TV brands in the United Kingdom:Which are most popular?

Name: TV brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

LG and Samsung tie for the highest share of searches among TV brands in the United Kingdom, at 23.7% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Samsung and TCL showed up in every answer. TCL was recommended most often, coming first in three out of five responses.

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Top TV brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsung and TCL appeared every time. TCL was recommended most often, coming first in three out of five answers. Samsung was second, and LG was third. Toshiba, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

TCL1st
Samsung2nd
LG3rd
Hisense4th
Sony5th
Philips6th
Panasonic7th
Toshiba–
JVC–
Sharp–
Polaroid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Samsung	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
TCL	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
LG	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Hisense	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Sony	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Panasonic	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Philips	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Toshiba	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
JVC	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sharp	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Polaroid	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JVC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polaroid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Asked ChatGPT
“Which TV should I buy in the UK?”
1. 1LG
2. 2TCL
3. 3Hisense
4. 4Samsung
Asked ChatGPT
“What are the best TV brands?”
1. 1Sony
2. 2LG
3. 3Samsung
4. 4TCL
5. 5Hisense
6. 6Panasonic
Asked ChatGPT
“What is the best smart TV for the money?”
1. 1TCL
2. 2Hisense
3. 3Philips
4. 4Samsung
5. 5LG
Searched Google, AI Overview
“smart tv”
1. 1TCL
2. 2Samsung
3. 3LG
4. 4Sony
Searched Google, AI Overview
“4k tv”
1. 1TCL
2. 2Samsung

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which TV brands do people search for most?

This chart shows how often people search Google for each TV brand by name. Each line represents a brand's share of searches for all 11 TV brands we track, month by month, from searches in United Kingdom.

Share of searches among TV brands in the United Kingdom, by month

Month	LG	Samsung	Hisense	TCL	Sony	Panasonic	Toshiba	JVC	Philips	Sharp	Polaroid
Oct 2025	17.3%	25.8%	21.1%	7.7%	7.7%	7.7%	4.2%	2.3%	2.3%	2.8%	0.99%
Nov 2025	19.1%	28.5%	19.1%	7%	7%	7%	3.8%	2.1%	1.7%	3.1%	1.7%
Dec 2025	16.2%	29.5%	19.8%	8.8%	7.2%	5.9%	4.8%	2.1%	1.8%	2.6%	1.2%
Jan 2026	18.1%	27%	18.1%	9.9%	8.1%	6.6%	4.4%	2.4%	2%	2.4%	1%
Feb 2026	18.1%	27%	18.1%	9.9%	8.1%	6.6%	4.4%	2.4%	1.9%	2.4%	1.1%
Mar 2026	18%	26.9%	18%	9.8%	8%	6.6%	4.4%	2.4%	2.4%	2.4%	1.1%
Apr 2026	18.8%	28.1%	18.8%	8.4%	6.9%	5.6%	4.6%	3.1%	2%	2.5%	1.1%
May 2026	17.5%	26.2%	21.4%	7.8%	7.8%	6.4%	4.3%	2.8%	2.3%	2.3%	1%
Jun 2026	17.9%	26.7%	21.8%	8%	6.5%	6.5%	4.4%	2.4%	1.9%	2.9%	1.1%
Jul 2026	16.7%	24.9%	24.9%	7.4%	7.4%	6.1%	4.1%	2.7%	2.2%	2.7%	0.98%
Aug 2026	17.6%	26.3%	21.5%	7.9%	7.9%	6.4%	4.3%	2.9%	1.9%	2.3%	1%
Sep 2026	23.7%	23.7%	19.4%	8.7%	7.1%	5.8%	3.9%	2.6%	2.1%	2.1%	0.94%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 3rd to 1st	LG	23.7%	40.5K	+49.4%	+6.1 pointsmoved from 3rd to 1st
2, moved from 1st to 2nd	Samsung	23.7%	40.5K	0%	-2.6 pointsmoved from 1st to 2nd
3, moved from 2nd to 3rd	Hisense	19.4%	33.1K	0%	-2.1 pointsmoved from 2nd to 3rd
4, moved from 5th to 4th	TCL	8.7%	14.8K	+22.3%	+0.8 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Sony	7.1%	12.1K	0%	-0.8 pointsmoved from 4th to 5th
6, held 6th	Panasonic	5.8%	9.9K	0%	-0.6 points
7, held 7th	Toshiba	3.9%	6.6K	0%	-0.4 points
8, held 8th	JVC	2.6%	4.4K	0%	-0.3 points
9, moved from 10th to 9th	Philips	2.1%	3.6K	+24.1%	+0.2 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Sharp	2.1%	3.6K	0%	-0.2 pointsmoved from 9th to 10th
11, held 11th	Polaroid	0.94%	1.6K	0%	-0.1 points

1.LG
23.7%
Moved from 3rd to 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +6.1 points.
2.Samsung
23.7%
Moved from 1st to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -2.6 points.
3.Hisense
19.4%
Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -2.1 points.
4.TCL
8.7%
Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
5.Sony
7.1%
Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
6.Panasonic
5.8%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.6 points.
7.Toshiba
3.9%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
8.JVC
2.6%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.Philips
2.1%
Moved from 10th to 9th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
10.Sharp
2.1%
Moved from 9th to 10th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
11.Polaroid
0.94%
Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Which brand is most popular in search among TV brands in the United Kingdom?

