsung	12.2%	33.1K	0%	-0.5 points
4, held 4th	Beko	10%	27.1K	0%	-0.4 points
5, moved from 7th to 5th	Indesit	8.2%	22.2K	+22.7%	+1.2 pointsmoved from 7th to 5th
6, moved from 5th to 6th	Miele	8.2%	22.2K	0%	-0.4 pointsmoved from 5th to 6th
7, moved from 6th to 7th	Hisense	6.7%	18.1K	0%	-0.3 pointsmoved from 6th to 7th
8, moved from 9th to 8th	Hoover	6.7%	18.1K	+22.3%	+1 pointsmoved from 9th to 8th
9, moved from 8th to 9th	LG	6.7%	18.1K	0%	-0.3 pointsmoved from 8th to 9th
10, held 10th	Haier	3.7%	9.9K	0%	-0.2 points
11, moved from 12th to 11th	Zanussi	3.7%	9.9K	+22.2%	+0.5 pointsmoved from 12th to 11th
12, moved from 13th to 12th	AEG	3%	8.1K	+22.7%	+0.4 pointsmoved from 13th to 12th
13, moved from 11th to 13th	Candy	3%	8.1K	0%	-0.1 pointsmoved from 11th to 13th
14, held 14th	Whirlpool	0.89%	2.4K	+26.3%	+0.2 points

1.Bosch
15%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.Hotpoint
12.2%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.Samsung
12.2%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Beko
10%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.Indesit
8.2%
Moved from 7th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
6.Miele
8.2%
Moved from 5th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.
7.Hisense
6.7%
Moved from 6th to 7th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
8.Hoover
6.7%
Moved from 9th to 8th. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.
9.LG
6.7%
Moved from 8th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
10.Haier
3.7%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
11.Zanussi
3.7%
Moved from 12th to 11th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
12.AEG
3%
Moved from 13th to 12th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.
13.Candy
3%
Moved from 11th to 13th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
14.Whirlpool
0.89%
Held 14th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

Which brand is most popular in search among washing machine brands in the United Kingdom?

14 brands

In September 2026, Bosch was the most searched among washing machine brands in the United Kingdom, with an estimated 40.5K branded searches, 15% of all searches for the 14 we track. Hotpoint is in 2nd place, 2.7 percentage points behind at 12.2%.

United Kingdom washing machine brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Bosch	13.5% → 15%	15.6%Aug 2026	12.6%Apr 2026	1st
Hotpoint	13.5% → 12.2%	14.3%Jul 2026	12.2%Sep 2026	2nd
Samsung	13.5% → 12.2%	15.1%Dec 2025	11.7%Jul 2026	3rd
Beko	11% → 10%	11.2%Mar 2026	9.6%Jul 2026	4th
Indesit	7.4% → 8.2%	8.4%Apr 2026	6.8%Dec 2025	6th → 5th
Miele	9% → 8.2%	10.3%Apr 2026	8.2%Sep 2026	5th → 6th
Hisense	6% → 6.7%	7.4%Jun 2026	5.5%Dec 2025	7th
Hoover	6% → 6.7%	6.7%Feb 2026	5.5%Dec 2025	8th
LG	6% → 6.7%	7.3%Nov 2025	6%Oct 2025	9th
Haier	3.3% → 3.7%	3.9%May 2026	3.2%Nov 2025	12th → 10th
Zanussi	4% → 3.7%	4%Oct 2025	3.1%Aug 2026	10th → 11th
AEG	2.7% → 3%	3.2%May 2026	2.4%Feb 2026	13th → 12th
Candy	3.3% → 3%	3.3%Oct 2025	2.7%Jun 2026	11th → 13th
Whirlpool	0.96% → 0.89%	0.96%Oct 2025	0.73%Aug 2026	14th

Each finding as a sentence

Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in the United Kingdom increased from 13.5% to 15%.
Across the 12 months ending September 2026, Hotpoint’s share of searches among washing machine brands in the United Kingdom decreased from 13.5% to 12.2%.
Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United Kingdom decreased from 13.5% to 12.2%.
Across the 12 months ending September 2026, Beko’s share of searches among washing machine brands in the United Kingdom decreased from 11% to 10%.
Across the 12 months ending September 2026, Indesit’s share of searches among washing machine brands in the United Kingdom increased from 7.4% to 8.2%.
Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in the United Kingdom decreased from 9% to 8.2%.
Across the 12 months ending September 2026, Hisense’s share of searches among washing machine brands in the United Kingdom increased from 6% to 6.7%.
Across the 12 months ending September 2026, Hoover’s share of searches among washing machine brands in the United Kingdom increased from 6% to 6.7%.
Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United Kingdom increased from 6% to 6.7%.
Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in the United Kingdom peaked at 15.6% in August 2026 and was lowest at 12.6% in April 2026.
Across the 12 months ending September 2026, Hotpoint’s share of searches among washing machine brands in the United Kingdom peaked at 14.3% in July 2026 and was lowest at 12.2% in September 2026.
Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United Kingdom peaked at 15.1% in December 2025 and was lowest at 11.7% in July 2026.
Across the 12 months ending September 2026, Beko’s share of searches among washing machine brands in the United Kingdom peaked at 11.2% in March 2026 and was lowest at 9.6% in July 2026.
Across the 12 months ending September 2026, Indesit’s share of searches among washing machine brands in the United Kingdom peaked at 8.4% in April 2026 and was lowest at 6.8% in December 2025.
Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in the United Kingdom peaked at 10.3% in April 2026 and was lowest at 8.2% in September 2026.
Across the 12 months ending September 2026, Hisense’s share of searches among washing machine brands in the United Kingdom peaked at 7.4% in June 2026 and was lowest at 5.5% in December 2025.
Across the 12 months ending September 2026, Hoover’s share of searches among washing machine brands in the United Kingdom peaked at 6.7% in February 2026 and was lowest at 5.5% in December 2025.
Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in the United Kingdom peaked at 7.3% in November 2025 and was lowest at 6% in October 2025.
Across the 12 months ending September 2026, Indesit rose from 6th to 5th among washing machine brands in the United Kingdom.
Across the 12 months ending September 2026, Miele fell from 5th to 6th among washing machine brands in the United Kingdom.
Across the 12 months ending September 2026, Haier rose from 12th to 10th among washing machine brands in the United Kingdom.
Across the 12 months ending September 2026, Zanussi fell from 10th to 11th among washing machine brands in the United Kingdom.
Across the 12 months ending September 2026, AEG rose from 13th to 12th among washing machine brands in the United Kingdom.
Across the 12 months ending September 2026, Candy fell from 11th to 13th among washing machine brands in the United Kingdom.
Across the 12 months ending September 2026, Whirlpool held steady: its share of searches among washing machine brands in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom washing machine brands in September 2026?

8 changes

In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches.
In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches.
In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches.
In September 2026, Bosch lost share of searches among washing machine brands in the United Kingdom, from 15.6% to 15%.
In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.
In September 2026, Samsung lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.
In September 2026, AEG rose from 13th to 12th among washing machine brands in the United Kingdom.
Estimated monthly branded searches for Candy in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted for washing machine brands?

14 search terms

Each brand's share of searches among washing machine brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.