Brandwave

How popular isBosch?

In September 2026, people searched for Bosch by name about 74,900 times in the United Kingdom, about the same as the previous year. These searches made up 15% of all United Kingdom washing machine brand searches, placing Bosch first out of 14 brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, Bosch appeared in three of the five answers and was the third most recommended of the 14.

Search and AI answers in September 2026

Bosch is the most searched of 14 competitors and the third most recommended in AI answers.

  1. BoschShare of searches 15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HotpointShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SamsungShare of searches 12.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. BekoShare of searches 10%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. IndesitShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

Bosch website (opens in a new tab)

Follow Bosch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch is the third most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beko1st
  2. LG2nd
  3. Bosch3rd
  4. Hoover4th
  5. Miele5th
  6. Samsung6th
  7. AEG7th
  8. Hotpoint–
  9. Indesit–
  10. Hisense–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoover2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Indesit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

  • Asked ChatGPT

    “Which washing machine should I buy in the UK?”

    1. 1Bosch
    2. 2Beko
    3. 3Samsung
    4. 4LG

  • Asked ChatGPT

    “What are the most reliable washing machine brands?”

    1. 1Miele
    2. 2LG
    3. 3Bosch
    4. 4AEG
    5. 5Beko

  • Asked ChatGPT

    “What is the best washing machine for a family?”

    1. 1LG
    2. 2Bosch

  • Searched Google, AI Overview

    “washing machine”

    1. 1Beko
    2. 2Hoover

  • Searched Google, AI Overview

    “washing machines”

    1. 1Beko
    2. 2Hoover
    3. 3LG
    4. 4Samsung

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which washing machine brands compete with Bosch?

Bosch against washing machine brands in the United Kingdom, by month

Share of searches by month for Bosch, Hotpoint, Samsung, Beko, Indesit, Miele, Hisense, Hoover, LG, Haier, Zanussi, AEG, Candy. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschHotpointSamsungBekoIndesitMieleHisenseHooverLGHaierZanussiAEGCandyWhirlpool
Oct 202513.5%13.5%13.5%11%7.4%9%6%6%6%3.3%4%2.7%3.3%0.96%
Nov 202513.3%13.3%13.3%10.8%7.3%8.9%5.9%5.9%7.3%3.2%4%2.7%3.2%0.95%
Dec 202515.1%12.4%15.1%10.1%6.8%8.3%5.5%5.5%6.8%3.7%3.7%3%3%0.9%
Jan 202613.3%13.3%13.3%10.8%7.3%8.9%5.9%5.9%7.3%3.2%4%2.7%3.2%0.95%
Feb 202615%12.3%12.3%10.1%8.2%8.2%6.7%6.7%6.7%3.7%3.7%2.4%3%0.89%
Mar 202613.7%13.7%13.7%11.2%7.5%9.1%6.1%6.1%6.1%3.3%3.3%2.7%2.7%0.81%
Apr 202612.6%12.6%12.6%10.3%8.4%10.3%6.9%5.6%6.9%3.8%3.8%2.5%3.1%0.91%
May 202612.9%12.9%12.9%10.6%7.1%8.7%7.1%5.8%7.1%3.9%3.9%3.2%3.2%0.94%
Jun 202613.5%13.5%13.5%11%7.4%9%7.4%6%6%3.3%3.3%2.7%2.7%0.77%
Jul 202614.3%14.3%11.7%9.6%7.8%9.6%6.4%6.4%6.4%3.5%3.5%2.9%2.9%0.82%
Aug 202615.6%12.7%12.7%10.4%7%8.5%7%5.7%7%3.8%3.1%2.5%3.1%0.73%
Sep 202615%12.2%12.2%10%8.2%8.2%6.7%6.7%6.7%3.7%3.7%3%3%0.89%

  1. 1.Bosch

    15%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Hotpoint

    12.2%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Samsung

    12.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Beko

    10%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Indesit

    8.2%

    Moved from 7th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  6. 6.Miele

    8.2%

    Moved from 5th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Hisense

    6.7%

    Moved from 6th to 7th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Hoover

    6.7%

    Moved from 9th to 8th. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.

  9. 9.LG

    6.7%

    Moved from 8th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  10. 10.Haier

    3.7%

    Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Zanussi

    3.7%

    Moved from 12th to 11th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  12. 12.AEG

    3%

    Moved from 13th to 12th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  13. 13.Candy

    3%

    Moved from 11th to 13th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  14. 14.Whirlpool

    0.89%

    Held 14th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

Compare popularity between Bosch and its closest rivals

Every comparison with Bosch

38 comparisons

How has branded search demand for Bosch changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in the United Kingdom held steady, from 74.4K to 74.9K.
  • Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in the United Kingdom increased from 13.5% to 15%.
  • Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in the United Kingdom peaked at 15.6% in August 2026 and was lowest at 12.6% in April 2026.

How did search popularity change for United Kingdom washing machine brands in September 2026?

6 changes

  1. In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches.

  2. In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches.

  3. In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches.

  4. In September 2026, Bosch lost share of searches among washing machine brands in the United Kingdom, from 15.6% to 15%.

  5. In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.

  6. In September 2026, Samsung lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.

How are Bosch’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch dishwasher
  • bosch fridge
  • bosch lawn mower
  • bosch power tools
  • bosch washing machine

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bosch compete?

Bosch is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands12th of 120.44%Show ranking
Washing machine brands1st of 1415%Shown above
Dishwasher brands1st of 1431.2%Show ranking
Fridge brands8th of 155.2%Show ranking
Lawn mower brands11th of 134.3%Show ranking
Creator with pink hair and a pink jacket

Is Bosch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free