Brandwave

How popular isIndesit?

In September 2026, people searched for Indesit by name about 27,900 times in the United Kingdom, about the same as the previous year. These searches made up 8.2% of all United Kingdom washing machine brand searches, placing Indesit fifth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, Indesit did not appear in any of the answers.

Search and AI answers in September 2026

Indesit is the fifth most searched of 14 competitors and not listed in any AI answer.

  1. BoschShare of searches 15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HotpointShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SamsungShare of searches 12.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. BekoShare of searches 10%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. IndesitShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Indesit did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beko1st
  2. LG2nd
  3. Bosch3rd
  4. Hoover4th
  5. Miele5th
  6. Samsung6th
  7. AEG7th
  8. Hotpoint–
  9. Indesit–
  10. Hisense–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoover2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Indesit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

  • Asked ChatGPT

    “Which washing machine should I buy in the UK?”

    1. 1Bosch
    2. 2Beko
    3. 3Samsung
    4. 4LG

  • Asked ChatGPT

    “What are the most reliable washing machine brands?”

    1. 1Miele
    2. 2LG
    3. 3Bosch
    4. 4AEG
    5. 5Beko

  • Asked ChatGPT

    “What is the best washing machine for a family?”

    1. 1LG
    2. 2Bosch

  • Searched Google, AI Overview

    “washing machine”

    1. 1Beko
    2. 2Hoover

  • Searched Google, AI Overview

    “washing machines”

    1. 1Beko
    2. 2Hoover
    3. 3LG
    4. 4Samsung

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which washing machine brands compete with Indesit?

Indesit against washing machine brands in the United Kingdom, by month

Share of searches by month for Bosch, Hotpoint, Samsung, Beko, Indesit, Miele, Hisense, Hoover, LG, Haier, Zanussi, AEG, Candy. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschHotpointSamsungBekoIndesitMieleHisenseHooverLGHaierZanussiAEGCandyWhirlpool
Oct 202513.5%13.5%13.5%11%7.4%9%6%6%6%3.3%4%2.7%3.3%0.96%
Nov 202513.3%13.3%13.3%10.8%7.3%8.9%5.9%5.9%7.3%3.2%4%2.7%3.2%0.95%
Dec 202515.1%12.4%15.1%10.1%6.8%8.3%5.5%5.5%6.8%3.7%3.7%3%3%0.9%
Jan 202613.3%13.3%13.3%10.8%7.3%8.9%5.9%5.9%7.3%3.2%4%2.7%3.2%0.95%
Feb 202615%12.3%12.3%10.1%8.2%8.2%6.7%6.7%6.7%3.7%3.7%2.4%3%0.89%
Mar 202613.7%13.7%13.7%11.2%7.5%9.1%6.1%6.1%6.1%3.3%3.3%2.7%2.7%0.81%
Apr 202612.6%12.6%12.6%10.3%8.4%10.3%6.9%5.6%6.9%3.8%3.8%2.5%3.1%0.91%
May 202612.9%12.9%12.9%10.6%7.1%8.7%7.1%5.8%7.1%3.9%3.9%3.2%3.2%0.94%
Jun 202613.5%13.5%13.5%11%7.4%9%7.4%6%6%3.3%3.3%2.7%2.7%0.77%
Jul 202614.3%14.3%11.7%9.6%7.8%9.6%6.4%6.4%6.4%3.5%3.5%2.9%2.9%0.82%
Aug 202615.6%12.7%12.7%10.4%7%8.5%7%5.7%7%3.8%3.1%2.5%3.1%0.73%
Sep 202615%12.2%12.2%10%8.2%8.2%6.7%6.7%6.7%3.7%3.7%3%3%0.89%

  1. 1.Bosch

    15%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Hotpoint

    12.2%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Samsung

    12.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Beko

    10%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Indesit

    8.2%

    Moved from 7th to 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  6. 6.Miele

    8.2%

    Moved from 5th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Hisense

    6.7%

    Moved from 6th to 7th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Hoover

    6.7%

    Moved from 9th to 8th. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.

  9. 9.LG

    6.7%

    Moved from 8th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  10. 10.Haier

    3.7%

    Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Zanussi

    3.7%

    Moved from 12th to 11th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  12. 12.AEG

    3%

    Moved from 13th to 12th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  13. 13.Candy

    3%

    Moved from 11th to 13th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  14. 14.Whirlpool

    0.89%

    Held 14th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

Compare popularity between Indesit and its closest rivals

Every comparison with Indesit

19 comparisons

How has branded search demand for Indesit changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Indesit in the United Kingdom held steady, from 28.9K to 27.9K.
  • Across the 12 months ending September 2026, Indesit’s share of searches among washing machine brands in the United Kingdom increased from 7.4% to 8.2%.
  • Across the 12 months ending September 2026, Indesit’s share of searches among washing machine brands in the United Kingdom peaked at 8.4% in April 2026 and was lowest at 6.8% in December 2025.
  • Across the 12 months ending September 2026, Indesit rose from 6th to 5th among washing machine brands in the United Kingdom.

How did search popularity change for United Kingdom washing machine brands in September 2026?

6 changes

  1. In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches.

  2. In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches.

  3. In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches.

  4. In September 2026, Bosch lost share of searches among washing machine brands in the United Kingdom, from 15.6% to 15%.

  5. In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.

  6. In September 2026, Samsung lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.

How are Indesit’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Indesit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • indesit dishwasher
  • indesit fridge
  • indesit washing machine

Do you work for Indesit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Indesit compete?

Indesit is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Washing machine brands5th of 148.2%Shown above
Dishwasher brands8th of 145.1%Show ranking
Fridge brands13th of 151.9%Show ranking
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