Miele vs Whirlpool:Which is more popular?
In September 2026, Miele had more branded searches than Whirlpool among washing machine brands in the United Kingdom. Miele had about 22,200 branded searches, while Whirlpool had 2,400. Miele made up 8.2% of all washing machine brand searches we track, and Whirlpool accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Miele appeared in one of the five answers and Whirlpool in none.
Follow Miele vs Whirlpool and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hoover2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Indesit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“Which washing machine should I buy in the UK?”
Asked ChatGPT
“What are the most reliable washing machine brands?”
Asked ChatGPT
“What is the best washing machine for a family?”
Searched Google, AI Overview
“washing machine”
Searched Google, AI Overview
“washing machines”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Miele or Whirlpool more popular in search?
This chart shows how often people search Google for Miele and Whirlpool by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Miele, Whirlpool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | Hotpoint | Samsung | Beko | Indesit | Miele | Hisense | Hoover | LG | Haier | Zanussi | AEG | Candy | Whirlpool |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.5% | 13.5% | 13.5% | 11% | 7.4% | 9% | 6% | 6% | 6% | 3.3% | 4% | 2.7% | 3.3% | 0.96% |
| Nov 2025 | 13.3% | 13.3% | 13.3% | 10.8% | 7.3% | 8.9% | 5.9% | 5.9% | 7.3% | 3.2% | 4% | 2.7% | 3.2% | 0.95% |
| Dec 2025 | 15.1% | 12.4% | 15.1% | 10.1% | 6.8% | 8.3% | 5.5% | 5.5% | 6.8% | 3.7% | 3.7% | 3% | 3% | 0.9% |
| Jan 2026 | 13.3% | 13.3% | 13.3% | 10.8% | 7.3% | 8.9% | 5.9% | 5.9% | 7.3% | 3.2% | 4% | 2.7% | 3.2% | 0.95% |
| Feb 2026 | 15% | 12.3% | 12.3% | 10.1% | 8.2% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3.7% | 2.4% | 3% | 0.89% |
| Mar 2026 | 13.7% | 13.7% | 13.7% | 11.2% | 7.5% | 9.1% | 6.1% | 6.1% | 6.1% | 3.3% | 3.3% | 2.7% | 2.7% | 0.81% |
| Apr 2026 | 12.6% | 12.6% | 12.6% | 10.3% | 8.4% | 10.3% | 6.9% | 5.6% | 6.9% | 3.8% | 3.8% | 2.5% | 3.1% | 0.91% |
| May 2026 | 12.9% | 12.9% | 12.9% | 10.6% | 7.1% | 8.7% | 7.1% | 5.8% | 7.1% | 3.9% | 3.9% | 3.2% | 3.2% | 0.94% |
| Jun 2026 | 13.5% | 13.5% | 13.5% | 11% | 7.4% | 9% | 7.4% | 6% | 6% | 3.3% | 3.3% | 2.7% | 2.7% | 0.77% |
| Jul 2026 | 14.3% | 14.3% | 11.7% | 9.6% | 7.8% | 9.6% | 6.4% | 6.4% | 6.4% | 3.5% | 3.5% | 2.9% | 2.9% | 0.82% |
| Aug 2026 | 15.6% | 12.7% | 12.7% | 10.4% | 7% | 8.5% | 7% | 5.7% | 7% | 3.8% | 3.1% | 2.5% | 3.1% | 0.73% |
| Sep 2026 | 15% | 12.2% | 12.2% | 10% | 8.2% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3.7% | 3% | 3% | 0.89% |
How has the Miele and Whirlpool comparison changed over the last 12 months?
3 findings
- Miele was ahead of Whirlpool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in the United Kingdom moved from 9% to 8.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among washing machine brands in the United Kingdom moved from 0.96% to 0.89%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United Kingdom washing machine brands in September 2026?
3 changes
In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches.
Estimated monthly branded searches for Miele in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Estimated monthly branded searches for Whirlpool in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Miele’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among washing machine brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.