Fridge brands in the United Kingdom:Which are most popular?
In September 2026, Smeg was the most searched fridge brand in the United Kingdom, accounting for 32.1% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Hisense was mentioned most often, in four of the five answers. Hisense was recommended most often, coming first in one out of four responses that gave a list.
SmegShare of searches 32.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SamsungShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BekoShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
FridgemasterShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
HaierShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
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Top fridge brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Hisense was mentioned most often, in four of the five answers. Hisense was recommended most often, coming first in one out of four answers that gave a list. LG was second, and Samsung was third. Smeg, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fridgemaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Indesit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zanussi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AEG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge freezer should I buy in the UK?”
Asked ChatGPT
“What are the best fridge freezer brands?”
Asked ChatGPT
“What is the best American fridge freezer?”
Searched Google, AI Overview
“fridge freezer”
Searched Google, AI Overview
“american fridge freezer”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which fridge brands do people search for most?
This chart shows how often people search Google for each fridge brand by name. Each line represents a brand's share of searches for all 15 fridge brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Smeg, Samsung, Beko, Fridgemaster, Haier, Hisense, Liebherr, Bosch, Hotpoint, Miele, Fisher & Paykel, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Samsung | Beko | Fridgemaster | Haier | Hisense | Liebherr | Bosch | Hotpoint | Miele | Fisher & Paykel | LG | Indesit | Zanussi | AEG |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 15.9% | 5.8% | 5.8% | 3.8% | 5.8% | 5.8% | 4.7% | 3.2% | 2.5% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Nov 2025 | 30.4% | 16.6% | 6% | 7.4% | 4% | 7.4% | 4.9% | 4.9% | 3.3% | 3.3% | 3.3% | 3.3% | 1.8% | 2.2% | 1.4% |
| Dec 2025 | 35.3% | 15.7% | 5.7% | 7% | 3.8% | 7% | 4.6% | 4.6% | 3% | 2.5% | 3% | 3% | 1.6% | 1.6% | 1.4% |
| Jan 2026 | 36.9% | 16.5% | 6% | 6% | 4% | 6% | 4.9% | 4% | 2.6% | 2.6% | 3.3% | 2.6% | 1.8% | 1.8% | 1.2% |
| Feb 2026 | 37.6% | 13.7% | 6.1% | 6.1% | 3.2% | 6.1% | 4.9% | 4.9% | 3.2% | 3.2% | 3.2% | 2.7% | 1.7% | 1.7% | 1.5% |
| Mar 2026 | 34.5% | 15.4% | 6.8% | 5.6% | 3.7% | 5.6% | 5.6% | 4.5% | 3.7% | 3% | 3% | 3% | 2% | 2% | 1.6% |
| Apr 2026 | 35.9% | 13.1% | 5.8% | 5.8% | 7.1% | 5.8% | 4.7% | 3.9% | 3.1% | 3.9% | 2.6% | 3.1% | 2.1% | 1.6% | 1.4% |
| May 2026 | 32.2% | 14.4% | 6.4% | 6.4% | 6.4% | 6.4% | 5.2% | 4.2% | 4.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.9% | 1.5% |
| Jun 2026 | 30.1% | 13.4% | 7.3% | 7.3% | 4.9% | 7.3% | 6% | 4.9% | 3.9% | 3.3% | 2.6% | 3.3% | 2.2% | 2.2% | 1.4% |
| Jul 2026 | 30.5% | 11.1% | 7.4% | 7.4% | 5% | 7.4% | 6.1% | 5% | 4% | 3.3% | 3.3% | 3.3% | 2.2% | 2.2% | 1.8% |
| Aug 2026 | 35% | 10.5% | 7% | 7% | 4.6% | 7% | 5.7% | 4.6% | 3.7% | 3.7% | 3.1% | 3.1% | 1.7% | 2.1% | 1.3% |
| Sep 2026 | 32.1% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 6.4% | 5.2% | 3.5% | 3.5% | 2.7% | 2.7% | 1.9% | 1.9% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 22.2K | -18.1% | -2.8 points | |
| 2, held 2nd | 11.7% | 8.1K | 0% | +1.3 points | |
| 3, held 3rd | 7.8% | 5.4K | 0% | +0.8 points | |
| 4, held 4th | 6.4% | 4.4K | -18.5% | -0.6 points | |
| 5, moved from 8th to 5th | 6.4% | 4.4K | +22.2% | +1.7 pointsmoved from 8th to 5th | |
| 6, moved from 5th to 6th | 6.4% | 4.4K | -18.5% | -0.6 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 6.4% | 4.4K | 0% | +0.7 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 5.2% | 3.6K | 0% | +0.6 pointsmoved from 7th to 8th | |
| 9, held 9th | 3.5% | 2.4K | -17.2% | -0.3 points | |
| 10, held 10th | 3.5% | 2.4K | -17.2% | -0.3 points | |
| 11, held 11th | 2.7% | 1.9K | -20.8% | -0.3 points | |
| 12, held 12th | 2.7% | 1.9K | -20.8% | -0.3 points | |
| 13, moved from 14th to 13th | 1.9% | 1.3K | 0% | +0.2 pointsmoved from 14th to 13th | |
| 14, moved from 13th to 14th | 1.9% | 1.3K | -18.8% | -0.2 pointsmoved from 13th to 14th | |
| 15, held 15th | 1.4% | 1K | 0% | +0.2 points |
1.
