Vacuum cleaner brands in the United Kingdom:Which are most popular?
In September 2026, Henry was the most searched vacuum cleaner brand in the United Kingdom, accounting for 41.2% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, Henry, Shark, Dyson and Hoover were mentioned most often, in three of the five answers. Dyson was recommended most often, coming first in two out of four responses that gave a list.
HenryShare of searches 41.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SharkShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DysonShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
iRobotShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MieleShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top vacuum cleaner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Henry, Shark, Dyson and Hoover were mentioned most often, in three of the five answers. Dyson was recommended most often, coming first in two out of four answers that gave a list. Shark was second, and Henry was third. iRobot, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Henry3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- iRobot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gtech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecovacs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum cleaner brands
5 answers
Asked ChatGPT
“Which vacuum cleaner should I buy in the UK?”
Asked ChatGPT
“What are the best vacuum cleaner brands?”
Asked ChatGPT
“What is the best cordless vacuum cleaner?”
Searched Google, AI Overview
“vacuum cleaner”
Searched Google, AI Overview
“cordless vacuum cleaner”
- 1Vax
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which vacuum cleaner brands do people search for most?
This chart shows how often people search Google for each vacuum cleaner brand by name. Each line represents a brand's share of searches for all 13 vacuum cleaner brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Henry, Shark, Dyson, iRobot, Miele, Roborock, Hoover, Eufy, Gtech. The figures are in the table below the chart.
View monthly share of searches table
| Month | Henry | Shark | Dyson | iRobot | Miele | Roborock | Hoover | Eufy | Gtech | BISSELL | Ecovacs | Vax | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 14.8% | 14.8% | 8% | 6.6% | 4.4% | 3.6% | 2% | 2% | 1.6% | 1.1% | 0.3% | 0.3% |
| Nov 2025 | 37.8% | 16.9% | 13.9% | 6.9% | 6.2% | 6.2% | 3.4% | 2.8% | 2.3% | 1.9% | 1.2% | 0.3% | 0.3% |
| Dec 2025 | 42.4% | 12.7% | 12.7% | 9.5% | 5.7% | 5.7% | 3.1% | 3.1% | 2.1% | 1.4% | 0.93% | 0.26% | 0.26% |
| Jan 2026 | 44.2% | 13.3% | 13.3% | 5.9% | 5.9% | 4.8% | 4% | 3.2% | 2.7% | 1.4% | 0.78% | 0.35% | 0.24% |
| Feb 2026 | 45.8% | 13.7% | 11.2% | 6.1% | 6.1% | 4.1% | 4.1% | 2.7% | 2.7% | 1.8% | 0.81% | 0.44% | 0.3% |
| Mar 2026 | 42.3% | 12.7% | 12.7% | 6.9% | 7% | 4.6% | 4.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.41% | 0.28% |
| Apr 2026 | 43% | 15.8% | 12.9% | 5.7% | 5.8% | 3.9% | 3.9% | 3.2% | 2.6% | 1.4% | 1.4% | 0.32% | 0.28% |
| May 2026 | 42.6% | 15.6% | 12.8% | 6.9% | 5.7% | 3.8% | 3.8% | 2.6% | 3.1% | 1.4% | 1.1% | 0.32% | 0.28% |
| Jun 2026 | 44.2% | 13.3% | 13.3% | 5.9% | 4.8% | 4.8% | 4% | 4% | 2.7% | 1.2% | 1.4% | 0.29% | 0.19% |
| Jul 2026 | 40.4% | 14.9% | 12.2% | 6.6% | 5.4% | 5.4% | 4.4% | 4.4% | 3% | 1.6% | 1.1% | 0.32% | 0.22% |
| Aug 2026 | 42.3% | 12.7% | 12.7% | 5.6% | 5.7% | 5.7% | 4.6% | 3.8% | 3.8% | 1.4% | 1.1% | 0.31% | 0.23% |
| Sep 2026 | 41.2% | 12.4% | 10.1% | 7.5% | 6.8% | 6.8% | 4.5% | 3.7% | 3.7% | 1.6% | 1.1% | 0.31% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.2% | 135K | 0% | -1.1 points | |
| 2, moved from 3rd to 2nd | 12.4% | 40.5K | 0% | -0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.1% | 33.1K | -18.3% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 6th to 4th | 7.5% | 24.7K | +37.2% | +1.9 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 6.8% | 22.2K | +22.7% | +1.1 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 6.8% | 22.2K | +22.7% | +1.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.5% | 14.8K | 0% | -0.1 points | |
| 8, held 8th | 3.7% | 12.1K | 0% | -0.1 points | |
| 9, held 9th | 3.7% | 12.1K | 0% | -0.1 points | |
| 10, held 10th | 1.6% | 5.4K | +22.7% | +0.3 points | |
| 11, held 11th | 1.1% | 3.6K | 0% | 0 points | |
| 12, held 12th | 0.31% | 1K | 0% | 0 points | |
| 13, held 13th | 0.22% | 720 | 0% | 0 points |
1.
Henry41.2%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Shark12.4%
Moved from 3rd to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Dyson10.1%
Moved from 2nd to 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.6 points.
4.
iRobot7.5%
Moved from 6th to 4th. 24.7K estimated branded searches, +37.2% vs prior month. Share +1.9 points.
5.
Miele6.8%
Moved from 4th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
6.
Roborock6.8%
Moved from 5th to 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
7.
Hoover4.5%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Eufy3.7%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Gtech3.7%
Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
BISSELL1.6%
Held 10th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
11.
Ecovacs1.1%
Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Vax0.31%
Held 12th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
13.
Samsung0.22%
Held 13th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among vacuum cleaner brands in the United Kingdom?
