Dishwasher brands in the United Kingdom:Which are most popular?
In September 2026, Bosch was the most searched dishwasher brand in the United Kingdom, accounting for 31.2% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, Beko showed up in every answer. Bosch was recommended most often, coming first in three out of five responses.
BoschShare of searches 31.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BekoShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MieleShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HotpointShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HisenseShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top dishwasher brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Beko appeared every time. Bosch was recommended most often, coming first in three out of five answers. Beko was second, and Miele was third. Hotpoint, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Indesit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zanussi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher should I buy in the UK?”
Asked ChatGPT
“What are the best dishwasher brands?”
Asked ChatGPT
“What is the best integrated dishwasher?”
Searched Google, AI Overview
“dishwasher”
Searched Google, AI Overview
“integrated dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which dishwasher brands do people search for most?
This chart shows how often people search Google for each dishwasher brand by name. Each line represents a brand's share of searches for all 14 dishwasher brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Bosch, Beko, Miele, Hotpoint, Hisense, Neff, AEG, Indesit, Samsung, Zanussi, Smeg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Beko | Miele | Hotpoint | Hisense | Neff | AEG | Indesit | Samsung | Zanussi | Smeg | Electrolux | Haier | LG |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.7% | 9.8% | 8% | 5.4% | 6.5% | 5.4% | 5.4% | 5.4% | 4.4% | 3.6% | 1.9% | 1.3% | 1.6% |
| Nov 2025 | 29.5% | 13.2% | 10.8% | 8.8% | 5.9% | 5.9% | 4.8% | 3.9% | 5.9% | 3.2% | 3.2% | 1.7% | 1.4% | 1.7% |
| Dec 2025 | 27.8% | 15.2% | 10.2% | 8.3% | 5.5% | 6.8% | 4.5% | 4.5% | 5.5% | 3.7% | 3% | 2% | 1.3% | 1.6% |
| Jan 2026 | 31.3% | 11.4% | 9.3% | 7.6% | 6.2% | 6.2% | 6.2% | 4.2% | 5.1% | 4.2% | 3.4% | 1.8% | 1.2% | 1.8% |
| Feb 2026 | 30.6% | 11.2% | 9.1% | 7.4% | 6.1% | 7.4% | 6.1% | 5% | 5% | 4.1% | 3.3% | 1.8% | 1.1% | 1.8% |
| Mar 2026 | 29.8% | 10.9% | 10.9% | 8.9% | 4.8% | 7.3% | 5.9% | 4.8% | 4.8% | 4% | 3.2% | 1.8% | 1.1% | 1.8% |
| Apr 2026 | 31.5% | 11.5% | 11.5% | 7.7% | 5.1% | 6.3% | 5.1% | 5.1% | 4.2% | 4.2% | 2.8% | 1.9% | 1.5% | 1.5% |
| May 2026 | 28.2% | 12.6% | 12.6% | 8.4% | 5.6% | 6.9% | 5.6% | 4.6% | 4.6% | 3.7% | 2.4% | 2% | 1.3% | 1.7% |
| Jun 2026 | 30% | 11% | 11% | 8.9% | 6% | 7.3% | 4.9% | 4.9% | 4.9% | 3.9% | 2.6% | 2.2% | 1.2% | 1.4% |
| Jul 2026 | 30% | 11% | 11% | 8.9% | 6% | 7.3% | 4.9% | 4.9% | 4.9% | 3.9% | 2.6% | 2.2% | 1.2% | 1.4% |
| Aug 2026 | 31.1% | 11.4% | 11.4% | 7.6% | 6.2% | 6.2% | 5% | 5% | 4.1% | 4.1% | 2.8% | 2.2% | 1.5% | 1.5% |
| Sep 2026 | 31.2% | 11.4% | 11.4% | 7.6% | 6.2% | 6.2% | 5.1% | 5.1% | 4.1% | 4.1% | 2.8% | 1.8% | 1.5% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 27.1K | 0% | +0.1 points | |
| 2, held 2nd | 11.4% | 9.9K | 0% | 0 points | |
| 3, held 3rd | 11.4% | 9.9K | 0% | 0 points | |
| 4, held 4th | 7.6% | 6.6K | 0% | 0 points | |
| 5, held 5th | 6.2% | 5.4K | 0% | 0 points | |
| 6, held 6th | 6.2% | 5.4K | 0% | 0 points | |
| 7, held 7th | 5.1% | 4.4K | 0% | 0 points | |
| 8, held 8th | 5.1% | 4.4K | 0% | 0 points | |
| 9, held 9th | 4.1% | 3.6K | 0% | 0 points | |
| 10, held 10th | 4.1% | 3.6K | 0% | 0 points | |
| 11, held 11th | 2.8% | 2.4K | 0% | 0 points | |
| 12, held 12th | 1.8% | 1.6K | -15.8% | -0.3 points | |
| 13, held 13th | 1.5% | 1.3K | 0% | 0 points | |
| 14, held 14th | 1.5% | 1.3K | 0% | 0 points |
1.
