Dyson vs Eufy:Which is more popular?
In September 2026, Eufy had more branded searches than Dyson among robot vacuum brands in the United Kingdom. Eufy had about 12,100 branded searches, while Dyson had 8,100. Eufy made up 9.3% of all robot vacuum brand searches we track, and Dyson accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, Eufy appeared in three of the five answers and Dyson in one. Eufy was mentioned before Dyson in three out of four answers.
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Top robot vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eufy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Eufy was listed before Dyson in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot vacuum brands
5 answers
Asked ChatGPT
“Which robot vacuum should I buy in the UK?”
Asked ChatGPT
“What are the best robot vacuum brands?”
Asked ChatGPT
“What is the best robot vacuum for pet hair?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“best robot vacuum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Dyson or Eufy more popular in search?
This chart shows how often people search Google for Dyson and Eufy by name. Each line represents a brand's share of searches for all 11 robot vacuum brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Eufy, Dyson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Narwal | iRobot | Roborock | Eufy | Dyson | Shark | Dreame | Ecovacs | TP-Link Tapo | Xiaomi | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 23.4% | 12.9% | 5.7% | 3.8% | 7% | 4.7% | 3.8% | 0.87% | 1.4% | 1.1% |
| Nov 2025 | 32.2% | 19.6% | 17.6% | 7.9% | 3.5% | 6.4% | 5.3% | 4.1% | 0.84% | 1.6% | 1% |
| Dec 2025 | 37.4% | 22.9% | 13.7% | 7.5% | 3.3% | 6.1% | 4.1% | 2.7% | 0.8% | 0.99% | 0.62% |
| Jan 2026 | 38.9% | 17.3% | 14.2% | 9.5% | 4.2% | 5.2% | 5.2% | 2.8% | 0.69% | 1% | 1% |
| Feb 2026 | 39.6% | 17.6% | 11.8% | 7.9% | 4.3% | 7.9% | 5.3% | 2.8% | 0.86% | 0.98% | 0.86% |
| Mar 2026 | 34.8% | 15.5% | 10.4% | 7% | 15.6% | 7% | 4.6% | 2.9% | 0.7% | 0.7% | 0.7% |
| Apr 2026 | 28.3% | 10.3% | 6.9% | 5.7% | 34.6% | 5.7% | 3.8% | 2.9% | 0.57% | 0.74% | 0.5% |
| May 2026 | 36.1% | 16.1% | 8.8% | 5.9% | 16.2% | 5.9% | 5.9% | 3.1% | 0.64% | 0.73% | 0.64% |
| Jun 2026 | 20.1% | 8.9% | 7.3% | 6% | 44.8% | 4.9% | 4% | 2.4% | 0.5% | 0.64% | 0.44% |
| Jul 2026 | 34.8% | 15.5% | 12.7% | 10.4% | 5.7% | 8.5% | 7% | 2.9% | 1.1% | 0.86% | 0.62% |
| Aug 2026 | 33% | 14.7% | 14.7% | 9.9% | 5.4% | 9.9% | 6.6% | 3.3% | 1.1% | 0.81% | 0.72% |
| Sep 2026 | 31.2% | 19% | 17.1% | 9.3% | 6.2% | 6.2% | 5.1% | 3.1% | 1% | 1% | 0.68% |
How has the Dyson and Eufy comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dyson took it in March 2026, Eufy took it in July 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in the United Kingdom moved from 3.8% to 6.2%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
- Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in the United Kingdom moved from 5.7% to 9.3%, and its estimated monthly branded searches moved from 6.6K to 12.1K.
How did search popularity change for United Kingdom robot vacuum brands in September 2026?
2 changes

In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches.

In September 2026, Eufy lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 9.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dyson’s and Eufy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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