Brandwave

Eufy vs iRobot:Which is more popular?

In September 2026, iRobot had more branded searches than Eufy among robot vacuum brands in the United Kingdom. iRobot had about 24,700 branded searches, while Eufy had 12,100. iRobot made up 19% of all robot vacuum brand searches we track, and Eufy accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, Eufy appeared in three of the five answers and iRobot in one. Eufy was mentioned before iRobot in every answer that named either.

Among robot vacuum brands in the United Kingdom in September 2026

Who do people search for more?

iRobot, about 2 searches for every 1 for Eufy

iRobot 24.7K searchesEufy 12.1K searches

Who does AI mention more?

Eufy, mentioned in 3 of 5 answers, iRobot in 1

Eufy in 3 of 5iRobot in 1 of 5

Who does AI recommend more?

Eufy, named ahead of iRobot in 3 of 3 answers

Eufy first in 3iRobot never first

Follow Eufy vs iRobot and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top robot vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eufy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iRobot was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eufy was listed before iRobot in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roborock1st
  2. Dreame2nd
  3. Eufy3rd
  4. iRobot4th
  5. Dyson4th
  6. Ecovacs6th
  7. Shark7th
  8. Narwal–
  9. TP-Link Tapo–
  10. Xiaomi–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about robot vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Eufy or iRobot more popular in search?

This chart shows how often people search Google for Eufy and iRobot by name. Each line represents a brand's share of searches for all 11 robot vacuum brands we track, month by month, from searches in United Kingdom.

Eufy and iRobot among robot vacuum brands in the United Kingdom, by month

Share of searches by month for iRobot, Eufy. The figures are in the table below the chart.

View monthly share of searches table
MonthNarwaliRobotRoborockEufyDysonSharkDreameEcovacsTP-Link TapoXiaomiSamsung
Oct 202535.2%23.4%12.9%5.7%3.8%7%4.7%3.8%0.87%1.4%1.1%
Nov 202532.2%19.6%17.6%7.9%3.5%6.4%5.3%4.1%0.84%1.6%1%
Dec 202537.4%22.9%13.7%7.5%3.3%6.1%4.1%2.7%0.8%0.99%0.62%
Jan 202638.9%17.3%14.2%9.5%4.2%5.2%5.2%2.8%0.69%1%1%
Feb 202639.6%17.6%11.8%7.9%4.3%7.9%5.3%2.8%0.86%0.98%0.86%
Mar 202634.8%15.5%10.4%7%15.6%7%4.6%2.9%0.7%0.7%0.7%
Apr 202628.3%10.3%6.9%5.7%34.6%5.7%3.8%2.9%0.57%0.74%0.5%
May 202636.1%16.1%8.8%5.9%16.2%5.9%5.9%3.1%0.64%0.73%0.64%
Jun 202620.1%8.9%7.3%6%44.8%4.9%4%2.4%0.5%0.64%0.44%
Jul 202634.8%15.5%12.7%10.4%5.7%8.5%7%2.9%1.1%0.86%0.62%
Aug 202633%14.7%14.7%9.9%5.4%9.9%6.6%3.3%1.1%0.81%0.72%
Sep 202631.2%19%17.1%9.3%6.2%6.2%5.1%3.1%1%1%0.68%

How has the Eufy and iRobot comparison changed over the last 12 months?

3 findings
  • iRobot was ahead of Eufy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in the United Kingdom moved from 5.7% to 9.3%, and its estimated monthly branded searches moved from 6.6K to 12.1K.
  • Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in the United Kingdom moved from 23.4% to 19%, and its estimated monthly branded searches moved from 26.9K to 24.7K.

How did search popularity change for United Kingdom robot vacuum brands in September 2026?

2 changes
  1. In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches.

  2. In September 2026, Eufy lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 9.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Eufy’s and iRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eufy

1 branded search term

  • eufy robot vacuum

iRobot

2 branded search terms

  • irobot
  • roomba

How the Brand Demand Index is measured

Other head-to-heads among robot vacuum brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.