Brandwave

How popular isLG?

In September 2026, people searched for LG by name about 61,800 times in the United Kingdom, a 13% increase from the previous year. These searches made up 1.5% of all United Kingdom dishwasher brand searches, placing LG 14th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, LG appeared in one of the five answers and was the ninth most recommended of the 14.

Search and AI answers in September 2026

LG is the 14th most searched of 14 competitors and the ninth most recommended in AI answers.

  1. BoschShare of searches 31.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BekoShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MieleShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. HotpointShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LGShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

+9 more

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LG is the ninth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Beko2nd
  3. Miele3rd
  4. Indesit4th
  5. Neff5th
  6. Hisense6th
  7. AEG7th
  8. Smeg8th
  9. LG9th
  10. Hotpoint–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Indesit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which dishwasher brands compete with LG?

LG against dishwasher brands in the United Kingdom, by month

Share of searches by month for Bosch, Beko, Miele, Hotpoint, Hisense, Neff, AEG, Indesit, Samsung, Zanussi, Smeg, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschBekoMieleHotpointHisenseNeffAEGIndesitSamsungZanussiSmegElectroluxHaierLG
Oct 202526.9%14.7%9.8%8%5.4%6.5%5.4%5.4%5.4%4.4%3.6%1.9%1.3%1.6%
Nov 202529.5%13.2%10.8%8.8%5.9%5.9%4.8%3.9%5.9%3.2%3.2%1.7%1.4%1.7%
Dec 202527.8%15.2%10.2%8.3%5.5%6.8%4.5%4.5%5.5%3.7%3%2%1.3%1.6%
Jan 202631.3%11.4%9.3%7.6%6.2%6.2%6.2%4.2%5.1%4.2%3.4%1.8%1.2%1.8%
Feb 202630.6%11.2%9.1%7.4%6.1%7.4%6.1%5%5%4.1%3.3%1.8%1.1%1.8%
Mar 202629.8%10.9%10.9%8.9%4.8%7.3%5.9%4.8%4.8%4%3.2%1.8%1.1%1.8%
Apr 202631.5%11.5%11.5%7.7%5.1%6.3%5.1%5.1%4.2%4.2%2.8%1.9%1.5%1.5%
May 202628.2%12.6%12.6%8.4%5.6%6.9%5.6%4.6%4.6%3.7%2.4%2%1.3%1.7%
Jun 202630%11%11%8.9%6%7.3%4.9%4.9%4.9%3.9%2.6%2.2%1.2%1.4%
Jul 202630%11%11%8.9%6%7.3%4.9%4.9%4.9%3.9%2.6%2.2%1.2%1.4%
Aug 202631.1%11.4%11.4%7.6%6.2%6.2%5%5%4.1%4.1%2.8%2.2%1.5%1.5%
Sep 202631.2%11.4%11.4%7.6%6.2%6.2%5.1%5.1%4.1%4.1%2.8%1.8%1.5%1.5%

  1. 1.Bosch

    31.2%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Beko

    11.4%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Miele

    11.4%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hotpoint

    7.6%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hisense

    6.2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Neff

    6.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.AEG

    5.1%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Indesit

    5.1%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Samsung

    4.1%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Zanussi

    4.1%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Smeg

    2.8%

    Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Electrolux

    1.8%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

  13. 13.Haier

    1.5%

    Held 13th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.LG

    1.5%

    Held 14th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between LG and its closest rivals

Every comparison with LG

27 comparisons

How has branded search demand for LG changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LG in the United Kingdom rose from 54.7K to 61.8K.
  • Across the 12 months ending September 2026, LG fell from 13th to 14th among dishwasher brands in the United Kingdom.

How did search popularity change for United Kingdom dishwasher brands in September 2026?

6 changes

  1. Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  4. Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are LG’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lg dishwasher
  • lg fridge
  • lg tv
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LG compete?

LG is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Washing machine brands9th of 146.7%Show ranking
TV brands1st of 1123.7%Show ranking
Dishwasher brands14th of 141.5%Shown above
Fridge brands12th of 152.7%Show ranking
Creator with pink hair and a pink jacket

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