Brandwave

How popular isNarwal?

In September 2026, people searched for Narwal by name about 40,500 times in the United Kingdom, about the same as the previous year. These searches made up 31.2% of all United Kingdom robot vacuum brand searches, placing Narwal first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about robot vacuum brands, Narwal did not appear in any of the answers.

Search and AI answers in September 2026

Narwal is the most searched of 11 competitors and not listed in any AI answer.

  1. NarwalShare of searches 31.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. iRobotShare of searches 19%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. RoborockShare of searches 17.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. EufyShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. DysonShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+6 more

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Top robot vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Narwal did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roborock1st
  2. Dreame2nd
  3. Eufy3rd
  4. iRobot4th
  5. Dyson4th
  6. Ecovacs6th
  7. Shark7th
  8. Narwal–
  9. TP-Link Tapo–
  10. Xiaomi–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about robot vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which robot vacuum brands compete with Narwal?

Narwal against robot vacuum brands in the United Kingdom, by month

Share of searches by month for Narwal, iRobot, Roborock, Eufy, Dyson, Shark, Dreame, Ecovacs. The figures are in the table below the chart.

View monthly share of searches table
MonthNarwaliRobotRoborockEufyDysonSharkDreameEcovacsTP-Link TapoXiaomiSamsung
Oct 202535.2%23.4%12.9%5.7%3.8%7%4.7%3.8%0.87%1.4%1.1%
Nov 202532.2%19.6%17.6%7.9%3.5%6.4%5.3%4.1%0.84%1.6%1%
Dec 202537.4%22.9%13.7%7.5%3.3%6.1%4.1%2.7%0.8%0.99%0.62%
Jan 202638.9%17.3%14.2%9.5%4.2%5.2%5.2%2.8%0.69%1%1%
Feb 202639.6%17.6%11.8%7.9%4.3%7.9%5.3%2.8%0.86%0.98%0.86%
Mar 202634.8%15.5%10.4%7%15.6%7%4.6%2.9%0.7%0.7%0.7%
Apr 202628.3%10.3%6.9%5.7%34.6%5.7%3.8%2.9%0.57%0.74%0.5%
May 202636.1%16.1%8.8%5.9%16.2%5.9%5.9%3.1%0.64%0.73%0.64%
Jun 202620.1%8.9%7.3%6%44.8%4.9%4%2.4%0.5%0.64%0.44%
Jul 202634.8%15.5%12.7%10.4%5.7%8.5%7%2.9%1.1%0.86%0.62%
Aug 202633%14.7%14.7%9.9%5.4%9.9%6.6%3.3%1.1%0.81%0.72%
Sep 202631.2%19%17.1%9.3%6.2%6.2%5.1%3.1%1%1%0.68%

  1. 1.Narwal

    31.2%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.iRobot

    19%

    Moved from 3rd to 2nd. 24.7K estimated branded searches, +37.2% vs prior month. Share +4.4 points.

  3. 3.Roborock

    17.1%

    Moved from 2nd to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.4 points.

  4. 4.Eufy

    9.3%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Dyson

    6.2%

    Moved from 7th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  6. 6.Shark

    6.2%

    Moved from 5th to 6th. 8.1K estimated branded searches, -33.1% vs prior month. Share -3.6 points.

  7. 7.Dreame

    5.1%

    Moved from 6th to 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

  8. 8.Ecovacs

    3.1%

    Held 8th. 4.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.TP-Link Tapo

    1%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Xiaomi

    1%

    Held 10th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  11. 11.Samsung

    0.68%

    Held 11th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Narwal and its closest rivals

Every comparison with Narwal

10 comparisons

How has branded search demand for Narwal changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Narwal in the United Kingdom held steady at 40.5K.
  • Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in the United Kingdom decreased from 35.2% to 31.2%.
  • Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in the United Kingdom peaked at 39.6% in February 2026 and was lowest at 20.1% in June 2026.

How did search popularity change for United Kingdom robot vacuum brands in September 2026?

6 changes

  1. In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches.

  2. In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches.

  3. In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%.

  4. In September 2026, Shark lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 6.2%.

  5. In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%.

  6. In September 2026, Dreame lost share of searches among robot vacuum brands in the United Kingdom, from 6.6% to 5.1%.

How are Narwal’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Narwal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • narwal

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How the Brand Demand Index is measured

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