Robot vacuum brands in the United Kingdom:Which are most popular?

Name: Robot vacuum brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Narwal was the most searched robot vacuum brand in the United Kingdom, accounting for 31.2% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Roborock and Dreame were mentioned most often, in four of the five answers. Roborock was recommended most often, coming first in two out of four responses that gave a list.

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Top robot vacuum brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Roborock and Dreame were mentioned most often, in four of the five answers. Roborock was recommended most often, coming first in two out of four answers that gave a list. Dreame was second, and Eufy was third. Narwal, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Roborock	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Dreame	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Eufy	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
iRobot	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Dyson	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Shark	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ecovacs	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Narwal	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
TP-Link Tapo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Xiaomi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Samsung	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robot vacuum brands

5 answers

Asked ChatGPT
“Which robot vacuum should I buy in the UK?”
1. 1Eufy
2. 2Roborock
3. 3Dreame
Asked ChatGPT
“What are the best robot vacuum brands?”
1. 1Roborock
2. 2Dreame
3. 3Eufy
4. 4iRobot
5. 5Ecovacs
6. 6Shark
Asked ChatGPT
“What is the best robot vacuum for pet hair?”
1. 1Dreame
2. 2Roborock
3. 3Eufy
Searched Google, AI Overview
“robot vacuum”
1. 1Dreame
Searched Google, AI Overview
“best robot vacuum”
1. 1Roborock
2. 2Dyson

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which robot vacuum brands do people search for most?

This chart shows how often people search Google for each robot vacuum brand by name. Each line represents a brand's share of searches for all 11 robot vacuum brands we track, month by month, from searches in United Kingdom.

Share of searches among robot vacuum brands in the United Kingdom, by month

Month	Narwal	iRobot	Roborock	Eufy	Dyson	Shark	Dreame	Ecovacs	TP-Link Tapo	Xiaomi	Samsung
Oct 2025	35.2%	23.4%	12.9%	5.7%	3.8%	7%	4.7%	3.8%	0.87%	1.4%	1.1%
Nov 2025	32.2%	19.6%	17.6%	7.9%	3.5%	6.4%	5.3%	4.1%	0.84%	1.6%	1%
Dec 2025	37.4%	22.9%	13.7%	7.5%	3.3%	6.1%	4.1%	2.7%	0.8%	0.99%	0.62%
Jan 2026	38.9%	17.3%	14.2%	9.5%	4.2%	5.2%	5.2%	2.8%	0.69%	1%	1%
Feb 2026	39.6%	17.6%	11.8%	7.9%	4.3%	7.9%	5.3%	2.8%	0.86%	0.98%	0.86%
Mar 2026	34.8%	15.5%	10.4%	7%	15.6%	7%	4.6%	2.9%	0.7%	0.7%	0.7%
Apr 2026	28.3%	10.3%	6.9%	5.7%	34.6%	5.7%	3.8%	2.9%	0.57%	0.74%	0.5%
May 2026	36.1%	16.1%	8.8%	5.9%	16.2%	5.9%	5.9%	3.1%	0.64%	0.73%	0.64%
Jun 2026	20.1%	8.9%	7.3%	6%	44.8%	4.9%	4%	2.4%	0.5%	0.64%	0.44%
Jul 2026	34.8%	15.5%	12.7%	10.4%	5.7%	8.5%	7%	2.9%	1.1%	0.86%	0.62%
Aug 2026	33%	14.7%	14.7%	9.9%	5.4%	9.9%	6.6%	3.3%	1.1%	0.81%	0.72%
Sep 2026	31.2%	19%	17.1%	9.3%	6.2%	6.2%	5.1%	3.1%	1%	1%	0.68%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Narwal	31.2%	40.5K	0%	-1.8 points
2, moved from 3rd to 2nd	iRobot	19%	24.7K	+37.2%	+4.4 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Roborock	17.1%	22.2K	+22.7%	+2.4 pointsmoved from 2nd to 3rd
4, held 4th	Eufy Anker	9.3%	12.1K	0%	-0.5 points
5, moved from 7th to 5th	Dyson	6.2%	8.1K	+22.7%	+0.9 pointsmoved from 7th to 5th
6, moved from 5th to 6th	Shark SharkNinja	6.2%	8.1K	-33.1%	-3.6 pointsmoved from 5th to 6th
7, moved from 6th to 7th	Dreame	5.1%	6.6K	-18.5%	-1.5 pointsmoved from 6th to 7th
8, held 8th	Ecovacs	3.1%	4.1K	0%	-0.2 points
9, held 9th	TP-Link Tapo	1%	1.3K	0%	-0.1 points
10, held 10th	Xiaomi	1%	1.3K	+30%	+0.2 points
11, held 11th	Samsung	0.68%	880	0%	0 points

1.Narwal
31.2%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -1.8 points.
2.iRobot
19%
Moved from 3rd to 2nd. 24.7K estimated branded searches, +37.2% vs prior month. Share +4.4 points.
3.Roborock
17.1%
Moved from 2nd to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.4 points.
4.Eufy
9.3%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.Dyson
6.2%
Moved from 7th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
6.Shark
6.2%
Moved from 5th to 6th. 8.1K estimated branded searches, -33.1% vs prior month. Share -3.6 points.
7.Dreame
5.1%
Moved from 6th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
8.Ecovacs
3.1%
Held 8th. 4.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.TP-Link Tapo
1%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.Xiaomi
1%
Held 10th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
11.Samsung
0.68%
Held 11th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among robot vacuum brands in the United Kingdom?