11 brands

LG and Samsung tie for the highest share of searches among TV brands in the United Kingdom, at 23.7% each in September 2026.

United Kingdom TV brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
LG	17.3% → 23.7%	23.7%Sep 2026	16.2%Dec 2025	3rd → 1st
Samsung	25.8% → 23.7%	29.5%Dec 2025	23.7%Sep 2026	1st → 2nd
Hisense	21.1% → 19.4%	24.9%Jul 2026	18%Mar 2026	2nd → 3rd
TCL	7.7% → 8.7%	9.9%Jan 2026	7%Nov 2025	6th → 4th
Sony	7.7% → 7.1%	8.1%Jan 2026	6.5%Jun 2026	5th
Panasonic	7.7% → 5.8%	7.7%Oct 2025	5.6%Apr 2026	4th → 6th
Toshiba	4.2% → 3.9%	4.8%Dec 2025	3.8%Nov 2025	7th
JVC	2.3% → 2.6%	3.1%Apr 2026	2.1%Nov 2025	9th → 8th
Philips	2.3% → 2.1%	2.4%Mar 2026	1.7%Nov 2025	10th → 9th
Sharp	2.8% → 2.1%	3.1%Nov 2025	2.1%Sep 2026	8th → 10th
Polaroid	0.99% → 0.94%	1.7%Nov 2025	0.94%Sep 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, LG’s share of searches among TV brands in the United Kingdom increased from 17.3% to 23.7%.
Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United Kingdom decreased from 25.8% to 23.7%.
Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in the United Kingdom decreased from 21.1% to 19.4%.
Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United Kingdom increased from 7.7% to 8.7%.
Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United Kingdom decreased from 7.7% to 7.1%.
Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in the United Kingdom decreased from 7.7% to 5.8%.
Across the 12 months ending September 2026, Sharp’s share of searches among TV brands in the United Kingdom decreased from 2.8% to 2.1%.
Across the 12 months ending September 2026, LG’s share of searches among TV brands in the United Kingdom peaked at 23.7% in September 2026 and was lowest at 16.2% in December 2025.
Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United Kingdom peaked at 29.5% in December 2025 and was lowest at 23.7% in September 2026.
Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in the United Kingdom peaked at 24.9% in July 2026 and was lowest at 18% in March 2026.
Across the 12 months ending September 2026, TCL’s share of searches among TV brands in the United Kingdom peaked at 9.9% in January 2026 and was lowest at 7% in November 2025.
Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United Kingdom peaked at 8.1% in January 2026 and was lowest at 6.5% in June 2026.
Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in the United Kingdom peaked at 7.7% in October 2025 and was lowest at 5.6% in April 2026.
Across the 12 months ending September 2026, Toshiba’s share of searches among TV brands in the United Kingdom peaked at 4.8% in December 2025 and was lowest at 3.8% in November 2025.
Across the 12 months ending September 2026, Sharp’s share of searches among TV brands in the United Kingdom peaked at 3.1% in November 2025 and was lowest at 2.1% in September 2026.
Across the 12 months ending September 2026, LG rose from 3rd to 1st among TV brands in the United Kingdom.
Across the 12 months ending September 2026, Samsung fell from 1st to 2nd among TV brands in the United Kingdom.
Across the 12 months ending September 2026, Hisense fell from 2nd to 3rd among TV brands in the United Kingdom.
Across the 12 months ending September 2026, TCL rose from 6th to 4th among TV brands in the United Kingdom.
Across the 12 months ending September 2026, Panasonic fell from 4th to 6th among TV brands in the United Kingdom.
Across the 12 months ending September 2026, JVC rose from 9th to 8th among TV brands in the United Kingdom.
Across the 12 months ending September 2026, Philips rose from 10th to 9th among TV brands in the United Kingdom.
Across the 12 months ending September 2026, Sharp fell from 8th to 10th among TV brands in the United Kingdom.
Across the 12 months ending September 2026, Toshiba and Polaroid held steady: their share of searches among TV brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom TV brands in September 2026?

8 changes

In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches.
In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches.
In September 2026, Samsung lost share of searches among TV brands in the United Kingdom, from 26.3% to 23.7%.
In September 2026, Hisense lost share of searches among TV brands in the United Kingdom, from 21.5% to 19.4%.
In September 2026, Sony lost share of searches among TV brands in the United Kingdom, from 7.9% to 7.1%.
In September 2026, Panasonic lost share of searches among TV brands in the United Kingdom, from 6.4% to 5.8%.
Sharp’s share of searches among TV brands in the United Kingdom has lost ground for 3 months in a row, from 2.9% to 2.1% in September 2026.
In September 2026, Philips rose from 10th to 9th among TV brands in the United Kingdom.

How are branded searches counted for TV brands?

11 search terms

Each brand's share of searches among TV brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.