Smeg32.1%
Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.8 points.
2.
Samsung11.7%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Beko7.8%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.
6.4%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
5.
Haier6.4%
Moved from 8th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.7 points.
6.
Hisense6.4%
Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
7.
Liebherr6.4%
Moved from 6th to 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
8.
Bosch5.2%
Moved from 7th to 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
9.
Hotpoint3.5%
Held 9th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
10.
Miele3.5%
Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
2.7%
Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
12.
LG2.7%
Held 12th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
13.
Indesit1.9%
Moved from 14th to 13th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.
Zanussi1.9%
Moved from 13th to 14th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.
15.
AEG1.4%
Held 15th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among fridge brands in the United Kingdom?
15 brands
In September 2026, Smeg was the most searched among fridge brands in the United Kingdom, with an estimated 22.2K branded searches, 32.1% of all searches for the 15 we track. Samsung is in 2nd place, 20.4 percentage points behind at 11.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Smeg | 35.6% → 32.1% | 37.6%Feb 2026 | 30.1%Jun 2026 | 1st |
| Samsung | 15.9% → 11.7% | 16.6%Nov 2025 | 10.5%Aug 2026 | 2nd |
| Beko | 5.8% → 7.8% | 7.8%Sep 2026 | 5.7%Dec 2025 | 3rd |
| Fridgemaster | 5.8% → 6.4% | 7.4%Jul 2026 | 5.6%Mar 2026 | 4th |
| Haier | 3.8% → 6.4% | 7.1%Apr 2026 | 3.2%Feb 2026 | 8th → 5th |
| Hisense | 5.8% → 6.4% | 7.4%Jul 2026 | 5.6%Mar 2026 | 5th → 6th |
| Liebherr | 5.8% → 6.4% | 6.4%Sep 2026 | 4.6%Dec 2025 | 6th → 7th |
| Bosch | 4.7% → 5.2% | 5.2%Sep 2026 | 3.9%Apr 2026 | 7th → 8th |
| Hotpoint | 3.2% → 3.5% | 4.2%May 2026 | 2.6%Jan 2026 | 10th → 9th |
| Miele | 2.5% → 3.5% | 3.9%Apr 2026 | 2.5%Oct 2025 | 12th → 10th |
| Fisher & Paykel | 3.2% → 2.7% | 3.3%Jul 2026 | 2.6%Jun 2026 | 9th → 11th |
| LG | 2.5% → 2.7% | 3.3%Jul 2026 | 2.5%Oct 2025 | 11th → 12th |
| Indesit | 1.7% → 1.9% | 2.2%Jul 2026 | 1.6%Dec 2025 | 15th → 13th |
| Zanussi | 2.1% → 1.9% | 2.2%Jul 2026 | 1.6%Dec 2025 | 13th → 14th |
| AEG | 1.7% → 1.4% | 1.8%Jul 2026 | 1.2%Jan 2026 | 14th → 15th |
Each finding as a sentence
- Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in the United Kingdom decreased from 35.6% to 32.1%.
- Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in the United Kingdom decreased from 15.9% to 11.7%.
- Across the 12 months ending September 2026, Beko’s share of searches among fridge brands in the United Kingdom increased from 5.8% to 7.8%.
- Across the 12 months ending September 2026, Fridgemaster’s share of searches among fridge brands in the United Kingdom increased from 5.8% to 6.4%.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in the United Kingdom increased from 3.8% to 6.4%.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in the United Kingdom increased from 5.8% to 6.4%.
- Across the 12 months ending September 2026, Liebherr’s share of searches among fridge brands in the United Kingdom increased from 5.8% to 6.4%.
- Across the 12 months ending September 2026, Miele’s share of searches among fridge brands in the United Kingdom increased from 2.5% to 3.5%.
- Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in the United Kingdom peaked at 37.6% in February 2026 and was lowest at 30.1% in June 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in the United Kingdom peaked at 16.6% in November 2025 and was lowest at 10.5% in August 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among fridge brands in the United Kingdom peaked at 7.8% in September 2026 and was lowest at 5.7% in December 2025.
- Across the 12 months ending September 2026, Fridgemaster’s share of searches among fridge brands in the United Kingdom peaked at 7.4% in July 2026 and was lowest at 5.6% in March 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in the United Kingdom peaked at 7.1% in April 2026 and was lowest at 3.2% in February 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in the United Kingdom peaked at 7.4% in July 2026 and was lowest at 5.6% in March 2026.
- Across the 12 months ending September 2026, Liebherr’s share of searches among fridge brands in the United Kingdom peaked at 6.4% in September 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands in the United Kingdom peaked at 5.2% in September 2026 and was lowest at 3.9% in April 2026.
- Across the 12 months ending September 2026, Hotpoint’s share of searches among fridge brands in the United Kingdom peaked at 4.2% in May 2026 and was lowest at 2.6% in January 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among fridge brands in the United Kingdom peaked at 3.9% in April 2026 and was lowest at 2.5% in October 2025.
- Across the 12 months ending September 2026, Haier rose from 8th to 5th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Hisense fell from 5th to 6th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Liebherr fell from 6th to 7th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Bosch fell from 7th to 8th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Hotpoint rose from 10th to 9th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Miele rose from 12th to 10th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Fisher & Paykel fell from 9th to 11th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, LG fell from 11th to 12th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Indesit rose from 15th to 13th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, Zanussi fell from 13th to 14th among fridge brands in the United Kingdom.
- Across the 12 months ending September 2026, AEG fell from 14th to 15th among fridge brands in the United Kingdom.
How did search popularity change for United Kingdom fridge brands in September 2026?
8 changes
In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches.
In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%.
In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%.
In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%.
In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%.
In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%.
In September 2026, Fridgemaster lost share of searches among fridge brands in the United Kingdom, from 7% to 6.4%.
In September 2026, Hisense lost share of searches among fridge brands in the United Kingdom, from 7% to 6.4%.
How are branded searches counted for fridge brands?
15 search terms
Each brand's share of searches among fridge brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Smeg
1 branded search term
- smeg fridge
Samsung
1 branded search term
- samsung fridge
Beko
1 branded search term
- beko fridge
Fridgemaster
1 branded search term
- fridgemaster
Haier
1 branded search term
- haier fridge
Hisense
1 branded search term
- hisense fridge
Liebherr
1 branded search term
- liebherr fridge
Bosch
1 branded search term
- bosch fridge
Hotpoint
1 branded search term
- hotpoint fridge
Miele
1 branded search term
- miele fridge
Fisher & Paykel
1 branded search term
- fisher and paykel fridge
LG
1 branded search term
- lg fridge
Indesit
1 branded search term
- indesit fridge
Zanussi
1 branded search term
- zanussi fridge
AEG
1 branded search term
- aeg fridge
Compare popularity between leading brands
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- Samsung vs Beko: compare popularity
- Samsung vs Fridgemaster: compare popularity
- Samsung vs Haier: compare popularity
- Beko vs Fridgemaster: compare popularity
- Beko vs Haier: compare popularity
- Fridgemaster vs Haier: compare popularity
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