How popular isAEG?
In September 2026, people searched for AEG by name about 13,500 times in the United Kingdom, an 8.8% decrease from the previous year. These searches made up 1.4% of all United Kingdom fridge brand searches, placing AEG 15th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, AEG did not appear in any of the answers.
AEG is the 15th most searched of 15 competitors and not listed in any AI answer.
SmegShare of searches 32.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SamsungShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BekoShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
FridgemasterShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
AEGShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AEG did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fridgemaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AEG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge freezer should I buy in the UK?”
Asked ChatGPT
“What are the best fridge freezer brands?”
Asked ChatGPT
“What is the best American fridge freezer?”
Searched Google, AI Overview
“fridge freezer”
Searched Google, AI Overview
“american fridge freezer”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which fridge brands compete with AEG?
Share of searches by month for Smeg, Samsung, Beko, Fridgemaster, Haier, Hisense, Liebherr, Bosch, Hotpoint, Miele, Fisher & Paykel, LG, AEG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Samsung | Beko | Fridgemaster | Haier | Hisense | Liebherr | Bosch | Hotpoint | Miele | Fisher & Paykel | LG | Indesit | Zanussi | AEG |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 15.9% | 5.8% | 5.8% | 3.8% | 5.8% | 5.8% | 4.7% | 3.2% | 2.5% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Nov 2025 | 30.4% | 16.6% | 6% | 7.4% | 4% | 7.4% | 4.9% | 4.9% | 3.3% | 3.3% | 3.3% | 3.3% | 1.8% | 2.2% | 1.4% |
| Dec 2025 | 35.3% | 15.7% | 5.7% | 7% | 3.8% | 7% | 4.6% | 4.6% | 3% | 2.5% | 3% | 3% | 1.6% | 1.6% | 1.4% |
| Jan 2026 | 36.9% | 16.5% | 6% | 6% | 4% | 6% | 4.9% | 4% | 2.6% | 2.6% | 3.3% | 2.6% | 1.8% | 1.8% | 1.2% |
| Feb 2026 | 37.6% | 13.7% | 6.1% | 6.1% | 3.2% | 6.1% | 4.9% | 4.9% | 3.2% | 3.2% | 3.2% | 2.7% | 1.7% | 1.7% | 1.5% |
| Mar 2026 | 34.5% | 15.4% | 6.8% | 5.6% | 3.7% | 5.6% | 5.6% | 4.5% | 3.7% | 3% | 3% | 3% | 2% | 2% | 1.6% |
| Apr 2026 | 35.9% | 13.1% | 5.8% | 5.8% | 7.1% | 5.8% | 4.7% | 3.9% | 3.1% | 3.9% | 2.6% | 3.1% | 2.1% | 1.6% | 1.4% |
| May 2026 | 32.2% | 14.4% | 6.4% | 6.4% | 6.4% | 6.4% | 5.2% | 4.2% | 4.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.9% | 1.5% |
| Jun 2026 | 30.1% | 13.4% | 7.3% | 7.3% | 4.9% | 7.3% | 6% | 4.9% | 3.9% | 3.3% | 2.6% | 3.3% | 2.2% | 2.2% | 1.4% |
| Jul 2026 | 30.5% | 11.1% | 7.4% | 7.4% | 5% | 7.4% | 6.1% | 5% | 4% | 3.3% | 3.3% | 3.3% | 2.2% | 2.2% | 1.8% |
| Aug 2026 | 35% | 10.5% | 7% | 7% | 4.6% | 7% | 5.7% | 4.6% | 3.7% | 3.7% | 3.1% | 3.1% | 1.7% | 2.1% | 1.3% |
| Sep 2026 | 32.1% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 6.4% | 5.2% | 3.5% | 3.5% | 2.7% | 2.7% | 1.9% | 1.9% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 22.2K | -18.1% | -2.8 points | |
| 2, held 2nd | 11.7% | 8.1K | 0% | +1.3 points | |
| 3, held 3rd | 7.8% | 5.4K | 0% | +0.8 points | |
| 4, held 4th | 6.4% | 4.4K | -18.5% | -0.6 points | |
| 5, moved from 8th to 5th | 6.4% | 4.4K | +22.2% | +1.7 pointsmoved from 8th to 5th | |
| 6, moved from 5th to 6th | 6.4% | 4.4K | -18.5% | -0.6 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 6.4% | 4.4K | 0% | +0.7 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 5.2% | 3.6K | 0% | +0.6 pointsmoved from 7th to 8th | |
| 9, held 9th | 3.5% | 2.4K | -17.2% | -0.3 points | |
| 10, held 10th | 3.5% | 2.4K | -17.2% | -0.3 points | |
| 11, held 11th | 2.7% | 1.9K | -20.8% | -0.3 points | |
| 12, held 12th | 2.7% | 1.9K | -20.8% | -0.3 points | |
| 13, moved from 14th to 13th | 1.9% | 1.3K | 0% | +0.2 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 1.9% | 1.3K | -18.8% | -0.2 pointsmoved from 13th to 14th | |
| 15, held 15th | 1.4% | 1K | 0% | +0.2 points |
1.
Smeg32.1%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.8 points.
2.
Samsung11.7%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Beko7.8%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.
6.4%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
5.
Haier6.4%
Moved from 8th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.7 points.
6.
Hisense6.4%
Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
7.
Liebherr6.4%
Moved from 6th to 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
8.
Bosch5.2%
Moved from 7th to 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
9.
Hotpoint3.5%
Held 9th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
10.
Miele3.5%
Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
2.7%
Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
12.
LG2.7%
Held 12th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
13.
Indesit1.9%
Moved from 14th to 13th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.
Zanussi1.9%
Moved from 13th to 14th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.
15.
AEG1.4%
Held 15th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between AEG and its closest rivals
Every comparison with AEG
19 comparisons
How has branded search demand for AEG changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for AEG in the United Kingdom fell from 14.8K to 13.5K.
- Across the 12 months ending September 2026, AEG fell from 14th to 15th among fridge brands in the United Kingdom.
How did search popularity change for United Kingdom fridge brands in September 2026?
6 changes
In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches.
In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%.
In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%.
In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%.
In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%.
In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%.
How are AEG’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AEG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aeg dishwasher
- aeg fridge
- aeg washing machine
Who owns AEG?
AEG is owned by Electrolux. Brandwave does not track any other brands owned by Electrolux.
Do you work for AEG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does AEG compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Washing machine brands | 12th of 14 | 3% | Show ranking |
| Dishwasher brands | 7th of 14 | 5.1% | Show ranking |
| Fridge brands | 15th of 15 | 1.4% | Shown above |
Is AEG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.