How popular isMiele?
In September 2026, people searched for Miele by name about 56,700 times in the United Kingdom, a 7.2% decrease from the previous year. These searches made up 11.4% of all United Kingdom dishwasher brand searches, placing Miele third out of 14 brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, Miele appeared in four of the five answers and was the third most recommended of the 14.
Miele is the third most searched of 14 competitors and the third most recommended in AI answers.
BoschShare of searches 31.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BekoShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MieleShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HotpointShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HisenseShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele is the third most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Indesit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher should I buy in the UK?”
Asked ChatGPT
“What are the best dishwasher brands?”
Asked ChatGPT
“What is the best integrated dishwasher?”
Searched Google, AI Overview
“dishwasher”
Searched Google, AI Overview
“integrated dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which dishwasher brands compete with Miele?
Share of searches by month for Bosch, Beko, Miele, Hotpoint, Hisense, Neff, AEG, Indesit, Samsung, Zanussi, Smeg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Beko | Miele | Hotpoint | Hisense | Neff | AEG | Indesit | Samsung | Zanussi | Smeg | Electrolux | Haier | LG |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 14.7% | 9.8% | 8% | 5.4% | 6.5% | 5.4% | 5.4% | 5.4% | 4.4% | 3.6% | 1.9% | 1.3% | 1.6% |
| Nov 2025 | 29.5% | 13.2% | 10.8% | 8.8% | 5.9% | 5.9% | 4.8% | 3.9% | 5.9% | 3.2% | 3.2% | 1.7% | 1.4% | 1.7% |
| Dec 2025 | 27.8% | 15.2% | 10.2% | 8.3% | 5.5% | 6.8% | 4.5% | 4.5% | 5.5% | 3.7% | 3% | 2% | 1.3% | 1.6% |
| Jan 2026 | 31.3% | 11.4% | 9.3% | 7.6% | 6.2% | 6.2% | 6.2% | 4.2% | 5.1% | 4.2% | 3.4% | 1.8% | 1.2% | 1.8% |
| Feb 2026 | 30.6% | 11.2% | 9.1% | 7.4% | 6.1% | 7.4% | 6.1% | 5% | 5% | 4.1% | 3.3% | 1.8% | 1.1% | 1.8% |
| Mar 2026 | 29.8% | 10.9% | 10.9% | 8.9% | 4.8% | 7.3% | 5.9% | 4.8% | 4.8% | 4% | 3.2% | 1.8% | 1.1% | 1.8% |
| Apr 2026 | 31.5% | 11.5% | 11.5% | 7.7% | 5.1% | 6.3% | 5.1% | 5.1% | 4.2% | 4.2% | 2.8% | 1.9% | 1.5% | 1.5% |
| May 2026 | 28.2% | 12.6% | 12.6% | 8.4% | 5.6% | 6.9% | 5.6% | 4.6% | 4.6% | 3.7% | 2.4% | 2% | 1.3% | 1.7% |
| Jun 2026 | 30% | 11% | 11% | 8.9% | 6% | 7.3% | 4.9% | 4.9% | 4.9% | 3.9% | 2.6% | 2.2% | 1.2% | 1.4% |
| Jul 2026 | 30% | 11% | 11% | 8.9% | 6% | 7.3% | 4.9% | 4.9% | 4.9% | 3.9% | 2.6% | 2.2% | 1.2% | 1.4% |
| Aug 2026 | 31.1% | 11.4% | 11.4% | 7.6% | 6.2% | 6.2% | 5% | 5% | 4.1% | 4.1% | 2.8% | 2.2% | 1.5% | 1.5% |
| Sep 2026 | 31.2% | 11.4% | 11.4% | 7.6% | 6.2% | 6.2% | 5.1% | 5.1% | 4.1% | 4.1% | 2.8% | 1.8% | 1.5% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 27.1K | 0% | +0.1 points | |
| 2, held 2nd | 11.4% | 9.9K | 0% | 0 points | |
| 3, held 3rd | 11.4% | 9.9K | 0% | 0 points | |
| 4, held 4th | 7.6% | 6.6K | 0% | 0 points | |
| 5, held 5th | 6.2% | 5.4K | 0% | 0 points | |
| 6, held 6th | 6.2% | 5.4K | 0% | 0 points | |
| 7, held 7th | 5.1% | 4.4K | 0% | 0 points | |
| 8, held 8th | 5.1% | 4.4K | 0% | 0 points | |
| 9, held 9th | 4.1% | 3.6K | 0% | 0 points | |
| 10, held 10th | 4.1% | 3.6K | 0% | 0 points | |
| 11, held 11th | 2.8% | 2.4K | 0% | 0 points | |
| 12, held 12th | 1.8% | 1.6K | -15.8% | -0.3 points | |
| 13, held 13th | 1.5% | 1.3K | 0% | 0 points | |
| 14, held 14th | 1.5% | 1.3K | 0% | 0 points |
1.
Bosch31.2%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Beko11.4%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Miele11.4%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Hotpoint7.6%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Hisense6.2%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Neff6.2%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
AEG5.1%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Indesit5.1%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Samsung4.1%
Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Zanussi4.1%
Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Smeg2.8%
Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Electrolux1.8%
Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
13.
Haier1.5%
Held 13th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
14.
LG1.5%
Held 14th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Miele and its closest rivals
Every comparison with Miele
29 comparisons
- Beko vs Miele
- Bosch vs Miele
- Dyson vs Miele
- Henry vs Miele
- Hotpoint vs Miele
- Indesit vs Miele
- iRobot vs Miele
- Miele vs Roborock
- Miele vs Shark
- Hisense vs Miele
- LG vs Miele
- Hoover vs Miele
- Eufy vs Miele
- Gtech vs Miele
- Haier vs Miele
- Miele vs Zanussi
- AEG vs Miele
- Candy vs Miele
- BISSELL vs Miele
- Miele vs Neff
- Ecovacs vs Miele
- Fridgemaster vs Miele
- Liebherr vs Miele
- Miele vs Smeg
- Miele vs Whirlpool
- Fisher & Paykel vs Miele
- Electrolux vs Miele
- Miele vs Vax
- Miele vs Samsung
How has branded search demand for Miele changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Miele in the United Kingdom fell from 61.1K to 56.7K.
- Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United Kingdom increased from 9.8% to 11.4%.
- Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United Kingdom peaked at 12.6% in May 2026 and was lowest at 9.1% in February 2026.
How did search popularity change for United Kingdom dishwasher brands in September 2026?
6 changes
Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are Miele’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- miele dishwasher
- miele fridge
- miele vacuum
- miele washing machine
Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Miele compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 5th of 13 | 6.8% | Show ranking |
| Washing machine brands | 6th of 14 | 8.2% | Show ranking |
| Dishwasher brands | 3rd of 14 | 11.4% | Shown above |
| Fridge brands | 10th of 15 | 3.5% | Show ranking |
Is Miele your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.