Dyson vs Shark:Which is more popular?
In September 2026, Dyson and Shark were level in searches among robot vacuum brands in the United Kingdom, with an estimated 8.1K branded searches each, at 6.2% of the total each. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, Dyson and Shark each appeared in one of the five answers. Dyson and Shark were each mentioned first in one of the two answers that named either.
Who do people search for more?
Dyson and Shark are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top robot vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Shark was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson and Shark were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot vacuum brands
5 answers
Asked ChatGPT
“Which robot vacuum should I buy in the UK?”
Asked ChatGPT
“What are the best robot vacuum brands?”
Asked ChatGPT
“What is the best robot vacuum for pet hair?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“best robot vacuum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Dyson or Shark more popular in search?
This chart shows how often people search Google for Dyson and Shark by name. Each line represents a brand's share of searches for all 11 robot vacuum brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Dyson, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Narwal | iRobot | Roborock | Eufy | Dyson | Shark | Dreame | Ecovacs | TP-Link Tapo | Xiaomi | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 23.4% | 12.9% | 5.7% | 3.8% | 7% | 4.7% | 3.8% | 0.87% | 1.4% | 1.1% |
| Nov 2025 | 32.2% | 19.6% | 17.6% | 7.9% | 3.5% | 6.4% | 5.3% | 4.1% | 0.84% | 1.6% | 1% |
| Dec 2025 | 37.4% | 22.9% | 13.7% | 7.5% | 3.3% | 6.1% | 4.1% | 2.7% | 0.8% | 0.99% | 0.62% |
| Jan 2026 | 38.9% | 17.3% | 14.2% | 9.5% | 4.2% | 5.2% | 5.2% | 2.8% | 0.69% | 1% | 1% |
| Feb 2026 | 39.6% | 17.6% | 11.8% | 7.9% | 4.3% | 7.9% | 5.3% | 2.8% | 0.86% | 0.98% | 0.86% |
| Mar 2026 | 34.8% | 15.5% | 10.4% | 7% | 15.6% | 7% | 4.6% | 2.9% | 0.7% | 0.7% | 0.7% |
| Apr 2026 | 28.3% | 10.3% | 6.9% | 5.7% | 34.6% | 5.7% | 3.8% | 2.9% | 0.57% | 0.74% | 0.5% |
| May 2026 | 36.1% | 16.1% | 8.8% | 5.9% | 16.2% | 5.9% | 5.9% | 3.1% | 0.64% | 0.73% | 0.64% |
| Jun 2026 | 20.1% | 8.9% | 7.3% | 6% | 44.8% | 4.9% | 4% | 2.4% | 0.5% | 0.64% | 0.44% |
| Jul 2026 | 34.8% | 15.5% | 12.7% | 10.4% | 5.7% | 8.5% | 7% | 2.9% | 1.1% | 0.86% | 0.62% |
| Aug 2026 | 33% | 14.7% | 14.7% | 9.9% | 5.4% | 9.9% | 6.6% | 3.3% | 1.1% | 0.81% | 0.72% |
| Sep 2026 | 31.2% | 19% | 17.1% | 9.3% | 6.2% | 6.2% | 5.1% | 3.1% | 1% | 1% | 0.68% |
How has the Dyson and Shark comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dyson took it in March 2026, Shark took it in July 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in the United Kingdom moved from 3.8% to 6.2%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
- Across the 12 months ending September 2026, Shark’s share of searches among robot vacuum brands in the United Kingdom moved from 7% to 6.2%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom robot vacuum brands in September 2026?
2 changes
In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches.
In September 2026, Shark lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 6.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dyson’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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