Brandwave

How popular isHisense?

In September 2026, people searched for Hisense by name about 61,000 times in the United Kingdom, a 10.8% decrease from the previous year. These searches made up 19.4% of all United Kingdom TV brand searches, placing Hisense third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about TV brands, Hisense appeared in three of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Hisense is the third most searched of 11 competitors and the fourth most recommended in AI answers.

  1. LGShare of searches 23.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SamsungShare of searches 23.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HisenseShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. TCLShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SonyShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

Hisense website (opens in a new tab)

Follow Hisense and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TCL1st
  2. Samsung2nd
  3. LG3rd
  4. Hisense4th
  5. Sony5th
  6. Philips6th
  7. Panasonic7th
  8. Toshiba–
  9. JVC–
  10. Sharp–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JVC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which TV brands compete with Hisense?

Hisense against TV brands in the United Kingdom, by month

Share of searches by month for LG, Samsung, Hisense, TCL, Sony, Panasonic, Toshiba, JVC, Philips, Sharp. The figures are in the table below the chart.

View monthly share of searches table
MonthLGSamsungHisenseTCLSonyPanasonicToshibaJVCPhilipsSharpPolaroid
Oct 202517.3%25.8%21.1%7.7%7.7%7.7%4.2%2.3%2.3%2.8%0.99%
Nov 202519.1%28.5%19.1%7%7%7%3.8%2.1%1.7%3.1%1.7%
Dec 202516.2%29.5%19.8%8.8%7.2%5.9%4.8%2.1%1.8%2.6%1.2%
Jan 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%2%2.4%1%
Feb 202618.1%27%18.1%9.9%8.1%6.6%4.4%2.4%1.9%2.4%1.1%
Mar 202618%26.9%18%9.8%8%6.6%4.4%2.4%2.4%2.4%1.1%
Apr 202618.8%28.1%18.8%8.4%6.9%5.6%4.6%3.1%2%2.5%1.1%
May 202617.5%26.2%21.4%7.8%7.8%6.4%4.3%2.8%2.3%2.3%1%
Jun 202617.9%26.7%21.8%8%6.5%6.5%4.4%2.4%1.9%2.9%1.1%
Jul 202616.7%24.9%24.9%7.4%7.4%6.1%4.1%2.7%2.2%2.7%0.98%
Aug 202617.6%26.3%21.5%7.9%7.9%6.4%4.3%2.9%1.9%2.3%1%
Sep 202623.7%23.7%19.4%8.7%7.1%5.8%3.9%2.6%2.1%2.1%0.94%

  1. 1.LG

    23.7%

    Moved from 3rd to 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +6.1 points.

  2. 2.Samsung

    23.7%

    Moved from 1st to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Hisense

    19.4%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -2.1 points.

  4. 4.TCL

    8.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  5. 5.Sony

    7.1%

    Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Panasonic

    5.8%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.6 points.

  7. 7.Toshiba

    3.9%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.JVC

    2.6%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Philips

    2.1%

    Moved from 10th to 9th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  10. 10.Sharp

    2.1%

    Moved from 9th to 10th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Polaroid

    0.94%

    Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Hisense and its closest rivals

Every comparison with Hisense

27 comparisons

How has branded search demand for Hisense changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense in the United Kingdom fell from 68.4K to 61K.
  • Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in the United Kingdom decreased from 21.1% to 19.4%.
  • Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in the United Kingdom peaked at 24.9% in July 2026 and was lowest at 18% in March 2026.
  • Across the 12 months ending September 2026, Hisense fell from 2nd to 3rd among TV brands in the United Kingdom.

How did search popularity change for United Kingdom TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches.

  2. In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches.

  3. In September 2026, Samsung lost share of searches among TV brands in the United Kingdom, from 26.3% to 23.7%.

  4. In September 2026, Hisense lost share of searches among TV brands in the United Kingdom, from 21.5% to 19.4%.

  5. In September 2026, Sony lost share of searches among TV brands in the United Kingdom, from 7.9% to 7.1%.

  6. In September 2026, Panasonic lost share of searches among TV brands in the United Kingdom, from 6.4% to 5.8%.

How are Hisense’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hisense dishwasher
  • hisense fridge
  • hisense tv
  • hisense washing machine

Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hisense compete?

Hisense is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Washing machine brands7th of 146.7%Show ranking
TV brands3rd of 1119.4%Shown above
Dishwasher brands5th of 146.2%Show ranking
Fridge brands6th of 156.4%Show ranking
Creator with pink hair and a pink jacket

Is Hisense your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free