Dyson vs Shark:Which is more popular?
In September 2026, Shark had more branded searches than Dyson among vacuum cleaner brands in the United Kingdom. Shark had about 40,500 branded searches, while Dyson had 33,100. Shark made up 12.4% of all vacuum cleaner brand searches we track, and Dyson accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about vacuum cleaner brands, Dyson and Shark each appeared in three of the five answers. Dyson was mentioned before Shark in two out of three answers that named either.
Who do people search for more?
Shark, about 22% more searches than Dyson
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Dyson, named ahead of Shark in 2 of 3 answers
Follow Dyson vs Shark and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top vacuum cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson and Shark were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before Shark in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Henry3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum cleaner brands
5 answers
Asked ChatGPT
“Which vacuum cleaner should I buy in the UK?”
Asked ChatGPT
“What are the best vacuum cleaner brands?”
Asked ChatGPT
“What is the best cordless vacuum cleaner?”
Searched Google, AI Overview
“vacuum cleaner”
Searched Google, AI Overview
“cordless vacuum cleaner”
- 1Vax
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Dyson or Shark more popular in search?
This chart shows how often people search Google for Dyson and Shark by name. Each line represents a brand's share of searches for all 13 vacuum cleaner brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Shark, Dyson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Henry | Shark | Dyson | iRobot | Miele | Roborock | Hoover | Eufy | Gtech | BISSELL | Ecovacs | Vax | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 14.8% | 14.8% | 8% | 6.6% | 4.4% | 3.6% | 2% | 2% | 1.6% | 1.1% | 0.3% | 0.3% |
| Nov 2025 | 37.8% | 16.9% | 13.9% | 6.9% | 6.2% | 6.2% | 3.4% | 2.8% | 2.3% | 1.9% | 1.2% | 0.3% | 0.3% |
| Dec 2025 | 42.4% | 12.7% | 12.7% | 9.5% | 5.7% | 5.7% | 3.1% | 3.1% | 2.1% | 1.4% | 0.93% | 0.26% | 0.26% |
| Jan 2026 | 44.2% | 13.3% | 13.3% | 5.9% | 5.9% | 4.8% | 4% | 3.2% | 2.7% | 1.4% | 0.78% | 0.35% | 0.24% |
| Feb 2026 | 45.8% | 13.7% | 11.2% | 6.1% | 6.1% | 4.1% | 4.1% | 2.7% | 2.7% | 1.8% | 0.81% | 0.44% | 0.3% |
| Mar 2026 | 42.3% | 12.7% | 12.7% | 6.9% | 7% | 4.6% | 4.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.41% | 0.28% |
| Apr 2026 | 43% | 15.8% | 12.9% | 5.7% | 5.8% | 3.9% | 3.9% | 3.2% | 2.6% | 1.4% | 1.4% | 0.32% | 0.28% |
| May 2026 | 42.6% | 15.6% | 12.8% | 6.9% | 5.7% | 3.8% | 3.8% | 2.6% | 3.1% | 1.4% | 1.1% | 0.32% | 0.28% |
| Jun 2026 | 44.2% | 13.3% | 13.3% | 5.9% | 4.8% | 4.8% | 4% | 4% | 2.7% | 1.2% | 1.4% | 0.29% | 0.19% |
| Jul 2026 | 40.4% | 14.9% | 12.2% | 6.6% | 5.4% | 5.4% | 4.4% | 4.4% | 3% | 1.6% | 1.1% | 0.32% | 0.22% |
| Aug 2026 | 42.3% | 12.7% | 12.7% | 5.6% | 5.7% | 5.7% | 4.6% | 3.8% | 3.8% | 1.4% | 1.1% | 0.31% | 0.23% |
| Sep 2026 | 41.2% | 12.4% | 10.1% | 7.5% | 6.8% | 6.8% | 4.5% | 3.7% | 3.7% | 1.6% | 1.1% | 0.31% | 0.22% |
How has the Dyson and Shark comparison changed over the last 12 months?
3 findings
- Shark was ahead of Dyson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in the United Kingdom moved from 14.8% to 10.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in the United Kingdom moved from 14.8% to 12.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United Kingdom vacuum cleaner brands in September 2026?
2 changes
In September 2026, Dyson lost share of searches among vacuum cleaner brands in the United Kingdom, from 12.7% to 10.1%.
In September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dyson’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vacuum cleaner brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.