Bosch31.2%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Beko11.4%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Miele11.4%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Hotpoint7.6%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Hisense6.2%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Neff6.2%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
AEG5.1%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Indesit5.1%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Samsung4.1%
Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Zanussi4.1%
Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Smeg2.8%
Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Electrolux1.8%
Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
13.
Haier1.5%
Held 13th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
14.
LG1.5%
Held 14th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among dishwasher brands in the United Kingdom?
14 brands
In September 2026, Bosch was the most searched among dishwasher brands in the United Kingdom, with an estimated 27.1K branded searches, 31.2% of all searches for the 14 we track. Beko is in 2nd place, 19.8 percentage points behind at 11.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bosch | 26.9% → 31.2% | 31.5%Apr 2026 | 26.9%Oct 2025 | 1st |
| Beko | 14.7% → 11.4% | 15.2%Dec 2025 | 10.9%Mar 2026 | 2nd |
| Miele | 9.8% → 11.4% | 12.6%May 2026 | 9.1%Feb 2026 | 3rd |
| Hotpoint | 8% → 7.6% | 8.9%Jun 2026 | 7.4%Feb 2026 | 4th |
| Hisense | 5.4% → 6.2% | 6.2%Jan 2026 | 4.8%Mar 2026 | 7th → 5th |
| Neff | 6.5% → 6.2% | 7.4%Feb 2026 | 5.9%Nov 2025 | 5th → 6th |
| AEG | 5.4% → 5.1% | 6.2%Jan 2026 | 4.5%Dec 2025 | 6th → 7th |
| Indesit | 5.4% → 5.1% | 5.4%Oct 2025 | 3.9%Nov 2025 | 8th |
| Samsung | 5.4% → 4.1% | 5.9%Nov 2025 | 4.1%Aug 2026 | 9th |
| Zanussi | 4.4% → 4.1% | 4.4%Oct 2025 | 3.2%Nov 2025 | 10th |
| Smeg | 3.6% → 2.8% | 3.6%Oct 2025 | 2.4%May 2026 | 11th |
| Electrolux | 1.9% → 1.8% | 2.2%Aug 2026 | 1.7%Nov 2025 | 12th |
| Haier | 1.3% → 1.5% | 1.5%Apr 2026 | 1.1%Mar 2026 | 14th → 13th |
| LG | 1.6% → 1.5% | 1.8%Feb 2026 | 1.4%Jun 2026 | 13th → 14th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in the United Kingdom increased from 26.9% to 31.2%.
- Across the 12 months ending September 2026, Beko’s share of searches among dishwasher brands in the United Kingdom decreased from 14.7% to 11.4%.
- Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United Kingdom increased from 9.8% to 11.4%.
- Across the 12 months ending September 2026, Hisense’s share of searches among dishwasher brands in the United Kingdom increased from 5.4% to 6.2%.
- Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in the United Kingdom decreased from 5.4% to 4.1%.
- Across the 12 months ending September 2026, Smeg’s share of searches among dishwasher brands in the United Kingdom decreased from 3.6% to 2.8%.
- Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in the United Kingdom peaked at 31.5% in April 2026 and was lowest at 26.9% in October 2025.
- Across the 12 months ending September 2026, Beko’s share of searches among dishwasher brands in the United Kingdom peaked at 15.2% in December 2025 and was lowest at 10.9% in March 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United Kingdom peaked at 12.6% in May 2026 and was lowest at 9.1% in February 2026.
- Across the 12 months ending September 2026, Hotpoint’s share of searches among dishwasher brands in the United Kingdom peaked at 8.9% in June 2026 and was lowest at 7.4% in February 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among dishwasher brands in the United Kingdom peaked at 6.2% in January 2026 and was lowest at 4.8% in March 2026.
- Across the 12 months ending September 2026, Neff’s share of searches among dishwasher brands in the United Kingdom peaked at 7.4% in February 2026 and was lowest at 5.9% in November 2025.
- Across the 12 months ending September 2026, AEG’s share of searches among dishwasher brands in the United Kingdom peaked at 6.2% in January 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Indesit’s share of searches among dishwasher brands in the United Kingdom peaked at 5.4% in October 2025 and was lowest at 3.9% in November 2025.
- Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in the United Kingdom peaked at 5.9% in November 2025 and was lowest at 4.1% in August 2026.
- Across the 12 months ending September 2026, Zanussi’s share of searches among dishwasher brands in the United Kingdom peaked at 4.4% in October 2025 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Smeg’s share of searches among dishwasher brands in the United Kingdom peaked at 3.6% in October 2025 and was lowest at 2.4% in May 2026.
- Across the 12 months ending September 2026, Hisense rose from 7th to 5th among dishwasher brands in the United Kingdom.
- Across the 12 months ending September 2026, Neff fell from 5th to 6th among dishwasher brands in the United Kingdom.
- Across the 12 months ending September 2026, AEG fell from 6th to 7th among dishwasher brands in the United Kingdom.
- Across the 12 months ending September 2026, Haier rose from 14th to 13th among dishwasher brands in the United Kingdom.
- Across the 12 months ending September 2026, LG fell from 13th to 14th among dishwasher brands in the United Kingdom.
- Across the 12 months ending September 2026, Hotpoint, Indesit, Zanussi and Electrolux held steady: their share of searches among dishwasher brands in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom dishwasher brands in September 2026?
8 changes
Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for Indesit in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Neff in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted for dishwasher brands?
14 search terms
Each brand's share of searches among dishwasher brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Bosch
1 branded search term
- bosch dishwasher
Beko
1 branded search term
- beko dishwasher
Miele
1 branded search term
- miele dishwasher
Hotpoint
1 branded search term
- hotpoint dishwasher
Hisense
1 branded search term
- hisense dishwasher
Neff
1 branded search term
- neff dishwasher
AEG
1 branded search term
- aeg dishwasher
Indesit
1 branded search term
- indesit dishwasher
Samsung
1 branded search term
- samsung dishwasher
Zanussi
1 branded search term
- zanussi dishwasher
Smeg
1 branded search term
- smeg dishwasher
Electrolux
1 branded search term
- electrolux dishwasher
Haier
1 branded search term
- haier dishwasher
LG
1 branded search term
- lg dishwasher
Compare popularity between leading brands
- Bosch vs Beko: compare popularity
- Bosch vs Miele: compare popularity
- Bosch vs Hotpoint: compare popularity
- Bosch vs Hisense: compare popularity
- Beko vs Miele: compare popularity
- Beko vs Hotpoint: compare popularity
- Beko vs Hisense: compare popularity
- Miele vs Hotpoint: compare popularity
- Miele vs Hisense: compare popularity
- Hotpoint vs Hisense: compare popularity
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