Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 1,900 times in the United Kingdom, a 20.8% decrease from the previous year. These searches made up 2.7% of all United Kingdom fridge brand searches, placing Fisher & Paykel 11th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Fisher & Paykel did not appear in any of the answers.

Search and AI answers in September 2026

Fisher & Paykel is the 11th most searched of 15 competitors and not listed in any AI answer.

  1. SmegShare of searches 32.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SamsungShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BekoShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. FridgemasterShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Fisher & PaykelShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hisense1st
  2. LG2nd
  3. Samsung3rd
  4. Beko4th
  5. Fridgemaster5th
  6. Bosch5th
  7. Liebherr7th
  8. +3 more
  9. Hotpoint–
  10. Fisher & Paykel–
  11. Indesit–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fridgemaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which fridge brands compete with Fisher & Paykel?

Fisher & Paykel against fridge brands in the United Kingdom, by month

Share of searches by month for Smeg, Samsung, Beko, Fridgemaster, Haier, Hisense, Liebherr, Bosch, Hotpoint, Miele, Fisher & Paykel, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegSamsungBekoFridgemasterHaierHisenseLiebherrBoschHotpointMieleFisher & PaykelLGIndesitZanussiAEG
Oct 202535.6%15.9%5.8%5.8%3.8%5.8%5.8%4.7%3.2%2.5%3.2%2.5%1.7%2.1%1.7%
Nov 202530.4%16.6%6%7.4%4%7.4%4.9%4.9%3.3%3.3%3.3%3.3%1.8%2.2%1.4%
Dec 202535.3%15.7%5.7%7%3.8%7%4.6%4.6%3%2.5%3%3%1.6%1.6%1.4%
Jan 202636.9%16.5%6%6%4%6%4.9%4%2.6%2.6%3.3%2.6%1.8%1.8%1.2%
Feb 202637.6%13.7%6.1%6.1%3.2%6.1%4.9%4.9%3.2%3.2%3.2%2.7%1.7%1.7%1.5%
Mar 202634.5%15.4%6.8%5.6%3.7%5.6%5.6%4.5%3.7%3%3%3%2%2%1.6%
Apr 202635.9%13.1%5.8%5.8%7.1%5.8%4.7%3.9%3.1%3.9%2.6%3.1%2.1%1.6%1.4%
May 202632.2%14.4%6.4%6.4%6.4%6.4%5.2%4.2%4.2%3.5%2.8%2.8%1.9%1.9%1.5%
Jun 202630.1%13.4%7.3%7.3%4.9%7.3%6%4.9%3.9%3.3%2.6%3.3%2.2%2.2%1.4%
Jul 202630.5%11.1%7.4%7.4%5%7.4%6.1%5%4%3.3%3.3%3.3%2.2%2.2%1.8%
Aug 202635%10.5%7%7%4.6%7%5.7%4.6%3.7%3.7%3.1%3.1%1.7%2.1%1.3%
Sep 202632.1%11.7%7.8%6.4%6.4%6.4%6.4%5.2%3.5%3.5%2.7%2.7%1.9%1.9%1.4%

  1. 1.Smeg

    32.1%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.8 points.

  2. 2.Samsung

    11.7%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Beko

    7.8%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Fridgemaster

    6.4%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  5. 5.Haier

    6.4%

    Moved from 8th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  6. 6.Hisense

    6.4%

    Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  7. 7.Liebherr

    6.4%

    Moved from 6th to 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Bosch

    5.2%

    Moved from 7th to 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Hotpoint

    3.5%

    Held 9th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  10. 10.Miele

    3.5%

    Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  11. 11.Fisher & Paykel

    2.7%

    Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.

  12. 12.LG

    2.7%

    Held 12th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.

  13. 13.Indesit

    1.9%

    Moved from 14th to 13th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Zanussi

    1.9%

    Moved from 13th to 14th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  15. 15.AEG

    1.4%

    Held 15th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

14 comparisons

How has branded search demand for Fisher & Paykel changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in the United Kingdom fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Fisher & Paykel fell from 9th to 11th among fridge brands in the United Kingdom.

How did search popularity change for United Kingdom fridge brands in September 2026?

6 changes

  1. In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches.

  2. In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%.

  3. In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%.

  4. In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%.

  5. In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%.

  6. In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%.

How are Fisher & Paykel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher and paykel fridge

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How the Brand Demand Index is measured

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