Brandwave

How popular isDyson?

In September 2026, people searched for Dyson by name about 41,200 times in the United Kingdom, a 23.6% decrease from the previous year. These searches made up 6.2% of all United Kingdom robot vacuum brand searches, placing Dyson fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about robot vacuum brands, Dyson appeared in one of the five answers and was the joint fourth most recommended of the 11.

Search and AI answers in September 2026

Dyson is the fifth most searched of 11 competitors and the joint fourth most recommended in AI answers.

  1. NarwalShare of searches 31.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. iRobotShare of searches 19%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. RoborockShare of searches 17.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. EufyShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. DysonShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+6 more

Dyson website (opens in a new tab)

Follow Dyson and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top robot vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dyson is the joint fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roborock1st
  2. Dreame2nd
  3. Eufy3rd
  4. iRobot4th
  5. Dyson4th
  6. Ecovacs6th
  7. Shark7th
  8. Narwal–
  9. TP-Link Tapo–
  10. Xiaomi–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about robot vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which robot vacuum brands compete with Dyson?

Dyson against robot vacuum brands in the United Kingdom, by month

Share of searches by month for Narwal, iRobot, Roborock, Eufy, Dyson, Shark, Dreame, Ecovacs. The figures are in the table below the chart.

View monthly share of searches table
MonthNarwaliRobotRoborockEufyDysonSharkDreameEcovacsTP-Link TapoXiaomiSamsung
Oct 202535.2%23.4%12.9%5.7%3.8%7%4.7%3.8%0.87%1.4%1.1%
Nov 202532.2%19.6%17.6%7.9%3.5%6.4%5.3%4.1%0.84%1.6%1%
Dec 202537.4%22.9%13.7%7.5%3.3%6.1%4.1%2.7%0.8%0.99%0.62%
Jan 202638.9%17.3%14.2%9.5%4.2%5.2%5.2%2.8%0.69%1%1%
Feb 202639.6%17.6%11.8%7.9%4.3%7.9%5.3%2.8%0.86%0.98%0.86%
Mar 202634.8%15.5%10.4%7%15.6%7%4.6%2.9%0.7%0.7%0.7%
Apr 202628.3%10.3%6.9%5.7%34.6%5.7%3.8%2.9%0.57%0.74%0.5%
May 202636.1%16.1%8.8%5.9%16.2%5.9%5.9%3.1%0.64%0.73%0.64%
Jun 202620.1%8.9%7.3%6%44.8%4.9%4%2.4%0.5%0.64%0.44%
Jul 202634.8%15.5%12.7%10.4%5.7%8.5%7%2.9%1.1%0.86%0.62%
Aug 202633%14.7%14.7%9.9%5.4%9.9%6.6%3.3%1.1%0.81%0.72%
Sep 202631.2%19%17.1%9.3%6.2%6.2%5.1%3.1%1%1%0.68%

  1. 1.Narwal

    31.2%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.iRobot

    19%

    Moved from 3rd to 2nd. 24.7K estimated branded searches, +37.2% vs prior month. Share +4.4 points.

  3. 3.Roborock

    17.1%

    Moved from 2nd to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.4 points.

  4. 4.Eufy

    9.3%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Dyson

    6.2%

    Moved from 7th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  6. 6.Shark

    6.2%

    Moved from 5th to 6th. 8.1K estimated branded searches, -33.1% vs prior month. Share -3.6 points.

  7. 7.Dreame

    5.1%

    Moved from 6th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

  8. 8.Ecovacs

    3.1%

    Held 8th. 4.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.TP-Link Tapo

    1%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Xiaomi

    1%

    Held 10th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  11. 11.Samsung

    0.68%

    Held 11th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Dyson and its closest rivals

Every comparison with Dyson

16 comparisons

How has branded search demand for Dyson changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson in the United Kingdom fell from 53.9K to 41.2K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in the United Kingdom increased from 3.8% to 6.2%.
  • Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in the United Kingdom peaked at 44.8% in June 2026 and was lowest at 3.3% in December 2025.
  • Across the 12 months ending September 2026, Dyson rose from 7th to 5th among robot vacuum brands in the United Kingdom.

How did search popularity change for United Kingdom robot vacuum brands in September 2026?

6 changes

  1. In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches.

  2. In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches.

  3. In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%.

  4. In September 2026, Shark lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 6.2%.

  5. In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%.

  6. In September 2026, Dreame lost share of searches among robot vacuum brands in the United Kingdom, from 6.6% to 5.1%.

How are Dyson’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dyson robot vacuum
  • dyson vacuum

Do you work for Dyson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dyson compete?

Dyson is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands3rd of 1310.1%Show ranking
Robot vacuum brands5th of 116.2%Shown above
Creator with pink hair and a pink jacket

Is Dyson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free