Brandwave

How popular isBosch?

In September 2026, people searched for Bosch by name about 74,900 times in the United Kingdom, about the same as the previous year. These searches made up 5.2% of all United Kingdom fridge brand searches, placing Bosch eighth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Bosch appeared in two of the five answers and was the joint fifth most recommended of the 15.

Search and AI answers in September 2026

Bosch is the eighth most searched of 15 competitors and the joint fifth most recommended in AI answers.

  1. SmegShare of searches 32.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SamsungShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BekoShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. FridgemasterShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. BoschShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch is the joint fifth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hisense1st
  2. LG2nd
  3. Samsung3rd
  4. Beko4th
  5. Fridgemaster5th
  6. Bosch5th
  7. Liebherr7th
  8. Haier8th
  9. Miele9th
  10. Smeg–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fridgemaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which fridge brands compete with Bosch?

Bosch against fridge brands in the United Kingdom, by month

Share of searches by month for Smeg, Samsung, Beko, Fridgemaster, Haier, Hisense, Liebherr, Bosch, Hotpoint, Miele, Fisher & Paykel, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegSamsungBekoFridgemasterHaierHisenseLiebherrBoschHotpointMieleFisher & PaykelLGIndesitZanussiAEG
Oct 202535.6%15.9%5.8%5.8%3.8%5.8%5.8%4.7%3.2%2.5%3.2%2.5%1.7%2.1%1.7%
Nov 202530.4%16.6%6%7.4%4%7.4%4.9%4.9%3.3%3.3%3.3%3.3%1.8%2.2%1.4%
Dec 202535.3%15.7%5.7%7%3.8%7%4.6%4.6%3%2.5%3%3%1.6%1.6%1.4%
Jan 202636.9%16.5%6%6%4%6%4.9%4%2.6%2.6%3.3%2.6%1.8%1.8%1.2%
Feb 202637.6%13.7%6.1%6.1%3.2%6.1%4.9%4.9%3.2%3.2%3.2%2.7%1.7%1.7%1.5%
Mar 202634.5%15.4%6.8%5.6%3.7%5.6%5.6%4.5%3.7%3%3%3%2%2%1.6%
Apr 202635.9%13.1%5.8%5.8%7.1%5.8%4.7%3.9%3.1%3.9%2.6%3.1%2.1%1.6%1.4%
May 202632.2%14.4%6.4%6.4%6.4%6.4%5.2%4.2%4.2%3.5%2.8%2.8%1.9%1.9%1.5%
Jun 202630.1%13.4%7.3%7.3%4.9%7.3%6%4.9%3.9%3.3%2.6%3.3%2.2%2.2%1.4%
Jul 202630.5%11.1%7.4%7.4%5%7.4%6.1%5%4%3.3%3.3%3.3%2.2%2.2%1.8%
Aug 202635%10.5%7%7%4.6%7%5.7%4.6%3.7%3.7%3.1%3.1%1.7%2.1%1.3%
Sep 202632.1%11.7%7.8%6.4%6.4%6.4%6.4%5.2%3.5%3.5%2.7%2.7%1.9%1.9%1.4%

  1. 1.Smeg

    32.1%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.8 points.

  2. 2.Samsung

    11.7%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Beko

    7.8%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Fridgemaster

    6.4%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  5. 5.Haier

    6.4%

    Moved from 8th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  6. 6.Hisense

    6.4%

    Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  7. 7.Liebherr

    6.4%

    Moved from 6th to 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Bosch

    5.2%

    Moved from 7th to 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Hotpoint

    3.5%

    Held 9th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  10. 10.Miele

    3.5%

    Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  11. 11.Fisher & Paykel

    2.7%

    Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.

  12. 12.LG

    2.7%

    Held 12th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.

  13. 13.Indesit

    1.9%

    Moved from 14th to 13th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Zanussi

    1.9%

    Moved from 13th to 14th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  15. 15.AEG

    1.4%

    Held 15th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Bosch and its closest rivals

Every comparison with Bosch

38 comparisons

How has branded search demand for Bosch changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in the United Kingdom held steady, from 74.4K to 74.9K.
  • Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands in the United Kingdom peaked at 5.2% in September 2026 and was lowest at 3.9% in April 2026.
  • Across the 12 months ending September 2026, Bosch fell from 7th to 8th among fridge brands in the United Kingdom.

How did search popularity change for United Kingdom fridge brands in September 2026?

6 changes

  1. In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches.

  2. In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%.

  3. In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%.

  4. In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%.

  5. In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%.

  6. In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%.

How are Bosch’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch dishwasher
  • bosch fridge
  • bosch lawn mower
  • bosch power tools
  • bosch washing machine

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bosch compete?

Bosch is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands12th of 120.44%Show ranking
Washing machine brands1st of 1415%Show ranking
Dishwasher brands1st of 1431.2%Show ranking
Fridge brands8th of 155.2%Shown above
Lawn mower brands11th of 134.3%Show ranking
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