Brandwave

How popular isMiele?

In September 2026, people searched for Miele by name about 56,700 times in the United Kingdom, a 7.2% decrease from the previous year. These searches made up 6.8% of all United Kingdom vacuum cleaner brand searches, placing Miele fifth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about vacuum cleaner brands, Miele appeared in one of the five answers and was the fifth most recommended of the 13.

Search and AI answers in September 2026

Miele is the fifth most searched of 13 competitors and the fifth most recommended in AI answers.

  1. HenryShare of searches 41.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. SharkShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DysonShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. iRobotShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MieleShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+8 more

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Top vacuum cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele is the fifth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Henry3rd
  4. Hoover4th
  5. Miele5th
  6. BISSELL6th
  7. Vax6th
  8. iRobot–
  9. Roborock–
  10. Eufy–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Henry3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iRobot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about vacuum cleaner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which vacuum cleaner brands compete with Miele?

Miele against vacuum cleaner brands in the United Kingdom, by month

Share of searches by month for Henry, Shark, Dyson, iRobot, Miele, Roborock, Hoover, Eufy, Gtech. The figures are in the table below the chart.

View monthly share of searches table
MonthHenrySharkDysoniRobotMieleRoborockHooverEufyGtechBISSELLEcovacsVaxSamsung
Oct 202540.4%14.8%14.8%8%6.6%4.4%3.6%2%2%1.6%1.1%0.3%0.3%
Nov 202537.8%16.9%13.9%6.9%6.2%6.2%3.4%2.8%2.3%1.9%1.2%0.3%0.3%
Dec 202542.4%12.7%12.7%9.5%5.7%5.7%3.1%3.1%2.1%1.4%0.93%0.26%0.26%
Jan 202644.2%13.3%13.3%5.9%5.9%4.8%4%3.2%2.7%1.4%0.78%0.35%0.24%
Feb 202645.8%13.7%11.2%6.1%6.1%4.1%4.1%2.7%2.7%1.8%0.81%0.44%0.3%
Mar 202642.3%12.7%12.7%6.9%7%4.6%4.6%3.1%2.5%1.7%1.1%0.41%0.28%
Apr 202643%15.8%12.9%5.7%5.8%3.9%3.9%3.2%2.6%1.4%1.4%0.32%0.28%
May 202642.6%15.6%12.8%6.9%5.7%3.8%3.8%2.6%3.1%1.4%1.1%0.32%0.28%
Jun 202644.2%13.3%13.3%5.9%4.8%4.8%4%4%2.7%1.2%1.4%0.29%0.19%
Jul 202640.4%14.9%12.2%6.6%5.4%5.4%4.4%4.4%3%1.6%1.1%0.32%0.22%
Aug 202642.3%12.7%12.7%5.6%5.7%5.7%4.6%3.8%3.8%1.4%1.1%0.31%0.23%
Sep 202641.2%12.4%10.1%7.5%6.8%6.8%4.5%3.7%3.7%1.6%1.1%0.31%0.22%

  1. 1.Henry

    41.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Shark

    12.4%

    Moved from 3rd to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Dyson

    10.1%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.6 points.

  4. 4.iRobot

    7.5%

    Moved from 6th to 4th. 24.7K estimated branded searches, +37.2% vs prior month. Share +1.9 points.

  5. 5.Miele

    6.8%

    Moved from 4th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  6. 6.Roborock

    6.8%

    Moved from 5th to 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  7. 7.Hoover

    4.5%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Eufy

    3.7%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Gtech

    3.7%

    Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.BISSELL

    1.6%

    Held 10th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  11. 11.Ecovacs

    1.1%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Vax

    0.31%

    Held 12th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Samsung

    0.22%

    Held 13th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Miele and its closest rivals

Every comparison with Miele

29 comparisons

How has branded search demand for Miele changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Miele in the United Kingdom fell from 61.1K to 56.7K.
  • Across the 12 months ending September 2026, Miele’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 7% in March 2026 and was lowest at 4.8% in June 2026.

How did search popularity change for United Kingdom vacuum cleaner brands in September 2026?

6 changes

  1. In September 2026, iRobot overtook Miele and Roborock to rank 4th among vacuum cleaner brands in the United Kingdom, with 7.5% of the searches.

  2. In September 2026, Miele gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%.

  3. In September 2026, Roborock gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%.

  4. In September 2026, Dyson lost share of searches among vacuum cleaner brands in the United Kingdom, from 12.7% to 10.1%.

  5. In September 2026, Henry lost share of searches among vacuum cleaner brands in the United Kingdom, from 42.3% to 41.2%.

  6. In September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in the United Kingdom.

How are Miele’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • miele dishwasher
  • miele fridge
  • miele vacuum
  • miele washing machine

Do you work for Miele? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Miele compete?

Miele is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 136.8%Shown above
Washing machine brands6th of 148.2%Show ranking
Dishwasher brands3rd of 1411.4%Show ranking
Fridge brands10th of 153.5%Show ranking
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