How popular isHaier?
In September 2026, people searched for Haier by name about 15,600 times in the United Kingdom, a 10.6% increase from the previous year. These searches made up 6.4% of all United Kingdom fridge brand searches, placing Haier fifth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Haier appeared in one of the five answers and was the eighth most recommended of the 15.
Haier is the fifth most searched of 15 competitors and the eighth most recommended in AI answers.
SmegShare of searches 32.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SamsungShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BekoShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
FridgemasterShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
HaierShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
Follow Haier and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haier is the eighth most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fridgemaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge freezer should I buy in the UK?”
Asked ChatGPT
“What are the best fridge freezer brands?”
Asked ChatGPT
“What is the best American fridge freezer?”
Searched Google, AI Overview
“fridge freezer”
Searched Google, AI Overview
“american fridge freezer”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which fridge brands compete with Haier?
Share of searches by month for Smeg, Samsung, Beko, Fridgemaster, Haier, Hisense, Liebherr, Bosch, Hotpoint, Miele, Fisher & Paykel, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Samsung | Beko | Fridgemaster | Haier | Hisense | Liebherr | Bosch | Hotpoint | Miele | Fisher & Paykel | LG | Indesit | Zanussi | AEG |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 15.9% | 5.8% | 5.8% | 3.8% | 5.8% | 5.8% | 4.7% | 3.2% | 2.5% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Nov 2025 | 30.4% | 16.6% | 6% | 7.4% | 4% | 7.4% | 4.9% | 4.9% | 3.3% | 3.3% | 3.3% | 3.3% | 1.8% | 2.2% | 1.4% |
| Dec 2025 | 35.3% | 15.7% | 5.7% | 7% | 3.8% | 7% | 4.6% | 4.6% | 3% | 2.5% | 3% | 3% | 1.6% | 1.6% | 1.4% |
| Jan 2026 | 36.9% | 16.5% | 6% | 6% | 4% | 6% | 4.9% | 4% | 2.6% | 2.6% | 3.3% | 2.6% | 1.8% | 1.8% | 1.2% |
| Feb 2026 | 37.6% | 13.7% | 6.1% | 6.1% | 3.2% | 6.1% | 4.9% | 4.9% | 3.2% | 3.2% | 3.2% | 2.7% | 1.7% | 1.7% | 1.5% |
| Mar 2026 | 34.5% | 15.4% | 6.8% | 5.6% | 3.7% | 5.6% | 5.6% | 4.5% | 3.7% | 3% | 3% | 3% | 2% | 2% | 1.6% |
| Apr 2026 | 35.9% | 13.1% | 5.8% | 5.8% | 7.1% | 5.8% | 4.7% | 3.9% | 3.1% | 3.9% | 2.6% | 3.1% | 2.1% | 1.6% | 1.4% |
| May 2026 | 32.2% | 14.4% | 6.4% | 6.4% | 6.4% | 6.4% | 5.2% | 4.2% | 4.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.9% | 1.5% |
| Jun 2026 | 30.1% | 13.4% | 7.3% | 7.3% | 4.9% | 7.3% | 6% | 4.9% | 3.9% | 3.3% | 2.6% | 3.3% | 2.2% | 2.2% | 1.4% |
| Jul 2026 | 30.5% | 11.1% | 7.4% | 7.4% | 5% | 7.4% | 6.1% | 5% | 4% | 3.3% | 3.3% | 3.3% | 2.2% | 2.2% | 1.8% |
| Aug 2026 | 35% | 10.5% | 7% | 7% | 4.6% | 7% | 5.7% | 4.6% | 3.7% | 3.7% | 3.1% | 3.1% | 1.7% | 2.1% | 1.3% |
| Sep 2026 | 32.1% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 6.4% | 5.2% | 3.5% | 3.5% | 2.7% | 2.7% | 1.9% | 1.9% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 22.2K | -18.1% | -2.8 points | |
| 2, held 2nd | 11.7% | 8.1K | 0% | +1.3 points | |
| 3, held 3rd | 7.8% | 5.4K | 0% | +0.8 points | |
| 4, held 4th | 6.4% | 4.4K | -18.5% | -0.6 points | |
| 5, moved from 8th to 5th | 6.4% | 4.4K | +22.2% | +1.7 pointsmoved from 8th to 5th | |
| 6, moved from 5th to 6th | 6.4% | 4.4K | -18.5% | -0.6 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 6.4% | 4.4K | 0% | +0.7 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 5.2% | 3.6K | 0% | +0.6 pointsmoved from 7th to 8th | |
| 9, held 9th | 3.5% | 2.4K | -17.2% | -0.3 points | |
| 10, held 10th | 3.5% | 2.4K | -17.2% | -0.3 points | |
| 11, held 11th | 2.7% | 1.9K | -20.8% | -0.3 points | |
| 12, held 12th | 2.7% | 1.9K | -20.8% | -0.3 points | |
| 13, moved from 14th to 13th | 1.9% | 1.3K | 0% | +0.2 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 1.9% | 1.3K | -18.8% | -0.2 pointsmoved from 13th to 14th | |
| 15, held 15th | 1.4% | 1K | 0% | +0.2 points |
1.
Smeg32.1%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.8 points.
2.
Samsung11.7%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Beko7.8%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.
6.4%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
5.
Haier6.4%
Moved from 8th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.7 points.
6.
Hisense6.4%
Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
7.
Liebherr6.4%
Moved from 6th to 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
8.
Bosch5.2%
Moved from 7th to 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
9.
Hotpoint3.5%
Held 9th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
10.
Miele3.5%
Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
2.7%
Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
12.
LG2.7%
Held 12th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
13.
Indesit1.9%
Moved from 14th to 13th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.
Zanussi1.9%
Moved from 13th to 14th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.
15.
AEG1.4%
Held 15th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Haier and its closest rivals
Every comparison with Haier
19 comparisons
How has branded search demand for Haier changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Haier in the United Kingdom rose from 14.1K to 15.6K.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in the United Kingdom increased from 3.8% to 6.4%.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in the United Kingdom peaked at 7.1% in April 2026 and was lowest at 3.2% in February 2026.
- Across the 12 months ending September 2026, Haier rose from 8th to 5th among fridge brands in the United Kingdom.
How did search popularity change for United Kingdom fridge brands in September 2026?
6 changes
In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches.
In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%.
In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%.
In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%.
In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%.
In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%.
How are Haier’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- haier dishwasher
- haier fridge
- haier washing machine
Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Haier compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Washing machine brands | 10th of 14 | 3.7% | Show ranking |
| Dishwasher brands | 13th of 14 | 1.5% | Show ranking |
| Fridge brands | 5th of 15 | 6.4% | Shown above |
Is Haier your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.