How popular isShark?
In September 2026, people searched for Shark by name about 48,600 times in the United Kingdom, a 15.6% decrease from the previous year. These searches made up 12.4% of all United Kingdom vacuum cleaner brand searches, placing Shark second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about vacuum cleaner brands, Shark appeared in three of the five answers and was the second most recommended of the 13.
Shark is the second most searched of 13 competitors and the second most recommended in AI answers.
HenryShare of searches 41.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SharkShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DysonShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
iRobotShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MieleShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top vacuum cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shark is the second most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Henry3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- iRobot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum cleaner brands
5 answers
Asked ChatGPT
“Which vacuum cleaner should I buy in the UK?”
Asked ChatGPT
“What are the best vacuum cleaner brands?”
Asked ChatGPT
“What is the best cordless vacuum cleaner?”
Searched Google, AI Overview
“vacuum cleaner”
Searched Google, AI Overview
“cordless vacuum cleaner”
- 1Vax
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which vacuum cleaner brands compete with Shark?
Share of searches by month for Henry, Shark, Dyson, iRobot, Miele, Roborock, Hoover, Eufy, Gtech. The figures are in the table below the chart.
View monthly share of searches table
| Month | Henry | Shark | Dyson | iRobot | Miele | Roborock | Hoover | Eufy | Gtech | BISSELL | Ecovacs | Vax | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 14.8% | 14.8% | 8% | 6.6% | 4.4% | 3.6% | 2% | 2% | 1.6% | 1.1% | 0.3% | 0.3% |
| Nov 2025 | 37.8% | 16.9% | 13.9% | 6.9% | 6.2% | 6.2% | 3.4% | 2.8% | 2.3% | 1.9% | 1.2% | 0.3% | 0.3% |
| Dec 2025 | 42.4% | 12.7% | 12.7% | 9.5% | 5.7% | 5.7% | 3.1% | 3.1% | 2.1% | 1.4% | 0.93% | 0.26% | 0.26% |
| Jan 2026 | 44.2% | 13.3% | 13.3% | 5.9% | 5.9% | 4.8% | 4% | 3.2% | 2.7% | 1.4% | 0.78% | 0.35% | 0.24% |
| Feb 2026 | 45.8% | 13.7% | 11.2% | 6.1% | 6.1% | 4.1% | 4.1% | 2.7% | 2.7% | 1.8% | 0.81% | 0.44% | 0.3% |
| Mar 2026 | 42.3% | 12.7% | 12.7% | 6.9% | 7% | 4.6% | 4.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.41% | 0.28% |
| Apr 2026 | 43% | 15.8% | 12.9% | 5.7% | 5.8% | 3.9% | 3.9% | 3.2% | 2.6% | 1.4% | 1.4% | 0.32% | 0.28% |
| May 2026 | 42.6% | 15.6% | 12.8% | 6.9% | 5.7% | 3.8% | 3.8% | 2.6% | 3.1% | 1.4% | 1.1% | 0.32% | 0.28% |
| Jun 2026 | 44.2% | 13.3% | 13.3% | 5.9% | 4.8% | 4.8% | 4% | 4% | 2.7% | 1.2% | 1.4% | 0.29% | 0.19% |
| Jul 2026 | 40.4% | 14.9% | 12.2% | 6.6% | 5.4% | 5.4% | 4.4% | 4.4% | 3% | 1.6% | 1.1% | 0.32% | 0.22% |
| Aug 2026 | 42.3% | 12.7% | 12.7% | 5.6% | 5.7% | 5.7% | 4.6% | 3.8% | 3.8% | 1.4% | 1.1% | 0.31% | 0.23% |
| Sep 2026 | 41.2% | 12.4% | 10.1% | 7.5% | 6.8% | 6.8% | 4.5% | 3.7% | 3.7% | 1.6% | 1.1% | 0.31% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.2% | 135K | 0% | -1.1 points | |
| 2, moved from 3rd to 2nd | 12.4% | 40.5K | 0% | -0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.1% | 33.1K | -18.3% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 6th to 4th | 7.5% | 24.7K | +37.2% | +1.9 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 6.8% | 22.2K | +22.7% | +1.1 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 6.8% | 22.2K | +22.7% | +1.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.5% | 14.8K | 0% | -0.1 points | |
| 8, held 8th | 3.7% | 12.1K | 0% | -0.1 points | |
| 9, held 9th | 3.7% | 12.1K | 0% | -0.1 points | |
| 10, held 10th | 1.6% | 5.4K | +22.7% | +0.3 points | |
| 11, held 11th | 1.1% | 3.6K | 0% | 0 points | |
| 12, held 12th | 0.31% | 1K | 0% | 0 points | |
| 13, held 13th | 0.22% | 720 | 0% | 0 points |
1.
Henry41.2%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Shark12.4%
Moved from 3rd to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Dyson10.1%
Moved from 2nd to 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.6 points.
4.
iRobot7.5%
Moved from 6th to 4th. 24.7K estimated branded searches, +37.2% vs prior month. Share +1.9 points.
5.
Miele6.8%
Moved from 4th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
6.
Roborock6.8%
Moved from 5th to 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
7.
Hoover4.5%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Eufy3.7%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Gtech3.7%
Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
BISSELL1.6%
Held 10th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
11.
Ecovacs1.1%
Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Vax0.31%
Held 12th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
13.
Samsung0.22%
Held 13th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Shark and its closest rivals
Every comparison with Shark
16 comparisons
How has branded search demand for Shark changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shark in the United Kingdom fell from 57.6K to 48.6K.
- Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in the United Kingdom decreased from 14.8% to 12.4%.
- Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 16.9% in November 2025 and was lowest at 12.4% in September 2026.
- Across the 12 months ending September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in the United Kingdom.
How did search popularity change for United Kingdom vacuum cleaner brands in September 2026?
6 changes
In September 2026, iRobot overtook Miele and Roborock to rank 4th among vacuum cleaner brands in the United Kingdom, with 7.5% of the searches.
In September 2026, Miele gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%.
In September 2026, Roborock gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%.
In September 2026, Dyson lost share of searches among vacuum cleaner brands in the United Kingdom, from 12.7% to 10.1%.
In September 2026, Henry lost share of searches among vacuum cleaner brands in the United Kingdom, from 42.3% to 41.2%.
In September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in the United Kingdom.
How are Shark’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shark robot vacuum
- shark vacuum
Who owns Shark?
Shark is owned by SharkNinja. Brandwave also tracks Ninja, owned by the same company, in the United Kingdom.
Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Shark compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 2nd of 13 | 12.4% | Shown above |
| Robot vacuum brands | 6th of 11 | 6.2% | Show ranking |
Is Shark your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.