13 brands
In September 2026, Henry was the most searched among vacuum cleaner brands in the United Kingdom, with an estimated 135K branded searches, 41.2% of all searches for the 13 we track. Shark is in 2nd place, 28.9 percentage points behind at 12.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Henry | 40.4% → 41.2% | 45.8%Feb 2026 | 37.8%Nov 2025 | 1st |
| Shark | 14.8% → 12.4% | 16.9%Nov 2025 | 12.4%Sep 2026 | 3rd → 2nd |
| Dyson | 14.8% → 10.1% | 14.8%Oct 2025 | 10.1%Sep 2026 | 2nd → 3rd |
| iRobot | 8% → 7.5% | 9.5%Dec 2025 | 5.6%Aug 2026 | 4th |
| Miele | 6.6% → 6.8% | 7%Mar 2026 | 4.8%Jun 2026 | 5th |
| Roborock | 4.4% → 6.8% | 6.8%Sep 2026 | 3.8%May 2026 | 6th |
| Hoover | 3.6% → 4.5% | 4.6%Aug 2026 | 3.1%Dec 2025 | 7th |
| Eufy | 2% → 3.7% | 4.4%Jul 2026 | 2%Oct 2025 | 8th |
| Gtech | 2% → 3.7% | 3.8%Aug 2026 | 2%Oct 2025 | 9th |
| BISSELL | 1.6% | 1.9%Nov 2025 | 1.2%Jun 2026 | 10th |
| Ecovacs | 1.1% | 1.4%Jun 2026 | 0.78%Jan 2026 | 11th |
| Vax | 0.3% → 0.31% | 0.44%Feb 2026 | 0.26%Dec 2025 | 13th → 12th |
| Samsung | 0.3% → 0.22% | 0.3%Oct 2025 | 0.19%Jun 2026 | 12th → 13th |
Each finding as a sentence
- Across the 12 months ending September 2026, Henry’s share of searches among vacuum cleaner brands in the United Kingdom increased from 40.4% to 41.2%.
- Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in the United Kingdom decreased from 14.8% to 12.4%.
- Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in the United Kingdom decreased from 14.8% to 10.1%.
- Across the 12 months ending September 2026, iRobot’s share of searches among vacuum cleaner brands in the United Kingdom decreased from 8% to 7.5%.
- Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in the United Kingdom increased from 4.4% to 6.8%.
- Across the 12 months ending September 2026, Hoover’s share of searches among vacuum cleaner brands in the United Kingdom increased from 3.6% to 4.5%.
- Across the 12 months ending September 2026, Eufy’s share of searches among vacuum cleaner brands in the United Kingdom increased from 2% to 3.7%.
- Across the 12 months ending September 2026, Gtech’s share of searches among vacuum cleaner brands in the United Kingdom increased from 2% to 3.7%.
- Across the 12 months ending September 2026, Henry’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 45.8% in February 2026 and was lowest at 37.8% in November 2025.
- Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 16.9% in November 2025 and was lowest at 12.4% in September 2026.
- Across the 12 months ending September 2026, iRobot’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 9.5% in December 2025 and was lowest at 5.6% in August 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 7% in March 2026 and was lowest at 4.8% in June 2026.
- Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 6.8% in September 2026 and was lowest at 3.8% in May 2026.
- Across the 12 months ending September 2026, Hoover’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 4.6% in August 2026 and was lowest at 3.1% in December 2025.
- Across the 12 months ending September 2026, Eufy’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 4.4% in July 2026 and was lowest at 2% in October 2025.
- Across the 12 months ending September 2026, Gtech’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 3.8% in August 2026 and was lowest at 2% in October 2025.
- Across the 12 months ending September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in the United Kingdom.
- Across the 12 months ending September 2026, Dyson fell from 2nd to 3rd among vacuum cleaner brands in the United Kingdom.
- Across the 12 months ending September 2026, Vax rose from 13th to 12th among vacuum cleaner brands in the United Kingdom.
- Across the 12 months ending September 2026, Samsung fell from 12th to 13th among vacuum cleaner brands in the United Kingdom.
- Across the 12 months ending September 2026, Miele, BISSELL and Ecovacs held steady: their share of searches among vacuum cleaner brands in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom vacuum cleaner brands in September 2026?
8 changes
In September 2026, iRobot overtook Miele and Roborock to rank 4th among vacuum cleaner brands in the United Kingdom, with 7.5% of the searches.
In September 2026, Miele gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%.
In September 2026, Roborock gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%.
In September 2026, Dyson lost share of searches among vacuum cleaner brands in the United Kingdom, from 12.7% to 10.1%.
In September 2026, Henry lost share of searches among vacuum cleaner brands in the United Kingdom, from 42.3% to 41.2%.
In September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in the United Kingdom.
Estimated monthly branded searches for Eufy in the United Kingdom rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026.
Estimated monthly branded searches for Gtech in the United Kingdom rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026.
How are branded searches counted for vacuum cleaner brands?
14 search terms
Each brand's share of searches among vacuum cleaner brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Henry
1 branded search term
- henry hoover
Shark
1 branded search term
- shark vacuum
Dyson
1 branded search term
- dyson vacuum
iRobot
2 branded search terms
- irobot
- roomba
Miele
1 branded search term
- miele vacuum
Roborock
1 branded search term
- roborock
Hoover
1 branded search term
- hoover vacuum
Eufy
1 branded search term
- eufy robot vacuum
Gtech
1 branded search term
- gtech vacuum
BISSELL
1 branded search term
- bissell
Ecovacs
1 branded search term
- ecovacs
Vax
1 branded search term
- vax vacuum
Samsung
1 branded search term
- samsung vacuum
Compare popularity between leading brands
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- Shark vs Miele: compare popularity
- Dyson vs iRobot: compare popularity
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