Hoover vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Hoover among vacuum cleaner brands in the United Kingdom. Miele had about 22,200 branded searches, while Hoover had 14,800. Miele made up 6.8% of all vacuum cleaner brand searches we track, and Hoover accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about vacuum cleaner brands, Hoover appeared in three of the five answers and Miele in one. Hoover was mentioned before Miele in two out of three answers that named either.
Who do people search for more?
Miele, about 50% more searches than Hoover
Who does AI mention more?
Hoover, mentioned in 3 of 5 answers, Miele in 1
Who does AI recommend more?
Hoover, named ahead of Miele in 2 of 3 answers
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Top vacuum cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hoover was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hoover was listed before Miele in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Henry3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hoover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum cleaner brands
5 answers
Asked ChatGPT
“Which vacuum cleaner should I buy in the UK?”
Asked ChatGPT
“What are the best vacuum cleaner brands?”
Asked ChatGPT
“What is the best cordless vacuum cleaner?”
Searched Google, AI Overview
“vacuum cleaner”
Searched Google, AI Overview
“cordless vacuum cleaner”
- 1Vax
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Hoover or Miele more popular in search?
This chart shows how often people search Google for Hoover and Miele by name. Each line represents a brand's share of searches for all 13 vacuum cleaner brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Miele, Hoover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Henry | Shark | Dyson | iRobot | Miele | Roborock | Hoover | Eufy | Gtech | BISSELL | Ecovacs | Vax | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 14.8% | 14.8% | 8% | 6.6% | 4.4% | 3.6% | 2% | 2% | 1.6% | 1.1% | 0.3% | 0.3% |
| Nov 2025 | 37.8% | 16.9% | 13.9% | 6.9% | 6.2% | 6.2% | 3.4% | 2.8% | 2.3% | 1.9% | 1.2% | 0.3% | 0.3% |
| Dec 2025 | 42.4% | 12.7% | 12.7% | 9.5% | 5.7% | 5.7% | 3.1% | 3.1% | 2.1% | 1.4% | 0.93% | 0.26% | 0.26% |
| Jan 2026 | 44.2% | 13.3% | 13.3% | 5.9% | 5.9% | 4.8% | 4% | 3.2% | 2.7% | 1.4% | 0.78% | 0.35% | 0.24% |
| Feb 2026 | 45.8% | 13.7% | 11.2% | 6.1% | 6.1% | 4.1% | 4.1% | 2.7% | 2.7% | 1.8% | 0.81% | 0.44% | 0.3% |
| Mar 2026 | 42.3% | 12.7% | 12.7% | 6.9% | 7% | 4.6% | 4.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.41% | 0.28% |
| Apr 2026 | 43% | 15.8% | 12.9% | 5.7% | 5.8% | 3.9% | 3.9% | 3.2% | 2.6% | 1.4% | 1.4% | 0.32% | 0.28% |
| May 2026 | 42.6% | 15.6% | 12.8% | 6.9% | 5.7% | 3.8% | 3.8% | 2.6% | 3.1% | 1.4% | 1.1% | 0.32% | 0.28% |
| Jun 2026 | 44.2% | 13.3% | 13.3% | 5.9% | 4.8% | 4.8% | 4% | 4% | 2.7% | 1.2% | 1.4% | 0.29% | 0.19% |
| Jul 2026 | 40.4% | 14.9% | 12.2% | 6.6% | 5.4% | 5.4% | 4.4% | 4.4% | 3% | 1.6% | 1.1% | 0.32% | 0.22% |
| Aug 2026 | 42.3% | 12.7% | 12.7% | 5.6% | 5.7% | 5.7% | 4.6% | 3.8% | 3.8% | 1.4% | 1.1% | 0.31% | 0.23% |
| Sep 2026 | 41.2% | 12.4% | 10.1% | 7.5% | 6.8% | 6.8% | 4.5% | 3.7% | 3.7% | 1.6% | 1.1% | 0.31% | 0.22% |
How has the Hoover and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Hoover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hoover’s share of searches among vacuum cleaner brands in the United Kingdom moved from 3.6% to 4.5%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Miele’s share of searches among vacuum cleaner brands in the United Kingdom moved from 6.6% to 6.8%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for United Kingdom vacuum cleaner brands in September 2026?
3 changes
In September 2026, iRobot overtook Miele and Roborock to rank 4th among vacuum cleaner brands in the United Kingdom, with 7.5% of the searches.
In September 2026, Miele gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%.
Estimated monthly branded searches for Hoover in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hoover’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vacuum cleaner brands
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