11 brands

In September 2026, Narwal was the most searched among robot vacuum brands in the United Kingdom, with an estimated 40.5K branded searches, 31.2% of all searches for the 11 we track. iRobot is in 2nd place, 12.2 percentage points behind at 19%.

United Kingdom robot vacuum brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Narwal	35.2% → 31.2%	39.6%Feb 2026	20.1%Jun 2026	1st
iRobot	23.4% → 19%	23.4%Oct 2025	8.9%Jun 2026	2nd
Roborock	12.9% → 17.1%	17.6%Nov 2025	6.9%Apr 2026	3rd
Eufy	5.7% → 9.3%	10.4%Jul 2026	5.7%Apr 2026	5th → 4th
Dyson	3.8% → 6.2%	44.8%Jun 2026	3.3%Dec 2025	7th → 5th
Shark	7% → 6.2%	9.9%Aug 2026	4.9%Jun 2026	4th → 6th
Dreame	4.7% → 5.1%	7%Jul 2026	3.8%Apr 2026	6th → 7th
Ecovacs	3.8% → 3.1%	4.1%Nov 2025	2.4%Jun 2026	8th
TP-Link Tapo	0.87% → 1%	1.1%Jul 2026	0.5%Jun 2026	11th → 9th
Xiaomi	1.4% → 1%	1.6%Nov 2025	0.64%Jun 2026	9th → 10th
Samsung	1.1% → 0.68%	1.1%Oct 2025	0.44%Jun 2026	10th → 11th

Each finding as a sentence

Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in the United Kingdom decreased from 35.2% to 31.2%.
Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in the United Kingdom decreased from 23.4% to 19%.
Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in the United Kingdom increased from 12.9% to 17.1%.
Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in the United Kingdom increased from 5.7% to 9.3%.
Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in the United Kingdom increased from 3.8% to 6.2%.
Across the 12 months ending September 2026, Shark’s share of searches among robot vacuum brands in the United Kingdom decreased from 7% to 6.2%.
Across the 12 months ending September 2026, Ecovacs’ share of searches among robot vacuum brands in the United Kingdom decreased from 3.8% to 3.1%.
Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in the United Kingdom peaked at 39.6% in February 2026 and was lowest at 20.1% in June 2026.
Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in the United Kingdom peaked at 23.4% in October 2025 and was lowest at 8.9% in June 2026.
Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in the United Kingdom peaked at 17.6% in November 2025 and was lowest at 6.9% in April 2026.
Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in the United Kingdom peaked at 10.4% in July 2026 and was lowest at 5.7% in April 2026.
Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in the United Kingdom peaked at 44.8% in June 2026 and was lowest at 3.3% in December 2025.
Across the 12 months ending September 2026, Shark’s share of searches among robot vacuum brands in the United Kingdom peaked at 9.9% in August 2026 and was lowest at 4.9% in June 2026.
Across the 12 months ending September 2026, Dreame’s share of searches among robot vacuum brands in the United Kingdom peaked at 7% in July 2026 and was lowest at 3.8% in April 2026.
Across the 12 months ending September 2026, Ecovacs’ share of searches among robot vacuum brands in the United Kingdom peaked at 4.1% in November 2025 and was lowest at 2.4% in June 2026.
Across the 12 months ending September 2026, Eufy rose from 5th to 4th among robot vacuum brands in the United Kingdom.
Across the 12 months ending September 2026, Dyson rose from 7th to 5th among robot vacuum brands in the United Kingdom.
Across the 12 months ending September 2026, Shark fell from 4th to 6th among robot vacuum brands in the United Kingdom.
Across the 12 months ending September 2026, Dreame fell from 6th to 7th among robot vacuum brands in the United Kingdom.
Across the 12 months ending September 2026, TP-Link Tapo rose from 11th to 9th among robot vacuum brands in the United Kingdom.
Across the 12 months ending September 2026, Xiaomi fell from 9th to 10th among robot vacuum brands in the United Kingdom.
Across the 12 months ending September 2026, Samsung fell from 10th to 11th among robot vacuum brands in the United Kingdom.

How did search popularity change for United Kingdom robot vacuum brands in September 2026?

8 changes

In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches.
In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches.
In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%.
In September 2026, Shark lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 6.2%.
In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%.
In September 2026, Dreame lost share of searches among robot vacuum brands in the United Kingdom, from 6.6% to 5.1%.
In September 2026, Eufy lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 9.3%.
Estimated monthly branded searches for TP-Link Tapo in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted for robot vacuum brands?

13 search terms

Each brand's share of searches among robot vacuum brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.