Narwal vs Roborock:Which is more popular?
In September 2026, Narwal had more branded searches than Roborock among robot vacuum brands in the United Kingdom. Narwal had about 40,500 branded searches, while Roborock had 22,200. Narwal made up 31.2% of all robot vacuum brand searches we track, and Roborock accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, Roborock appeared in four of the five answers and Narwal in none.
Who do people search for more?
Narwal, about 82% more searches than Roborock
Who does AI mention more?
Roborock, mentioned in 4 of 5 answers, Narwal in 0
Who does AI recommend more?
Roborock, the only one of the two named
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Top robot vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roborock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Narwal did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot vacuum brands
5 answers
Asked ChatGPT
“Which robot vacuum should I buy in the UK?”
Asked ChatGPT
“What are the best robot vacuum brands?”
Asked ChatGPT
“What is the best robot vacuum for pet hair?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“best robot vacuum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Narwal or Roborock more popular in search?
This chart shows how often people search Google for Narwal and Roborock by name. Each line represents a brand's share of searches for all 11 robot vacuum brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Narwal, Roborock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Narwal | iRobot | Roborock | Eufy | Dyson | Shark | Dreame | Ecovacs | TP-Link Tapo | Xiaomi | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 23.4% | 12.9% | 5.7% | 3.8% | 7% | 4.7% | 3.8% | 0.87% | 1.4% | 1.1% |
| Nov 2025 | 32.2% | 19.6% | 17.6% | 7.9% | 3.5% | 6.4% | 5.3% | 4.1% | 0.84% | 1.6% | 1% |
| Dec 2025 | 37.4% | 22.9% | 13.7% | 7.5% | 3.3% | 6.1% | 4.1% | 2.7% | 0.8% | 0.99% | 0.62% |
| Jan 2026 | 38.9% | 17.3% | 14.2% | 9.5% | 4.2% | 5.2% | 5.2% | 2.8% | 0.69% | 1% | 1% |
| Feb 2026 | 39.6% | 17.6% | 11.8% | 7.9% | 4.3% | 7.9% | 5.3% | 2.8% | 0.86% | 0.98% | 0.86% |
| Mar 2026 | 34.8% | 15.5% | 10.4% | 7% | 15.6% | 7% | 4.6% | 2.9% | 0.7% | 0.7% | 0.7% |
| Apr 2026 | 28.3% | 10.3% | 6.9% | 5.7% | 34.6% | 5.7% | 3.8% | 2.9% | 0.57% | 0.74% | 0.5% |
| May 2026 | 36.1% | 16.1% | 8.8% | 5.9% | 16.2% | 5.9% | 5.9% | 3.1% | 0.64% | 0.73% | 0.64% |
| Jun 2026 | 20.1% | 8.9% | 7.3% | 6% | 44.8% | 4.9% | 4% | 2.4% | 0.5% | 0.64% | 0.44% |
| Jul 2026 | 34.8% | 15.5% | 12.7% | 10.4% | 5.7% | 8.5% | 7% | 2.9% | 1.1% | 0.86% | 0.62% |
| Aug 2026 | 33% | 14.7% | 14.7% | 9.9% | 5.4% | 9.9% | 6.6% | 3.3% | 1.1% | 0.81% | 0.72% |
| Sep 2026 | 31.2% | 19% | 17.1% | 9.3% | 6.2% | 6.2% | 5.1% | 3.1% | 1% | 1% | 0.68% |
How has the Narwal and Roborock comparison changed over the last 12 months?
3 findings
- Narwal was ahead of Roborock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in the United Kingdom moved from 35.2% to 31.2%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in the United Kingdom moved from 12.9% to 17.1%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for United Kingdom robot vacuum brands in September 2026?
3 changes
In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches.
In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%.
In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Narwal’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among robot vacuum brands
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