Brandwave

Dyson vs Eufy:Which is more popular?

In September 2026, Eufy had more branded searches than Dyson among robot vacuum brands in the United Kingdom. Eufy had about 12,100 branded searches, while Dyson had 8,100. Eufy made up 9.3% of all robot vacuum brand searches we track, and Dyson accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, Eufy appeared in three of the five answers and Dyson in one. Eufy was mentioned before Dyson in three out of four answers.

Among robot vacuum brands in the United Kingdom in September 2026

Who do people search for more?

Eufy, about 49% more searches than Dyson

Eufy 12.1K searchesDyson 8.1K searches

Who does AI mention more?

Eufy, mentioned in 3 of 5 answers, Dyson in 1

Eufy in 3 of 5Dyson in 1 of 5

Who does AI recommend more?

Eufy, named ahead of Dyson in 3 of 4 answers

Eufy first in 3Dyson first in 1

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Top robot vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eufy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Eufy was listed before Dyson in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roborock1st
  2. Dreame2nd
  3. Eufy3rd
  4. iRobot4th
  5. Dyson4th
  6. Ecovacs6th
  7. Shark7th
  8. Narwal–
  9. TP-Link Tapo–
  10. Xiaomi–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about robot vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Dyson or Eufy more popular in search?

This chart shows how often people search Google for Dyson and Eufy by name. Each line represents a brand's share of searches for all 11 robot vacuum brands we track, month by month, from searches in United Kingdom.

Dyson and Eufy among robot vacuum brands in the United Kingdom, by month

Share of searches by month for Eufy, Dyson. The figures are in the table below the chart.

View monthly share of searches table
MonthNarwaliRobotRoborockEufyDysonSharkDreameEcovacsTP-Link TapoXiaomiSamsung
Oct 202535.2%23.4%12.9%5.7%3.8%7%4.7%3.8%0.87%1.4%1.1%
Nov 202532.2%19.6%17.6%7.9%3.5%6.4%5.3%4.1%0.84%1.6%1%
Dec 202537.4%22.9%13.7%7.5%3.3%6.1%4.1%2.7%0.8%0.99%0.62%
Jan 202638.9%17.3%14.2%9.5%4.2%5.2%5.2%2.8%0.69%1%1%
Feb 202639.6%17.6%11.8%7.9%4.3%7.9%5.3%2.8%0.86%0.98%0.86%
Mar 202634.8%15.5%10.4%7%15.6%7%4.6%2.9%0.7%0.7%0.7%
Apr 202628.3%10.3%6.9%5.7%34.6%5.7%3.8%2.9%0.57%0.74%0.5%
May 202636.1%16.1%8.8%5.9%16.2%5.9%5.9%3.1%0.64%0.73%0.64%
Jun 202620.1%8.9%7.3%6%44.8%4.9%4%2.4%0.5%0.64%0.44%
Jul 202634.8%15.5%12.7%10.4%5.7%8.5%7%2.9%1.1%0.86%0.62%
Aug 202633%14.7%14.7%9.9%5.4%9.9%6.6%3.3%1.1%0.81%0.72%
Sep 202631.2%19%17.1%9.3%6.2%6.2%5.1%3.1%1%1%0.68%

How has the Dyson and Eufy comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Dyson took it in March 2026, Eufy took it in July 2026.
  • Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in the United Kingdom moved from 3.8% to 6.2%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
  • Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in the United Kingdom moved from 5.7% to 9.3%, and its estimated monthly branded searches moved from 6.6K to 12.1K.

How did search popularity change for United Kingdom robot vacuum brands in September 2026?

2 changes
  1. In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches.

  2. In September 2026, Eufy lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 9.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dyson’s and Eufy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dyson

1 branded search term

  • dyson robot vacuum

Eufy

1 branded search term

  • eufy robot vacuum

How the Brand Demand Index is measured

Other head-to-heads among robot vacuum brands

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